Marketing Manager Job : Marketing Management

Marketing Manager Job Analysis

Introduction

The Marketing manager’s job remains valuable for the company because of the needs associated with marketing the product. Hence, the Job analyst requires looking at capabilities and responsibilities that make an individual qualified for the job. Equally, an analyst requires updating the required skills with the changing times. Job analysis directly links to the establishment of other valuable personnel tools, including job evaluation, job specification, and the criteria prevalent during the performance.

General Purpose

Marketing Management Job requires the person in charge to establish and maintain marketing strategies that will ensure that the objectives of the company are achieved. Equally, the marketing, promotional mix and the management of the organization sales require to be attained through the policies designed by the marketing management. They should be able to carry-out research when it comes to the assessment of the product and the pricing strategies. Additionally, identification of the target audience and the most appropriate ways of promoting the products, packaging, and advertising are done by the marketing department. The manager is a role that is assumed in most of the industries globally (Mondschein, 2009).

Mondschein (2009) asserts that information relating to the position of a marketing manager are attained through observation, surveys, interviews, job diaries, and existing data on the position among other strategies. The observation might involve taking notes or video camera when the manager is conducting his or her duties. The time of day and verbal information from the task undertaker remains valuable. The analyst requires participating in other duties to ensure tha...

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...the industry. Knowledge, when it comes to the products and the industry, is also valuable asset among marketing managers.

Key Competencies

Further, communication skills, including verbal and written skills, remain valuable for the marketing manager in an organization. Equally, organizing, planning, and format presentation skills can never be undervalued by any manager. As a manager, the marketing in-charge requires to, ensure that he or she has designed a strategic thinking plan, which include problem-solving after an analysis of the prevalent issue. The manager should have team leadership skills as he will be the head of different teams and be able to persuade and adapt to the changing times as failure might compromise the profitability of the company (Mondschein, 2009). Finally, decision-making, judgment, and creativity should prevail among marketing manager.