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Effects Of Advertising Among Youth
Effects Of Advertising Among Youth
Effects Of Advertising Among Youth
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1.) Schlosser, E. (2001). 1st edition. Fast Food Nation. Boston, New York: Mariner Books. Fast Food Nation is a book that goes behind the scenes of fast food companies and lets everyone how exactly the food is made. It goes into detail about how the cattle are raised, slaughtered and distributed. It gives people a realization of exactly what they are eating when buying food from fast food restaurants. In chapter two of this book it describes the many ways fast food restaurants influence children to but their products. They also describe the many tactics that are used in order to keep children interested and coming back for more. 2.) Linklater, R. (Director). (2007). Fast Food Nation. United States: 20th Century Fox Home Entertainment. The movie Fast Food Nation brings the book by Eric Schlosser to life and shows you exactly how the entire process of meatpacking works. It also shows how the workers are being taken advantage of and the ways that they are being mistreated. It also shows how the employees can get harmed with the dangerous working conditions this job entitles. This movie aids in proving the point in my paper how advertising shows kids that their food is better than every other fast food restaurant out there. 3.) (2012). Fast Food Advertising is linked to Rising Childhood and Teen Obesity. Opposing Viewpoints in Context. Retrieved: April 24, 2014 from http://ic.galegroup.com.ezproxy1.lib.asu.edu/ic/ovic/ViewpointsDetailsPage/ViewpointsDetailsWindow?failOverType=&query=&prodId=OVIC&windowstate=normal&contentModules=&mode=view&displayGroupName=Viewpoints&limiter=&u=asuniv&currPage=&disableHighlighting=true&displayGroups=&sortBy=&source=&search_within_results=&p=OVIC&action=e&catId=&activityType=&scanId=&documentId=GALE%... ... middle of paper ... ...ortBy=&source=&search_within_results=&p=OVIC&action=e&catId=&activityType=&scanId=&documentId=GALE%7CEJ3010413206 This particular article sheds a different light onto how advertising affects the life of a child. This author suggests that our society has grown away from respected the opinions of our elders and now the opinion lies in the hands of the child. As the author states that front door is now a permeable membrane allowing advertisers into their homes and allowing children to view them through the many sources of technology that lie beyond that membrane. This helps widen the idea of just how many ways children and teens can be affected by advertisements not just by making them more accessible but making them a part of what this society is. By making their products a part of the child’s life they are allowing the product to become a norm in the life of a child.
“Out of every $1.50 spent on a large order of fries at fast food restaurant, perhaps 2 cents goes to the farmer that grew the potatoes,” (Schlosser 117). Investigative journalist Eric Schlosser brings to light these realities in his bestselling book, Fast Food Nation: The Dark Side of the All-American Meal. Schlosser, a Princeton and Oxford graduate, is known for his inspective pieces for Atlantic Monthly. While working on article, for Rolling Stone Magazine, about immigrant workers in a strawberry field he acquired his inspiration for the aforementioned book, Fast Food Nation: The Dark Side of the All-American Meal, a work examining the country’s fast food industry (Gale).
One of the most shocking books of the generation is Eric Schlosser’s Fast Food Nation. The novel includes two sections, "The American Way" and "Meat and Potatoes,” that aid him in describing the history and people who have helped shape up the basics of the “McWorld.” Fast Food Nation jumps into action at the beginning of the novel with a discussion of Carl N. Karcher and the McDonald’s brothers. He explores their roles as “Gods” of the fast-food industry. Schlosser then visits Colorado Springs and investigates the life and working conditions of the typical fast-food industry employee. Starting out the second section, Schlosser travels to the western side of Colorado to examine the effects presented to the agriculture world in the new economy. Following Schlosser’s journey across the nation, he leads everything up to slaughterhouses and the main supply of income for fast food franchises – the meat. After visiting the meat industries in America, Schlosser explores the expansion of fast food around the eastern hemisphere – including the first McDonalds in Germany. Throughout Fast Food Nation, Eric Schlosser presents in his point of view and informative tone, a detailed disscussion of the conditions using various examples imagry and flowing diction/syntax to help support and show his audience the reasoning behind the novel.
