Swot Analysis Of Harley Davidson

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Harley Davidson Motorcycle SWOT “Harley Davidson motorcycle was established in 1903” in Milwaukee, Wisconsin by William S. Harley and the Davidson brothers. Within a few years both the demand and growth kept increasing in 1907 they begun to advertise. A couple of years later Harley Davidson came out with the V-twin engine that could reach speeds of up to 60 miles per hour (Peter & Donnelly Jr, 2013, p. 629).
The mission of Harley Davidson motorcycles is to give people the exceptional personal experience of freedom on the road.
Political Factors That Help Harley Davidson Expansion
A super demand for the Harley Davidson motorcycle occurs during the onset of world war 1 in 1920 when 20,000 of the corporation machines commissioned by the U.S …show more content…

Thus the company was sold to “13 senior Harley-Davidson executives for 81.5 million leveraged buyouts” (Peter & Donnelly Jr, 2013, p. 630).
Harley-Davidson found itself in a position of not being able to compete with the Japanese-made motorcycle. And to offset going out of business went to President Ronald Regan, and convinced him to impose tariff- that were as high as 45% which was to give Harley-Davidson motorcycle an opportunity to compete. In as much Harley-Davidson motorcycle corporation “had lost 25 million in 1982” (Farnsworth, 1983)
Harley-Davison Competitors
BMW, Ducati, Yamaha, and Honda are competitors of Harley Davidson
The Strengths of Harley Davidson’s
Shortly after the inception of Harley-Davidson the company’s brand image of freedom of the road became associated with their name. Also, they earn from licensing their trademarks for Jackets, T-shirts, and key chains. Moreover, the most significant strength of their brand image
1. Iconic loyal customers that go back generations
2. Innovations in enhancing the motorcycle
3. First ones to come out with a bike that could reach speeds of 60 mph
4. Harley Davidson events that people come to from all over the …show more content…

I found this information on their website at http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-demographics Tactic
Some of their tactics involve events all over the world such as the Harley-Davidson county fair. And other activities that are specials for only people that own a Harley-Davidson motorcycle. Also, anyone can attend the Harley-Davidson museums and learn more about the history of Harley-Davidson. Plus, there are shopping centers and other stores that sell items with the Harley-Davidson name on them. Every time I see a person wearing a Harley Davidson T-shirt, it makes me thinks about the American made motorcycle.

References Farnsworth, C. h. (1983, April 2). U.S. Raises tariff for motorcycles Retrieved from http://www.nytimes.com/1983/04/02/business/us-raises-tariff-for-motorcycles.html. New York Times.
Oliver, L. (2014, April 24). Five things you "know" about Harley-Davidson that aren 't true. Retrieved October 01, 2016, from http://www.revzilla.com/common-tread/five-hd-myths. Revzilla.
Peter, P. J., & Donnelly Jr, J. H. (2013). Marketing management Knowledge and skills. New York: McGraw-Hill Irwin.e and skills. New York: McGraw-Hill

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