Mcdonald's Case Study: Mcdonalds

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1. BBC ¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬The change in the company was re-creation (reactive as well as transformational). BBC did not proactively analyze the market conditions and competitions due to which is faced lots of problems like political pressure, declining revenue and increased debt. As this stage it is impossible to turn the company around with just an incremental change, rather the company has to go for a complete transformation. The drivers for change were (1) low staff utilization (2) high overhead and support costs (3) political pressure (4) increased competition (5) freezing of license fee and increasing debt and (6) changing technology. The main problem here was the inability of the company to introspect and understand the changing …show more content…

The drivers of the change were (1) increased competition (2) changing demand of customers (3) focus on healthier diet and (4) media attention on obesity and (5) government proposal to levy taxes on unhealthy food. The main problem that McDonald’s faced was the fact that the food it served was mostly unhealthy. With the change in consumer mindset, people started looking for healthy alternatives and government imposed regulations on unhealthy foods. To deal with this the company should introduce healthier items in the menu while maintaining its USP of stellar service, low prices and low waiting times. This will help the company in retaining its customers and dealing with the change. 5. GNER Initially the company was involved in adapttion change (with the idea to provie enhancd services in order to retain its tender and ensure survival). However, later it moved on to reorientation change by by acquiring franchises, increasing nmber of trains and providing better services as well as diversification into different ttypes of

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