Marketing Concept Of Marketing

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Recommended: Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return

Introduction
Marketing is an important and controversial issue due to several people has variety expression of marketing and it contains numerous activities than most individuals recognise (Kotler, Shaw, FitzRoy & Chandler, 1983). Further, it can be study in different ways and reasons, such as for research, academic use, and business purpose, typically, one of vital purpose of study marketing is to understand marketing as a business philosophy (The Marketing Association of Australia and New Zealand, 2005). The village “gold class” cinema is cinema which provides luxury services to customers during the cinematic experience, specially the customer can enjoy the golden first-class treatment, such as, luxury seats, sophisticated technology, and full services with food, bar, lounge and even personal waiters (Village cinema, 2013). The gold class of village cinema relates to market and customers so that the purpose of this essay is to use the example of village gold class cinema to analyse the following three aspects: meaning and definition of marketing as a business philosophy, customer value in marketing and the link between customer values and marketing.
Marketing
To begin with, the definition of marketing has different explanation for different individuals so it is highly controversial (Kotler et al., 1983). The Marketing Association of Australia and New Zealand (2005) also states that there are diverse description of marketing and the concept of marketing is different from earlier time which is more restricted to present time which is boarder. However, it is comment that although in the different time period the concepts of marketing is different, the key points such as understand customer wants and needs will always expected rel...

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...ty services desires from customers so the objective of this “gold class” marketing is to achieve personal or societal objectives by creating outstanding customer value. Apparently, the link between marketing and customer value is close-knit and they are interrelated with each other.
Conclusion
Marketing and customer value have variety definitions, still it is clear that marketing is activity occurs then to satisfy needs and wants though exchange process. Furthermore, in order to determine the desires from customers the framework of customer value suggests the benefit and sacrifice of purchasing products so that assist develop marketing strategy. As a result, the customer value and marketing are interrelated and associated with each other. The village “gold class” cinema suitable for many types of value and those values are useful for developing marketing strategy.

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