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Women’s media coverage in sports
Sexism in sports
A comparative study of the media representation of women in sports against men in sports
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Title IX was passed in 1972 and according to the Women’s Sports Foundation, as of 2011, women make up 38-42 percent of all sport and physical activity participants. Yet, research shows that women receive only 6-8 percent of the total sports coverage. A double standard is defined as a set of principles that allows greater freedom to one person or group than to another. (dictionary.com) In athletics, women are judged more on their appearances and their non-sport related activities, than their male counterparts who are judged primarily on their skills and performances. Female athletes are scrutinized based on their appearances more than their skills and athletic performances in the media. Title IX of the Education Amendments of 1972 states that, “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.” (“Title IX and Sex Discrimination”) Title IX protects people from discrimination based on sex in education programs or activities which receive Federal financial assistance. This had a significant impact on women’s sports on all levels. “These programs and activities may include, but are not limited to: admissions, recruitment, financial aid, academic programs, student treatment and services, counseling and guidance, discipline, classroom assignment, grading, vocational education, recreation, physical education, athletics, housing and employment.” (“Title IX and Sex Discrimination”) If any person wants to file a complaint of an alleged discrimination, they must go to the Office for Civil Right within 180 days of the incident. A disparity is defined as an ... ... middle of paper ... ...ennis, basketball, soccer, and martial arts—have come from the days of cheerleading and synchronized swimming when she was growing up in the ’70s.” Disparities in media coverage and over-sexualized female athletes on magazine covers is something that needs to come to an end because of its effects on both male and female viewers, young and old, athletes and non-athletes. Both female and male athletics influence young people and shape their personality and morals as they mature. Retired WNBA player, Lisa Leslie credits her participation in basketball with shaping her character, as well as her career. “Sports can also help teenagers during an awkward time in their development.” (“Women’s Athletics: A Battle For Respect”). The solution is to come together as a society and identify how to balance the respect for female and male athletes in the media.
Over two decades have passed since the enactment of Title IX, a federal law prohibiting sex discrimination in federally funded education, including athletics. As a result of Title IX, women and girls have benefited from more athletic participation opportunities and more equitable facilities. Because of Title IX, more women have received athletic scholarships and thus opportunities for higher education that some may not have been able to afford otherwise. In addition, because of Title IX the salaries of coaches for women's teams have increased. Despite the obstacles women face in athletics, many women have led and are leading the way to gender equity.
Title IX is a federal law that states “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.” Summing that up, Title IX prohibits sex discrimination in education. Title IX has banned sex discrimination in schools since 1972. Title IX is best known for parceling obstacles in sports for women and girls, it also ameliorates for girls to pursue math and science, requires fair treatment for pregnant and parenting students, and protects students from bullying and sexual harassment, among other things. Title IX applies to all educational institutions. Both public and private,
Title IX is a law that was made by the NCAA in 1972, that states that there can be no discrimination or exclusion of a gender through athletics or education. (Mankiller). Which means that men's sports cannot be favored over women's sports. Many people are very cognizant of this law. For example, if a school has $100,000, the school must spend the money equally between the athletics of each gender, even if there are more men's sports teams. They must get the same treatment. That may sound great, but Title IX has impacted men's athletics significantly. Although Title IX has been a valuable way to establish gender equality, the NCAA loses money, puts men out of scholarships, abolishes smaller men’s sports teams, and it should be
While no one can dispute the positive effects of the Title IX, there are those dissenting voices who still to this day feel that is unfair that the major revenue generating sports such as Men’s Football and Basketball pay the way for the non revenue sports such as the Women’s Athletics programs. The same could be said though for such non revenue men’s sports as well. Sports such as men’s golf, lacrosse, soccer, etc.
Title IX and the Education Amendments of 1972 were created to defend equal opportunities for women of all ages. Since its inception 44 years ago, women have seen impressive strides as well as disappointing failures. Social prejudice continues to exist limiting female participation opportunities, benefits for female athletes, coaching opportunities, and increased exposure to sexual assault and abuse. Few institutions treat female athletes equally due to the lack of enforcement by collegiate athletic departments. The enforcement of Title IX has not been a priority among far too many educational institutions leaving women open to discrimination and mistreatment.
The discrepancies in media coverage in coverage of female and children athletics have large gaps, but are gaining momentum in sharing equality. Major athletic leagues such as the NBA and FIFA World Cup have wide gaps in marketing and ratings for their male and female athletes. Children are future athletes and superstars, but as funding and coverage in athletics caters to the males, women are breaking the barriers to being in the spotlight of sport. Both genders contribute equally to athletics, and challenge the each other to accept new ideas and change. The sports world that has a single gender dominating the media is unjust.
