DESIRED HEADLINES
“Lenovo re-energizes its smartphone business with new VIBE ON brand platform”
“New Lenovo VIBE ON push puts consumers first unlike most smartphone brands”
“VIBE ON: Lenovo’s latest ethos to challenge the saturated smartphone market”
“Lenovo unveils new smartphone brand platform, inspiring millennials to VIBE ON”
HEADLINES TO AVOID
“Is Lenovo’s latest VIBE ON brand platform just another clever marketing spin?”
“VIBE ON: Lenovo isolating other smartphone users by targeting only millennials”
KEY MESSAGES
THROUGH OUR LATEST “VIBE ON” CONSUMER-FRONTING PLATFORM, LENOVO HOPES TO BUILD A PURPOSE-DRIVEN SMARTPHONE BRAND THAT PUTS PEOPLE FIRST. NOT ONLY TO INSPIRE, BUT ALSO TO ENABLE MILLENIALS TO MAKE PROGRESS EVERY DAY.
VIBE
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At the same time, creating and bolstering market demand to help achieve our sales and revenue targets for this year.
Q: What are some of the key strategies Lenovo will be employing?
A: Firstly, getting the consumers to talk about the brand by creating awareness, excitement, intrigue and buzz around Lenovo VIBE. Secondly, driving purchase via word-of-mouth by encouraging our customers to share their positive experiences.
Q: Describe the noteworthy tactics used to execute these strategies.
A: We will be leveraging on useful and entertaining content, credible and integrated affiliation with both celebrities and influencers, as well as strong customer engagement (at the last mile) to nurture the VIBE identity.
ANTICIPATED MEDIA Q&A – PRODUCTS
Q: By excluding the extras, is Lenovo alienating itself from advanced users?
A: Based on our internal research, consumers nowadays are increasingly savvy and price conscious. Most are discerning enough to trade “good-to-have” features for products that offer outstanding value. Take NFC for example, it is a brilliant concept for automating pairing, but is still very sensitive and difficult to use in
3. Increase sales to current customers by 5% each year by using innovative technology in order to find more efficient ways to distribute and manufacture our products leading to more competitive pricing.
The two companies have revolutionized the concept of being innovative and novel. The creations of Apple and Samsung have penetrated our minds with products that make our daily tasks simpler. People don’t need to pick up a paper from a local cafe to catch up on world news. Families don’t need to rely on postal service in order to communicate to their loved ones overseas. Students don’t always feel the need to ask questions, because now all the answers lie right in the palms of their hands. For generations Apple and Samsung have been creating products that our society demands.
Nike is an American Multinational Company that designs and manufactures footwear along with sports gears and accessories. It is a major manufacturer of athletic shoes, sports equipment, accessories and services. Nike was founded by Phil Knight and his coach, Bill Bowerman in January 25, 1964. It was previously names as Blue Ribbons Sports, but it was later renamed as Nike in 1971.
Technology has evolved over the years. It was first the pager that was a crucial device, then the PDA and lastly the Smartphone. The core product is the main idea of why a phone or Blackberry will be bought and its technology, connectivity and mere ownership of the device gives the owner the feeling of superiority. People cannot fathom existing without their cell phones these days. The ability to connect in case of an emergency, tardiness, chatting with friends and other similar situations is an important point. Everyone wants to “keep up with the Joneses” by having the latest devices.
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe
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Short-term objectives: are to expand the workforce for anticipated growth, expand further into international markets, and continue developing new products.
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
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In writing the business plan, I determined our target market and our marketing strategy to gain a share of the market. I also had t...
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
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... right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business.