Harley Davidson Products and Services

994 Words2 Pages
bulb-icon

Recommended: Harley davidson business overview

Products and Services

The products and services offered by Harley Davidson focus around the sales and support of their heavyweight motorcycles. Since 2009, Harley Davidson has made an effort to divest itself of product lines and other ventures which detract from their core competencies. The firm has made strides to differentiate itself as a custom solution for the avid motorcycle enthusiast.

Motorcycles

The primary focus of Harley Davidson is comprised of cruiser and touring motorcycles. After the discontinuance of three 2011 models and the subsequent addition of two replacement models for 2012, Harley Davidson has 28 models of heavyweight motorcycles currently in production.

Touring motorcycles produced by Harley Davidson are larger motorcycles that are outfitted for longer driving excursions that typically possess some mode of cargo storage. Saddlebags, cargo compartments, windshields, and electronic accessories are commonly found accompaniments to this category of motorcycle. Specialized productions of this class of product are manufactured for emergency personnel and the Shrine. Three-wheeled motorcycles are included within this category, which possesses 9 models. Touring motorcycles, including the Road King and Electra Glide models, comprise 38.9% of 2010 sales which possess price points that range between $17,499 and $31,824 with a median price of $22,015. (Harley Davidson, Inc.)

Cruiser motorcycles are larger motorcycles that have a primary focus on customization by the owner. Harley Davidson currently produces 19 models of cruisers in the Sportster, Softail, Dyna, and V-Rod families. The addition of the Dark Custom line allows customers to further distinguish their selected cruiser from those in standar...

... middle of paper ...

...iscontinue Buell Sport Bikes." New York Times 15 October 2009.

Harley Davidson, Inc. 2012 New Harley Davidson Motorcyles. 2011. 15 September 2011 .

—. Complete Annual Report. 2010 Annual Report. Milwaukee: Harley Davidson, Inc., 2011.

—. Form 10-K. Form 10-K. Milwaukee: Harley Davidson, Inc., 2011.

Hoover's, Inc. "Harley Davidson, Inc. Profile." Company Profile. 2011.

Megafactories: Harley Davidson, Inc. National Geographic Channel. 2009.

MV Agusta, Inc. MV Agusta F4-1000 Tamburini. 2011. 17 September 2011 .

New York Times Company. Harley-Davidson, Inc. News. 2011. 22 September 2011 .

Show More
Related

  • Cultural Differences Between Harley Davidson And Milwaukee, Wisconsin

    2009 Words  | 5 Pages

    When one thinks of classic Americana, they reminisce about the 1970s and 1980s and the notion of the nostalgic past in terms of what is the classic American image. It was a time of economic prowess where the blue collar factory worker would work 9 to 5 and then go to the local bar with his coworkers. However, times have since changed. The industrial plants that once dominated the Great Lakes economic region has become a shell of its past to the point where it is now none as the Rust Belt as industry left and white collar jobs became the norm. Since this degradation has settled into this once industrial cities, many cities and companies have sought to rebrand themselves in order to build from their reputations in the past to appeal to the nostalgia felt today. One such case where these is a correlation between a company and city are that of Harley Davidson, founded 1904, and Milwaukee, Wisconsin. Both have sought to rebrand themselves to the public and consumer, with Milwaukee seeking to transformation its image into that of a young and vibrant and city while Harley targets a new clientele. It is this shift to Harley’s "cult branding" to attract new clients that parallels Milwaukee's attempts to integrate itself to a service sector economy based on touristic leisure and the consumption of

    Read More

  • Wheelchair Vans Essay

    986 Words  | 2 Pages

    Visit our showrooms to get all the needed info about mobility vans or see our online vehicle inventory.

    Read More

  • Why Eddie Van Halen is an Influential Musician

    1070 Words  | 3 Pages

    This was another one of Eddie's home built guitars. These pictures are a representation of the true musician that Eddie Van Halen is. Even expensive guitars would not give the sound Eddie was searching for, so he built his own.

    Read More

  • Insurance in the US Industry Market Research

    1102 Words  | 3 Pages

    Allstate insurance is the second largest property and casualty insurance company by premiums in the United States. Allstate insurance handles about 12% of the U.S home and auto insurance market. (Allstate, 2014). Many of Allstate’s customers fall under what one could refer to as a traditional selection of insurance for automobiles. Recently, Allstate has noticed a major shortcoming in lifestyle insurance, which includes coverage for motorcycles, boats, and other recreational vehicles, in comparison to its competitors. The motorcycle insurance sector is a 10.4 billion dollar industry and growing (PRWEB, 2012). The U.S. Department of Transportation website reports some astounding figures, including that 5,370,035 motorcycles were registered three years before the article, 7,138,476 motorcycles registered at the time of the article, and grew to 9,477,243 registered motorcycles at the end of 2012 (NHTSA, 2013). It is obvious as to why Allstate would identify motorcycle insurance as a worthy lifestyle product to devote marketing research dollars into in order to develop new strategies for cornering a share of the market.

    Read More

  • Harley-Davidson Inc.

    2888 Words  | 6 Pages

    Harley-Davidson states their mission as “We fulfill dreams through the experiences of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.” They have performed wonderfully over the past hundred years, and have not forgotten their mission or where they came from. Over the years they have stuck with the things they know, and also expanded into related services and products. Out of the 151 motorcycle manufacturers, Harley-Davidson and Indian were the only two companies to survive the Great Depression. Harley-Davidson was the only one in America after Indian dropped out in 1953, but face Indian again now since they re-entered the market in 1999.

