Walmart Case Study

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WalMart

Examining current Organizational Behavior

Asim

[Pick the date]

Synopsis

The world market has seen an influx of news about corporate social responsibility and economic impact on social values . Much of this debate is to keep appealing to businesses, governments and social organizations active pressure structures of trade, where the improvement is not centered quality of life for the public. As the largest company in the world, Wal - Mart Stores Inc. came under intense fire from several groups hoping to company policy to change in order to serve the larger community better. Rhetoric of these groups has cultivated an ongoing conversation and complex strategic maneuvers, many of which interpreted either damage or enhance the public reputation Wal - Mart together.

The purpose of this study is reputation management strategies and presents topics to explore in the ongoing discussions between Wal - Mart Stores, Inc. and its opposite points especially labor relations and health care. This study was conducted on behalf of Wal - Mart Stores, Inc. and identify their rhetorical counterpoint is reputation management strategies. In addition to a comprehensive review of the literature Corporate Communications theory, the paper shows the relevance of Wal - Mart Stores, Inc. as a case study. Several topics were rhetorical activities of Wal - Mart Stores, Inc. , which I do not support the tireless dedication of their enemies came to calm down, but stimulate more rhetorical effect rather . The paper then concludes that reputation management should be an ongoing process for companies. To withstand turbulence negative events, companies like Wal -Mart need to enhance their image and credibility in an ongoing cam...

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... of this trend can have a great impact on the company performance. Due to the diminishing reputation and emerging negative cases the company is facing hurdles to improve its operations and expansion.

Conclusion and Recommendation

To save itself Wal-Mart works hard to gain the confidence and trust of the American people. In order to maintain growth in the United States Wal-Mart needs to gain the business of the more affluent customer; a customer that can take social issues into consideration before they shop. They also have to maintain the customer loyalty that they have built over the last 40 years despite the negative criticism that plagues the company. To do this, Wal-Mart has made some systematic changes to their healthcare plan. The alterations cut costs out of the system and provide an opportunity for the company to convey a more positive image to the public.