Although females make up 40% of all athletes, they only receive about two to four percent of media coverage according to the documentary "Media Coverage and Female Athletes." The difference in media's coverage between men's and women's sports is significantly large. Despite the fact that women's sports are gaining more popularity over time, media continues to show lack of coverage for the topic. In comparison to men's sports, women's sports are hardly getting any attention. However, when women's sports are being covered, media does not always represent them in a positive way. Media conveys women's sports to be less important and appealing in comparison to men's sports. Women's sports that show women's femininity such as tennis, gymnastic, and …show more content…
The reason why gymnastics is popular among female sports is the fact that it is considered to be a feminine sport. There are rarely any male gymnasts. Although gymnastics are covered in the media, "much of the coverage encourages us to look at swimmers as some of the world’s premier athletes, and the gymnasts as the world’s most coordinated beauty-pageant contestants," as stated on The New Yorker. Media fails to represent female gymnast athletically but instead covers more of their physical appearances. An example of sexism in media's coverage of female sports is shown through an article headline by Chicago Tribune. The article's title is "Wife of a Bears' lineman wins a bronze medal today in Rio Olympics." Not even her name is mentioned nor are her accomplishments. According to Huff Post, Without the Bears connection, the Tribune probably wouldn’t have covered Cogdell-Unrein’s achievement at the Olympics. This shows how media are sexist when it comes to covering females. Based on just the article's tile, one would assume that her is responsible for all her accomplishments. The media's coverage of female gymnast is poor and …show more content…
According to Think Progress, "men’s basketball was three times as likely as women’s basketball to be the lead image on the home page, and more than twice as likely to be featured in the top headlines," on the NCAA website. It is harder to find information on female basketball than it is for male's basketball. Additionally, when displayed on television, female basketball is pictured as a lesser quality of men's basketball. In "Gender Stereotyping in Televised Sports," the article states how "The quality of production, camera work, editing and sound in men’s basketball were superior to that of women’s games," and the reason for that is "Replays in men’s games were more likely to be shown from more than one angle and to be accompanied by on-screen graphics." The way media portrays women's basketball is less appealing and
Turn on ESPN, and there are many female sports reporters, and many reports on female athletes. Flip through Sports Illustrated, and female athletes are dotted throughout the magazine. Female athletes star in the commercials. Female athletes are on the cover of newspapers. Millions of books have been sold about hundreds of female athletes. However, this has not always been the case. The number of females playing sports nowadays compared to even twenty years ago is staggering, and the number just keeps rising. All the women athletes of today have people and events from past generations that inspired them, like Babe Didrikson Zaharias, the All-American Professional Girls Baseball League, Billie Jean King, and the 1999 United States Women’s World
Title IX was passed in 1972 and according to the Women’s Sports Foundation, as of 2011, women make up 38-42 percent of all sport and physical activity participants. Yet, research shows that women receive only 6-8 percent of the total sports coverage. A double standard is defined as a set of principles that allows greater freedom to one person or group than to another. (dictionary.com) In athletics, women are judged more on their appearances and their non-sport related activities, than their male counterparts who are judged primarily on their skills and performances. Female athletes are scrutinized based on their appearances more than their skills and athletic performances in the media.
In 1970 only 1 in 27 girls participated in high school sports, today that ratio is 1 in 3. Sports are a very important part of the American society. Within sports heroes are made, goals are set and dreams are lived. The media makes all these things possible by creating publicity for the rising stars of today. Within society today, the media has downplayed the role of the woman within sports. When the American people think of women in sports, they think of ice skating, field hockey and diving. People don’t recognize that women have the potential to play any sport that a Man can play, with equal skill, if not better.
To deepen our understanding of the cultural values embedded in sports and to explore current values and power structures regarding men and women, it is necessary to investigate the effect that the media may possibly have in influencing beliefs about gender-appropriate sport behavior. The media is a powerful factor which influences our beliefs, attitudes, and the values we have of ourselves and others, as well as the world surrounding us. It seems that the televised coverage of athletics continues to reinforce the ongoing division between males and females, and to reproduce traditional expectations regarding femininity and masculinity. One is able to witness the biased attitude directed toward the individual who attempts to participate in a sport that is non-traditional to his/her gender. Figure skating, for example, has been dominated for many years by women.
However, the discrepancy in media coverage is getting better with time. There is a realization of the importance of balanced attention with regard to gender in sports programs. Therefore, there are increased efforts to ensure that several sport programs show women participating in games. This will lead to a better perception of sports by girls. Eventually, girls will change their attitude about sports.
Why do female athletes receive less media coverage than male athletes? Male athletes dominate professional sport that airs on television. The media easily overlooks female athletes except during occasion like the Winter Olympics. The articles Media Coverage of Women’s Sports is Important (Lopiano, 2008) and Take Back the Sports Page? (Sommers, 2010) acknowledge factors that determine the amount of media coverage female athletes receive. [Lopiano and Sommers address this issue in regards to media coverage on female athletes differently. Lopiano focuses on the general message the media broadcasts and Sommers uses statistics to show the difference between female and male media. Lopiano and Sommers agree that the media considers female sports less valid. Both focus on different aspects such as problem and solutions and the different consequences of unequal media coverage]. The authors discover similar as well as different factors that contribute to the inequality media coverage of both female and male athletes obtain.