In the documentary Killer at Large, former Surgeon General Richard Carmona remarked that “Obesity is a terror within. It’s destroying our society from within and unless we do something about it, the magnitude of the dilemma will dwarf 9/11 or any other terrorist event that you can point out…” Carmona is indeed right, with the rapid increase of obese children, America is on the fast track to producing a generation with a life expectancy shorter than their peers. One of the main factor is the media representation of obesity (Greenstreet 2008). In today’s society parents are not only worrying about televisions influence on their kid’s behavior but their weight and health, too. According to study conducted by the Kaiser Family Foundation, that researched the role of media in childhood obesity, stated the obesity increased by 2% for every hours of television in adolescent’s ages 12 to 17. The advertisement of food and beverages present a very strong influence on the children. Most of the products being advert...
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
The Author and His Times: The author of Fast Food Nation, Eric Schlosser was born on August 17, 1959. Eric grew up in Manhattan, New York and also in Los Angeles where his father, Herbert Schlosser, was President of NBC. He attended the college of Princeton University where he studied American History, and soon getting his in British Imperial History. Eric’s career soon took off when he became a journalist for The Atlantic Monthly, quickly earning two medals in a matter of two years. After that he wrote Fast Food Nation in 2001 soon created it into a film in 2006 called Chew on This. As you can see, Eric Schlosser has a tremendous life and has written many articles and books, but only one thing has remained in common, they
Crouse, Janice Shaw. "The Fast-Food Industry Intentionally Markets Unhealthy Food to Children." Fast Food. Ed. Tracy Brown Collins. San Diego: Greenhaven Press, 2009. At Issue. Gale Opposing Viewpoints In Context. Web. 14 Apr. 2011.
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
The documentary presented an interesting analysis on how people get hooked on fast food. First of all, there are fast food restaurants everywhere. Manhattan holds the record of most McDonald’s locations, at eighty-three. Secondly, fast food is marketed heavily at people at a young age. McDonald’s is famous for its iconic clown, who has been appearing in commercials for them for decades. As of 2003, McDonald’s spends $1.4 billion on advertising a year. McDonald’s, Wendy’s, and Burger King among others give out toys with their meals. This creates happy memories for kids buying fast food, and a fondness that will
The culture of childhood has changed dramatically. From the moment children are brought into the world, businesses eye them as legitimate targets for consumerism. With an increase in media outlets, corporations attempt to covertly impose themselves into every aspect of children’s lives through advertising. The goal is to catch children early, not only to sell products, but also to transform them into lifelong consumers. As the President of “Kids ‘R’ Us” has stated, “If you own this child at an early age... you can own this child for years to come,” or as the saying goes, from “cradle to grave” (Kilbourne 45). Companies spend close to 17 billion dollars annually marketing to children (Marketing to Children). With the average child between the ages of 8 and 18 exposed to screen media about 11 hours a day, advertisers strategically maneuver ways in which they can reach youngsters from all angles (Hanes 486). That gives these little consumers great purchasing power, which to corporations means big business. Unlike many other industrialized nations who have passed legislation prohibiting advertising to kids deemed “unfair and deceptive,” efforts to pass similar laws in the US have been repeatedly trampled by a coalition of food, toy, broadcaster, ad agencies and even the tobacco industry (Kilbourne 42). Regardless of parental involvement, with this kind of marketing bombardment and power, parents fight a losing battle over the influence of their children’s choices and rights. Advertising aimed at selling to children should be banned because marketing strategies manipulate the underdeveloped brain of the child, stifle children’s imagination, and contribute to the incidence of health problems, all for the purpose of selling products.
Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Children between four and eight don’t recognize that ads are paid commercials intended to convince them into buying something. Children see about 6,000 advertis...
Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture which makes teenagers most pervasive to wanting to fit in. The societal culture in advertising plays a crucial role in the way teenagers