Marc Newson

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The first video was about a product designer, Marc Newson who has been described as the most inspirational designer of his generation. He is a 50 year old Australian industrial designer who works in aircraft design, product design, furniture design, jewellery, and clothing. Newson graduated in jewellery design and sculpture at college. He studied at Sydney College of art where his passion for designing took flight and he decided to continue to pursue a career in design. Newson’s design style is Biomorphism, an art movement which highlights artistic design elements on naturally occurring patterns or shapes reminiscent of nature and living organisms. Taken to its extreme it attempts to force naturally occurring shapes onto functional devices.
Marc Newson has won many different awards for his unique designs throughout the years such as Royal designer for …show more content…

He creates a concept, something unrealistic to produce, due to cost, materials or other reason, or something that has never existed before and that you think would not be possible to make but is used for inspiration for other designers or companies to take on board some of his ideas or simplify them down.
Marc Newson gives off the impression that he wants to produce something new, extraordinary and unseen before. To take it to the next level so that people are shocked but intrigued and attract to his designs.
For example the video I watched, showed how extreme his approach to design to design where he was to make a new model of Ford 021C, but he took a different approach and created a extraordinary car, that looked almost futuristic, which was simplified down on the inside to only a few buttons so that it was easier to work and also the seats inside swivelled round and the car doors opened both at the centre making the access to the car much easier and

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