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McDonalds advertising analysis
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Evaluation essay
Although McDonald's food is unhealthy, our economic society need McDonald. McDonald's has more of an impact on the United States economy than a lot of people realize. As much as people hate McDonald's and fast food, it is an industry that the United States can not live without right now. Without McDonald's millions of people would be unemployed, and the economy would suffer greatly. McDonald's also provides adequate benefits for employees, and its accessibility makes the company even more of a moneymaker. Many times I believe that people overlook the importance of McDonald's because its become so much a part of American society, and no one looks at it from an economic standpoint. Most people are more concerned about the health risks from eating McDonald's than about the economic impact it has on the United States economy.
The most obvious impact of McDonald’s business activities was the direct employment of 1,6 million people around world (Hartman, 236). Each was
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This is good for the economy because not only is McDonald's able to market and sell to the United States population, but also to populations around the world. McDonald's has a menu that is very versatile, but also standard. Anywhere you go you can walk into a McDonald's and get the same meal, all over the world. Although, McDonald's also serves food that is specific to whatever region it is located in. This adds to business because people (mainly business trips) travelling from the United States to another country might not have time to go out and try the foods that the country they're visiting has to offer, so instead they stick with something quick and familiar, like McDonald's. Since McDonald's is a franchise, the money earned from any McDonald's becomes part of the entire companies earnings, which benefits the US economy whether or not the restaurant is located here or
At the end of chapter six, George Ritzer lists suggestions for those of us who wish to combat McDonaldization, a term he coined himelf, and the topic of this essay. Ritzer warns the reader to not fall victim to the, “mindless trap,”(Ritzer 158) of Mcdonalized systems. He writes that, “a major motivation behind writing this book is to alert reader to the dangers of McDonaldization and to motivate them to act to stem its tide”(Ritzer 161). Despite McDonaldizations great momentum, natural limits and personal interests provide barriers to it. Ritzer feels that the struggle itself, to combat Mcdonaldization, is ennobling. In this essay I will attempt to accomplish three objectives. First, I will relate Ritzers study to max weber’s theory of rationalization. Second, I will describe the
McDonaldization is the process in which the principles of popular fast food companies such as McDonald’s are appearing throughout the world in many aspects of our modern society. As McDonaldization sweeps across the globe, The authors of McDonaldization Revisited argue that “‘Americanisation’ is so often a synonym for cultural decline” (Alfino, Caputo, & Wynyard , 1998, p. 8). George Ritzer claims that this is due to the rationalization of society as McDonaldization is meant to signify the optimal fusion of efficiency, calculability, predictability, and control (Ritzer, 2011). The intricacies of the human touch are utterly eliminated from this process, and what is left is an uninviting, cold, and unforgiving concept. When the novelty of something so foreign and American wears off, adaptation is needed to sustain one’s position in other countries. One research design type that researchers might utilize to view McDonaldization would be observation of the adaptation and cultural assimilation across different parts the world. This can be measured with ethnographies, the systematic study of the customs of people and cultures.
What is happening to our economy is that so many people are going to these fast food restaurants because they are basically on just about every corner. So, for adults that makes it easy if they didn’t have anything planned for dinner because they can just pick something up from the local fast food restaurant on their way home from work. Also, it is very cheap. For example, a bundle at McDonald’s can feed up to four people at one time and it only costs about fifteen dollars! So, in the long run, it is just easier to go pick up some fast food rather than wasting your time cooking an actual meal. Lastly, even though fast food is very cheap and on every corner, it is not healthy at all. Studies have proven that a person that ate McDonald’s for his meals for a full month ended up having some serious health changes. In conclusion, even though it is very easy to access and very cheap, fast food has some serious health issues and be very harmful.
Over the last three decades, fast food has infiltrated every nook and cranny of American society and has become nothing less than a revolutionary force in American life. Fast food has gained a great popularity among different age groups in different parts of the globe, becoming a favorite delicacy of both adults and children.
Over the years McDonalds has had a reputation of being one of the largest fast food chains in the world. According to an investigation journalist, Eric Schlosser, they are known for something more negative. In the article, Fast Food Nation, Schlosser informs the audience of McDonald’s use of the tactics of illusion and a sense of care towards their consumers to reel them in. The thing with Schlosser’s claims now is that his article was over ten years ago, which means McDonald’s has made improvements since then, and a reason why I disagree with Schlosser, because his claims of attack against McDonald’s are expired and failed to realized that McDonald’s is successful globally because of their actions of trying to make a positive difference by
Unhealthy choices varying in how it is promoted can bring about negative feedback from others, surrounding the school. The lifestyle in which McDonald's is given can be seen as childish, giving schools who are sponsoring them backlash from criticizers; since the school is seen as a serious learning environment. Also, parents may not think that it is in their children's best interest to be sponsoring such an unhealthy restaurant. Most schools try to promote a healthy environment, causing challenges to arise if they promote/ sponsor a fast food company. Besides that McDonalds is known to be a nationwide popular restaurant who probably has other people sponsoring them, which may indeed lead to unwanted attention that will hurt the schools image for what it stands for by the Champions of Character and Champions of Scholarship.
Malone, Elizabeth, and George Ritzer. "Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption." Amerstud (2008): 97-112. Web. 26 Apr 2011. .
Ray left us with a restaurant that has changed the way Americans look at food, and created the McDonald’s we know today. McDonald’s is now considered a “fast-food giant.” With 35,000 restaurants, McDonald’s has the second most locations out of any fast-food chain in the world. This shows that McDonald’s is one of the most popular fast-food chains, and that it is very successful. Also, McDonalds is located in many different countries across the globe. According to “The Birth of Fast Food,” McDonald’s has locations in 119 different countries. This shows how high of a demand people have for McDonald’s food, and how affordable it is among many different countries. Lastly, McDonald’s is known for their high traffic of customers that visit their restaurants. On average, 70 million people eat at McDonald’s in one day. This statistic shows how McDonald’s has been a hot spot for so many people over the
The McDonaldization of Society The McDonaldization of society may sound somewhat misleading but the term actually refers to the rationalization of society. The use of the word "McDonaldization" just simply indicates that the fast food restaurant is one of many great examples of rationality. Ritzer discusses five dimensions that characterize rationality or a rationalized society: efficiency, predictability, calculability, the use and preference of non-human technology, and the control over uncertainty. The five characteristics can be noticed in various aspects of society which exemplifies the extent that rationality affects our society and societies worldwide. In this paper I will summarize Ritzer's discussion of these five characteristics and give possible examples of each dimension.
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
McDonald’s was the first company to try to export America’s fast food and changes in eating habits to other nations. McDonald’s has over
McDonald’s has the largest fast food market share in the world. As mentioned, it serves 68 million customers every day in 119 countries, allowing it to be the second largest outlet operator with more than 34,000 outlets.
In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.
McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for money affects the business. E.g. buy one extra value meal and get one free with a food voucher that represents the offer only. They ensure that a high standard of the product is carried out at all times and they try to compete very competitively with other fast food businesses with their good value for money. Also a customer would know if the product is good value for money by checking in another food outlet like KFC for their services and products.
Overall, McDonalds are able to reach customers all around the globe and they market their products inexpensively. According to Naim (2001, p. 1) it is acknowledged that, “McDonald 's is a global brand, but we run our business in a fundamentally different way that ought to appeal to some critics of globalization. We are a decentralized entrepreneurial network of locally owned stores that is very flexible and adapts very well to local conditions. We offer an opportunity to entrepreneurs to run a local business with local people supplied by a local infrastructure. Each creates a lot of small businesses around