    Read More

  • Harley-Davidson Performance Analysis

    1508 Words  | 4 Pages

    The next ratio we will review is gross profit margin. Gross profit margin (GPM) measures the percentage of each sales dollar remaining after the firm has paid for its goods. The higher the gross profit margin, the better. Harley Davidson's gross profit margin was 35.08% for 2001, 34.09% for 2000.

    Read More

  • The power of Film in Modern American Culture

    1067 Words  | 3 Pages

    ...es how powerful of a symbol it has become. You wouldn’t consider the fact that someone drives a Honda Accord a defining characteristic of his or her identity but somehow that changes when it becomes a Harley Davidson Heritage Softtail. "Four wheels move the body two wheels move the sole" (Harley Davidson Ad/ 1992). It becomes clear that the motorcycle is much more than a vehicle; it is a manifestation of American values. When you break it down nothing seems more American that freedom, and brotherhood. Film has fully capitalized on these characteristics helping make the motorcycle a powerful image that has had a defining impact on American culture.

    Read More

  • Specialized Bicycle Components Inc.

    1279 Words  | 3 Pages

    This case study is about “Specialized Bicycle Components Inc.” known as Ride the Red “S”. Specialized was founded in 1974 by Mike Sinyard. According to Chris Murphy, director of marketing for Red “S”, specialized is for serious riders. He says, “The customer is buying the ride from us, not just the bike.” The company began to produce its own bike parts by 1976, and introduced the first major production mountain bike in the world in 1980. Specialized now has an extensive global distribution network of 5000 retailers in 35 countries in Asia, North America, South America, and Australia. They maintained a reputation as the technological leader in the bike and bike accessories. The formal mission is still the same since they established the company “To give everyone the best ride of their life.”

    Read More

  • Harley Davidson Market Analysis

    1808 Words  | 4 Pages

    During the 1970's, HD was facing a decline in market share due to increased competition with Japanese companies. By phasing out weak models, becoming more selective, and limiting sales and promotions, HD was able to carve out a niche in the marketplace which it enjoys today. Now again faced with a period of decline, HD is relying on its newly adopted marketing objectives. First, HD needs to expand its potential customer base to include enthusiasts and non-enthusiasts young males, and females into buying HD motorcycles over any other competitor. This thought is accomplished through the introduction of the VRSC’S, and the lower and narrow Sportsters, Dyna’s, Softail’s and positioning them in the market to a younger demographic. Secondly, HD needs to position the VRSC’S, Sporster, Dyna and Softail to also appeal to first time buyers of motorcycles. HD's strong brand identity can help pull in new clients.

    Read More

  • Differentiation Strategies Used by BMW

    556 Words  | 2 Pages

    Another important differentiation strategy that BMW has incorporated is the establishment of links between the customers and the company. Over the years, the company has created a servicing segment that ensures that contact between the company and the customer continues even after the initial vehicle purchase.

    Read More

  • Harley Davidson Case Analysis

    1730 Words  | 4 Pages

    Despite their conception in 1903, Harley-Davidson and the motorcycle industry as a whole didn’t really take off until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves supplying almost 90,000 motorcycles for the U.S. military during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in their civilian life. This generation known as the "baby-boomers" quickly became the main target audience for many of Harley-Davidson’s marketing efforts. With sales increasing and the industry growing, many "motorcycle clubs" and "rallies" were introduced. Unfortunately, due to the lewd behavior displayed by most people associated with these clubs and rallies, bikers typically had an image of being disorderly and raucous. Harley-Davidson’s image itself took a big shot due to the Hells Angels. This was a motorcycle gang wishing to become notorious for "drug trafficking and other organized crime activities," who used only Harley-Davidson motorcycles. All of this combined to lead to a decline in demand and sales throughout the entire industry during the 1960’s. The industry was really helped out with the release of the Hollywood film Easy Rider in 1969. This film helped change the public’s perception of bikers and sparked an increase in motorcycle demand which has lasted to this day.

    Read More

  • Piaggio-Vespa Case Analysis

    961 Words  | 2 Pages

    Italian manufacturer Piaggio ranks as one of the world’s top four players in its core business. It has consolidated leadership in the European 2-wheeler market. Piaggio should not miscalculate its competitors. Competition in the industry is very powerful, not only nationally but internationally as well. This is due to two well-established companies in this sector which are the Japanese Yamaha and Honda. Yamaha and Honda strengths are their long-run experience in the sector and the high quality image of products. Due to participations to the motorcycle championships, these two companies constantly receive positive feedbacks to their efforts in researching for first class products. In the future, other kinds of competitors are expected to arise: Chinese companies whose ability to imitate and create similar products at highly competitive prices is getting more and more dangerous (Piaggio, 2008)

    Read More

  • Saturn Case Analysis

    1538 Words  | 4 Pages

    Honda- focused differentiation, medium pricing, breadth of product line is high. Strengths are quality, reliability, overall value, and styling.

    Read More

  • Marketing of Honda Motorcycles in the USA

    1685 Words  | 4 Pages

    rider as being one who wore a leather jacket and went out to cause trouble.

    Read More

  • Motorcycle Vs Motorcycle

    570 Words  | 2 Pages

    They can also differ from each other y the comfort in the vehicle and also the safety of the driver, but mainly the price range between a motorcycle and an automobile. Usually for someone who isn’t trying to waste a huge amount of money on a vehicle can get a motorcycle for themselves.

    Read More

More about Harley Davidson Products and Services

Open Document