Mcdonald's Product Planning And Management Process At Mcdonalds

2.0 Operation Management in McDonalds

Operations management can be defined as “Managing the available resources by designing, planning, controlling, managing and scheduling the systems & functions and thereby deliver the organization’s primary product & services” It has been an essential part of manufacturing and service organization and is aimed at timely delivery of finished goods & services to the customers and also achieving it in a cost effective manner. It consist of an amalgamation of different functions including quality management, design & industrial engineering, facility and channel management, production management, operational research, work force management, enhancing product design, improvising

Productivity and improve customer

This assists in decisions like “what are the tasks we need to finish today, who will clean-up the restaurants for the day, what jobs have priority etc”. E.g. this would be typically be the decision made by a shift operator in a restaurant. These would be narrowly focused on departmental objectives.

2.2Evaluating success of existing operational management processes at McDonald.

Product Design and Positioning -: Product planning and design in McDonald’s includes creating a menu keeping both the economy and quality into consideration. McDonald’s operational management process related to product design as follows,

1. Achieving consistent and similar quality, flavor and taste across their entire restaurant chain worldwide by development of sophisticated supplier network and distributors network.

2. McDonald’s create innovativeness by catering to the changing needs and preferences of the customers by removing certain items based on their seasonality and adding new products to the menu. For e.g introduction of healthy, low carb, low calorie food items in the menu for the health conscious

The job design aspect of it also evaluates the technical, economic and behavioral aspect of an employee to decide if they can do their job with the assigned recourses.

Supply Chain Management process -: Supply chain strategy refers to the suppliers and customers, their deliveries, repayments, inventories etc. Operational management plays a huge role in McDonalds including the product to be delivered and the materials required to be purchased to make this product.

McDonalds have a certified list of suppliers for their raw materials such as buns, meat, sauce, mayonnaise, dishes, drinks ice creams, packaging etc. Timely ordering of scarce recourses, proper quantity, costs all these part of the operation management in McDonald’s.

Maintenance Process -: Maintenance is a critical aspect to achieve McDonald’s strategic goals of enhancing the reputations, brand image and goodwill. Operational objectives as follows,

1. Service and maintenance of office equipments, food equipments to maintain quality, hygiene.

2. Putting safety of employees first by features like fire drills, fire escape, emergency management training etc.

3. Protect the company’s asset that also includes employers and