1. It states that; “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any educational program or activity receiving Federal financial assistance.” Title IX applies to all educational institutions, both public and private, that receive federal funds. Almost all private colleges and universities must abide by Title IX. Athletics are not the specific target for Title IX; Athletics programs are considered educational programs and activities. There are three basic parts of Title IX as it applies to athletics: 1.) Participation: does not require institutions to offer identical sports but an equal opportunity to play; 2.) Scholarships 3.) Other benefits: Title IX requires the equal treatment of female and male student-athletes such as: equip, games, tutoring.
The enactment of this Title has significantly changed the playing field for athletic departments through out the nation by altering their funding systems to comply with its rules. As a result, women have benefited greatly. There have been additions of female sports as well as an increase of the number of scholarships awarded to female athletes, and also a lot more funding to provide more “equitable” facilities for them. According to the NCAA Gender Equity Studies , “from 1992 to 1997 NCAA institutions have increased the number of female athletes by 5,800. But tragically during that time these colleges also eliminated 20,900 male athletes.” (Kocher p.1) This dramatic landslide has occurred because athletic departments are under pressure to rapidly increase the proportion of female athletes by whatever means necessary. As the path toward complete “equality” gradually brightens for women in college athletics, a dark path is now becoming evident. Male athletes, in a sense, are now being discriminated against because of Title IX.
Title IX is also known as the Education Amendment Act of 1972. It enforces that there is no discrimination based upon sex in any sports program. “The difference between amateur and professional sports lies in reward that each group receives for athletic performances.” (Athletics). “Title IX does get blames for cutting men’s sports. It allows schools to decide what teams they will offer, both men and women’s.” (Generation IX). “Over the past twenty five years, the relationship between girls and sports has changed dramatically.” (Mcphee 139-142). It has transformed the way sports will be forever.
Great inequalities in the educational system between the sexes have occurred for many years and still occur today. Efforts have been made to rectify this disparity, but the one that has made the most difference is Title IX. Passed in 1972, Title IX attempted to correct the gender discrimination in educational systems receiving public funding. The greatest correction it made was in the area of athletics, but social justice of Title IX applies to many other areas as well. Title IX has an effect on women who are not athletes in many ways, including quality of education, receptivity to education, empowerment and creation of ideals.
Discrimination of women has been going on throughout the world since almost the beginning of time. Since the year of 1972, the United States of America has passed a law called title IX, which has improved women’s rights drastically. Title IX states: “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.”(Office) Within a college/university or any federal financially assisted program title IX is applied. Women are to be treated equally and are given the opportunity to be involved in all activities that men are offered. Title IX has changed a women’s life in a positive way with the changes that have affected many women attending a college or university. Schools have to allow women in any classes that are offered but for sports it is a bit different. The school has to offer the same number of opportunities for women sports as men sports. Some have said that this will cause schools to cut some of the men’s sports to allow for equal numbers. “Overall, men's athletic opportunities since Title IX's passage have increased,” said the Women’s Sports Foundation.(Women’s) Many say that this is unfair to remove some of the men’s athletics, but is it fair that the women do not have to same opportunities that the men do? Title IX is not all about athletic equality; it also is involved in the classrooms and on the campuses of the college or university. Several main issues that title IX has improved are sexual harassment, equality in the classroom, equality in extracurricular activities and self-confidence in women.
To Deborah Brake, Title IX caused a problem in school sports. This federal law Prohibits discrimination based off a persons sex. She discussed how to equalize school sports considering the physical differences in males and females. There are two different viewpoints on this issue. Some people simply think there can be gender integrated sports while others think gender segregated sports are better.
Female athlete coverage in the media is a complication due to far less coverage than male athletes receive. Statistics show that females already receive less than ten percent of coverage, although this is much more than they received just a short time ago. Shauna Kavanagh said in an article that when she was younger, female sports were never on TV. “All of my sporting heroes were males,” she said. Although strides have been made for female athlete’s, there is still a long ways to go. Kavanagh secondly went on to express that she feels the press does not cover woman athletics imperfectly; they simply don’t publicize them enough. People are still much more interested in ma...
When it comes to women's sports and popularity in the 21 century it has been little progress made toward gender equality for woman sports, now in the 21 century more kids and adults know who some of these females athletes are but as far as media coverage goes for female athlete are in the shadows of the male athletes dominance and the tradition that males developed in sport due to what gender establish athletics first, because women sports were brought up years after men athletics had been established.
Whether its baseball, basketball, soccer, hockey, or tennis, sports is seen all over the world as a representation of one’s pride for their city, country, and even continent. Sports is something that is valued world-wide which has the ability to bring communities together and create different meanings, beliefs and practices between individuals. Although many people may perceive sports to have a significant meaning within our lives, it can also have the ability to separate people through gender inequalities which can also be represented negatively throughout the media. This essay will attempt to prove how gender is constructed in the sports culture while focusing on female athletes and their acceptance in today’s society.