Marketing Plan For Walgreens

Business Overview

Whether you get your drugs from the pharmacist or the chemist, Walgreens Boots Alliance (WBA) has you covered. The company, formed when US-based Walgreen Co. bought its European counterpart Alliance Boots. Walgreens employs more than 350,000 people and operates more than 13,200 retail pharmacies (or chemists in some parts of the world) in 11 countries. Additionally, the company has more than 390 pharmaceutical distribution centers, delivering to pharmacies, doctors and hospitals in more than 20 countries. It is currently the largest US drug store chain, providing multichannel access to consumer goods and services, as well as pharmacy, health and wellness services to communities across the world. In fiscal 2017 (year-end

The Company is well positioned to expand customer offerings in existing markets and become the health and wellness partner of choice in emerging markets.

In September 2017, after more than two years of unsuccessful merger attempts, Walgreens completed its purchase of 1,932 Rite Aid stores and three distribution centers. Ownership of the stores will be gradually handed over, with the full transfer expected to be completed by spring 2018. However, since this deal occurred after Walgreen's fiscal 2017 year-end, changes in revenue will likely not be apparent until 2018.

WBA’s size, scale, and expertise will help expand its supply of, and address the rising cost of, prescription drugs in the U.S. and worldwide. The company has unmatched pharmaceutical supply chain and procurement expertise, offering customers innovative solutions and optimal efficiencies. WBA’s portfolio of retail and business brands, include Walgreens, Duane Reade, Boots and Alliance Healthcare, as well as increasingly global health and beauty product brands, such as No7, Soap &Glory, Liz Earle, Sleek MakeUP and

The segment operates more than 4,700 stores across the Boots brand as well as Benavides in Mexico and Ahumada in Chile. Boots stocks over 35,000 products, and offers around 637 in-store and standalone optical services alongside its retail and pharmacy operations. In contrast to Retail Pharmacy USA pharmacy/retail share distribution where the bulk of sales came from pharmacy, most of Retail Pharmacy International’s sales come from their retail division, 65%, with the rest coming from pharmacy. The division’s profitability is impacted by governmental agencies and other 3rd party payers. Governmental agencies provide funding to pharmacies in the UK and that funding varies year to year. For fiscal year 2018 the UK government is looking to reduce costs and one way is to cut funding to pharmacies. Retail Pharmacy International, just like all international companies, are impacted by exchange rates. WBA’s comparable store sales were impacted in 2017 vs 2016 in a negative way because of the weakness of the British pound vs the US