McDonalds Imagine working out of town, driving down a highway, bright yellow arches on the horizon, hungry but need to hurry home. One goes into the store than in and out eating in the car. Fifteen minutes later the quarter pounder and fries with soda are all gone. McDonalds is famous for its American style burger and fries. Again imagine it, only most people don’t need to because McDonalds gets thousands of customers like this everyday. McDonalds is using many different factors to pull Americans into their stores and as a result, encourage unhealthy eating habits. McDonalds is the leading fast food chain in America, so how much money do they really make? according to Statista, a website that publishes "statistics and studies from more than 18,000 sources" McDonalds is worth eighty one billion dollars. Starbucks is not even close being fifty billion dollars short.(Most) So, Why is McDonalds so popular? McDonald 's is known for some of it 's high calorie items. McDonald 's is also known for the golden M and the famous clown, Ronald McDonald. Believe it or not, McDonald 's doesn’t have the highest calorie …show more content…
According to businessinsider McDonalds spends 963 million on Advertisements. That’s a lot of money on Advertisements alone plus cost of other necessities. The target market for McDonalds is simple, the target market is everyone. That’s a key part of their success, no one has a reason not to go. Cheap food on the go is for everyone at anytime, therefor who wouldn’t go there? McDonalds targets kids, adults, morning workers and late night partyers. "McDonald 's aims to offer a friendly, fun environment for everyone to enjoy. We seek to appeal to a wide range of people, from families who love our Happy Meal, to workers grabbing breakfast on-the-go or eating in to enjoy our freshly ground coffee and free WiFi."(Who) McDonalds can now appeal to all audiences and get a better chance of getting customers to come
America has always been about being the biggest nation: the biggest houses, the biggest cars, biggest cities and unfortunately the biggest bodies. There is no doubt that fast food is causing major health problems for many Americans today. In his documentary, Super Size Me, released in 2004 Morgan Spurlock decides to eat only food from McDonald’s for thirty days to see how it would affect his health. Spurlock starts out healthier than the average man for his age. Throughout the film, we can see that his health gradually degenerates and reaches a critical point, before his thirty days are over. Super Size Me is very persuasive in showing the negative effect in fast food restaurants by using logos, pathos, and ethos.
The obesity problem in this country has gotten worse, a lot worse, and the surge in obesity can be tied directly to fast food. I was appalled by the fact that since 1980 the number of people either fat of obese has doubled, and in that time frame there are twice as many overweight children and three times as many overweight adolescents. Looking strictly at the numbers, it is very easy to find a direct correlation between the number of overweight or obese individuals and the number of fast food establishments. However these fast food outlets are not created in a vacuum, they are servicing a demand. Each day one in four Americans visits a fast food restaurant. Our culture has evolved to one of immediate gratification, we want it convenient, and we want it now. The fast food industry has simply seized that cultural demand and has taken advantage of it all the way to the bank. I think we have a cultural weakness that looks for someone to blame for our problems and McDonalds certainly makes a nice target.
For decades, the fast food industry has become victim to rumors and false claims. McDonald’s is no stranger to misinformation regarding the ingredients of their food. These problems are especially relevant to today’s society, as many people distrust large corporations.
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
McDonald's current customer environment is people on the go or people who don't want to spend a lot while going out and need something quick and good to eat. It is best stated in McDonald's mission statement that they want to be the world's best quick service restaurant experience. As stated before, McDonald's has restaurants in 121 countries and has extensive global experience in customer service and satisfaction. McDonald's is excellent at researching an international area before building restaurant there. For example, in India McDonald's realized that the majority of the population was Hindu and vegetarian, they therefore, did not even bother to put beef or any other red meat on the menu.
McDonald’s is delicious and convenient, and only cost a few dollars. On days were you are extremely busy they are there to serve whatever you would like from the menu. Sometimes it seems as though you can access it quicker than a trip to the grocery store. Even though, you know you will be hungry again later, you still pull up and go through the drive thru and place the order. While placing your order do you ever think of what this kind of food is doing to your body? Alternatively, that for just a few dollars that conveniently priced meal over time could cause your health to deteriorate. Fast food restaurants are adding to the obesity epidemic. Living in the age were technology has taken the place of personal interactions,
When Ray Kroc opened his first restaurant in Des Plaines, Illinois, the famous chain was born. The company has become very successful with having sold over one billion hamburgers within just eight years of business (McSpotlight - History of McDonalds). So if this chain is so popular, why has McDonalds been criticised so much lately? Mostly because their food options are very high in calories and fat. The most caloric item on their menu is the Triple Thick Chocolate Shake - 1160 calories, 27g of fat, 168g of sugar, and 510mg of sodium. The most fattening menu item is the Double Quarter Pounder with Cheese - 740 calories, 42g of fat (19g Saturated), and 1380mg of sodium! “It delivers the highest calorie, fat, and sodium content of any sandwich or burger at McDonalds.” The other three most unhealthy foods on the top five list are: Chicken Selects with 660 calories, Grilled Chicken Club with 570 calories, and the Big Mac with 540 calories (Fitzpatrick). Only seven items on the McMenu contain no sugar - fries, sausage, coffee, Chicken McNuggets, hash browns, Diet Coke, and iced tea (Super Size ...
