Market Segmentation In Health And Social Care

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Market segmentation is the procedure of breaking up the market into smaller sets of customers who respond in a similar way to a given set of marketing incentives (e.g. price, product features) or, otherwise, groups of consumers with similar choices or requirements, which may be based on demographics, such as gender or age; geographics, such as by country, rustic/civilian areas; psychographics such as lifestyle; or behavioral factors such as brand loyalty.
Market targeting means focusing your market efforts on one or some crucial segments that comprise consumers whose requirements and wishes most closely correspond to your product or service offerings. It may be the key to catch the attention of new business, growing your sales, and making your business successful. Market targeting is essential because by concentrating your efforts at particular sets of …show more content…

The company must recognize and comprehend its target audience if they want their marketing campaign to be successful. It allows the company to formulate their products or services to match the needs and wants of consumers, so as to maximize sales and thus profits. A successful marketing campaign interacts personally with customers, which may assist the business to improve long-term relationships with consumers.
Audience segments were pushed by HRSA records that recognized the definite clinician specialties in maximum demand by NHSC healthcare centers and clinics. Aimed audiences consist of doctors, doctor helpers, nurse practitioners, dentists and dental hygienists. The marketing plan focused on those existing and possible clinicians, in these specialties, with a desire to help those with limited access to healthcare. These audiences had to be recognized and occupied in ways that obviously corresponded to the NHSC trademark and benefits of

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