Women have forever had this label on their back of being too small, too weak, too feminine, and too boring. The traditional gender roles of the female interfere with the extortionate nature of competing in sports. Men are usually the ones to go 100% and give whatever they got, and to show masculinity while doing it. The standard masculinity of being strong, smart, and taking charge over dues the feminine traits of being soft, gentle, and polite. That’s what society has taught us to learn and accept. But the traditional female gender role is diminished when participating in athletics and people may think it’s weird to see females compete at the same level as males do. Men have always had the upper hand in the professional, collegian, and high
When we think of "professional athletes," the names that come to our minds are players such as Kurt Warner, Andre Agassi, Mark McGwire, Michael Jordan, Brett Hull, and Steve Austin to name a few. These male athletes are very popular in the professional sports world. But what about Dot Richardson, Rebecca Lobo, Sheryl Swoopes, Mia Hamm, and Cammi Granato to name a few more? These are female professional athletes that some might recognize, but their names are not as popular as the men's names. Their names may sound unfamiliar to most of us because women's professional sports are not recognized as much as men's. However, thanks to the passing of the 1972 Education Amendment to the Civil Rights Act, Title IX, women are participating more than ever in the sports world and funding has been increasing. Title IX states that "no person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance."
In summary, Despite opponents argue, fans want to see thunderous dunks and incredible athleticism over the lesser abilities of females, male competitions is more intense and there is more at risk, and male driven associations produce more revenue than female driven associations. It is apparent that male and females are built differently therefore they have different abilities, females go through the same types of events and often have more on the line, and female athletics aren 't given the same recognition or praise. Then, maybe one day female will receive the same amount of pay as their male counterparts. As, Vera Nazarian once implied, “A woman is human. She is not better, wiser, stronger, more intelligent, more creative, or more responsible than a man. Likewise, she is never less. Equality is a given. A woman is human.”
Within todays sporting community, certain aspects of sport and its practices promote and construct ideas that sport in general is a male dominated. Sports media often provides an unequal representation of genders. Women athletes are regularly perceived as mediocre in comparison to their male equivalents (Lenskyj, 1998). Achievement in sport is generally established through displays of strength, speed and endurance, men usually set the standards in these areas, consequently woman rarely reach the level set by top male athletes. Due to this, the media significantly shows bias towards male sports while we are ill-informed about the achievements in the female sporting community. On the occasion that a female athlete does make some form of an appearance in the media, images and videos used will usually portray the female in sexually objectified ways (Daniels & Wartena, 2011). This depiction of female athletes can cause males to take focus solely on the sexual assets of the athlete in preference to to their sporting abilities (Daniels & Wartena, 2011). Sexualisation of sportswoman in the media is a prevalent issue in today’s society, it can cause physical, social and mental problems among women of all ages (Lenskyj, 1998).
Most people watch some form of sports, whether it be the Olympics or the highlights on ESPN. The NBA and NHL playoffs are underway and theyit seems to be the only news on ESPN. There is almost no coverage of the WNBA playoffs or any female athletics. Tennis isone of the only big sports on ESPN for women. While during the Olympics the coverage seems to be non-stop and close to equal. Women’s participation in sport is at an all-time high and has almost become equal with men’s, however,. sSports media does notfails to show this equality and skews the way we look at these athletes. Through the disciplines of sociology and gender studies, it can be seen that despite the many gains of women in sports since the enactment of Title IX, “traditional” notions of masculinity and femininity still dominate media coverage of males and females in sports, which is observed in Olympic programming and sports news broadcasts.
Gender bias in media is a problem with multiple different aspects. Statistics show that 40% of all athletes are women, but they receive just 4% of media coverage (The Statistics). Secondly, a recent analysis found that of 6,503 sports photos taken by national newspapers, only 78 were of females (Media Coverage). What are the reasons toward such uneven coverage? Females participating in athletics get more attention to their physical appearance than their actual ability to perform the sport. Athletes that are not considered appealing or attractive are commonly disregarded and forgotten by the media. In addition, female athlete’s are often compared to male athletes in their same sport, and ignored for their real ability because not as impressive as their male counterparts (Low Female). For years, women have not only been fighting equal treatment and coverage, but also discrimination and sexism. Media’s coverage of female athlete’s is a problem that can be solved by closer to equal coverage in the press, and more attention on actual ability than physical appearance.
When it comes to women's sports and popularity in the 21 century it has been little progress made toward gender equality for woman sports, now in the 21 century more kids and adults know who some of these females athletes are but as far as media coverage goes for female athlete are in the shadows of the male athletes dominance and the tradition that males developed in sport due to what gender establish athletics first, because women sports were brought up years after men athletics had been established.
Whether its baseball, basketball, soccer, hockey, or tennis, sports is seen all over the world as a representation of one’s pride for their city, country, and even continent. Sports is something that is valued world-wide which has the ability to bring communities together and create different meanings, beliefs and practices between individuals. Although many people may perceive sports to have a significant meaning within our lives, it can also have the ability to separate people through gender inequalities which can also be represented negatively throughout the media. This essay will attempt to prove how gender is constructed in the sports culture while focusing on female athletes and their acceptance in today’s society.
Ann, 2007, pg. 57), however this is not true. This mentality causes males to resent the female athletes, thus rendering it even more difficult for them to succeed. Without a shift in gender ideology, females will continue to face adversity, regardless of the amount of change that has occurred over the last 30 years. There does not need to be equality between the genders within sports, however equity must be seen, with the perception of the abilities that female athletes possess not being compared to that of males. This would aid males to not feel as threatened by females participating in sports and physical