Much of McDonald’s promotional techniques specifically target children. McDonald’s does not build play places to target adults. Ronald McDonald wasn’t created to attract adults either. And the Happy Meal toys are most definitely for the young at heart too. In fact, McDonald’s is the world’s largest toy distributor (Guenette). Not surprisingly, when a kid asks their parent to take them into McDonald’s, the parents end up eating there too. McDonald’s makes the kids happy and the parents are still enjoy the food from when they grew up eating it as a child. Like a light attracting flies, McDonald’s looks bright and exciting but ends up burning them them in end. Overall, McDonald’s hooks the kids young, then keeps them coming back as adults with their own
Typically, countries such as America are trying to become a healthier nation despite of what they are accustomed to. America has been conditioned to the lifestyle of eating fast foods and ultimately has became an important part of their culture. Fast food restaurants such as Mcdonalds, Burger King, and KFC represent the image of America from the views of foreign countries. Since fast food is becoming abundant in America, they have picked up the trend of eating not only three meals a day but now four. This is problem because of how unhealthy fast food is: “Fast food is an affordable and convenient way to fill yourself up when on the run. Although you shouldn't feel guilty for an occasional indulgence, regularly eating fast food can seriously damage your health.” (Lee, par. 1). Many of these fast food restaurants are open 24 hours a day to encourage people to eat their fourth meal. Similarly, restaurants have made all you can eat options, including unlimited ice cream, pizza, fried chicken, and more. This specific type of food is readily available and extremely cheap in America, therefore Americans take advantage of this by consuming food without culture or tradition. In other countries, food has a greater importance and is more valued. Moreover, they look down on A...
The main target customer for McDonald's includes parents with young children, young children, business customers, and teenagers. Perhaps the most obvious marketing for McDonald's is its' marketing towards children and the parents of young children. Ronald McDonald was first introduced in 1963 and marked the beginning of their focus on young children as a critical part of their ongoing business. Parents like to visit McDonald's because it is a treat for the kids, and the kids enjoy the cartoon like atmosphere. McDonald's also targets business customers as a part of their core business. Business customers may stop during the workday and can count on fast service, and consistently good food. Another major target of McDonald's marketing is to teens. Teens find the value menu especially appealing and McDonald's markets their restaurants as a cool place to meet with their friends and to work (The Times 100).
A franchisee, an affiliate, or the corporation operates a McDonald’s restaurant. Thus, McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees or sales in company-operated restaurants. According to Yahoo Finance report, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion (McDonald’s 2014). McDonald’s primarily sells hamburgers, cheeseburgers, chicken snacks, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. Their food caters to all age groups, and they have a special menu known as “happy meal” that is targeting children.
According to BrandZ100.com, McDonald’s is ranked 5th in the Top 100 most valuable brands in the world in 2014, and at number 1 in the Fast Food category (BrandZ.com 2014).
Advertising is mainly targeted at children – children may be a large part of McDonalds’ target market, but the advertisements of the past have solely been targeting children. This is not an effective strategy, as the rest of the target market has not been targeted. Multiple ads that target all groups would solve this
McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for money affects the business. E.g. buy one extra value meal and get one free with a food voucher that represents the offer only. They ensure that a high standard of the product is carried out at all times and they try to compete very competitively with other fast food businesses with their good value for money. Also a customer would know if the product is good value for money by checking in another food outlet like KFC for their services and products.
Furthermore, this advance advertising helps more individuals to resonate with McDonald 's as they actively promote their business and its offerings than other competitors. Additionally, McDonald 's has way more locations in which to purchase items such as their hamburgers. Therefore, more children tend to recognize it and want it more than places such as Burger King or Wendy 's. This is all mainly due to the reputable brand and its well known reputation. LIkewise, children constantly see McDonald signs and advertisements.