Manchester United Case Study

730 Words2 Pages
bulb-icon

Recommended: Sports marketing chapter 1 review

The Brand: Manchester United
In the English Premier League, Manchester United is one of the best, if not, the best club across England and around the world. Situated in Old Trafford, Greater Manchester, England, Manchester United has been dominating football since the late 1800s. The club has won a record 20 Premier League titles, 3 UEFA Champions League titles, one UEFA Europa League title, one FIFA Club World Cup title, and many more. As of 2017, Manchester United are the world’s most valuable club, roughly worth £2.86 billion. With many star players such as Paul Pogba, Zlatan Ibrahimović, David De Gea, and Romelu Lukaku, Manchester United have built an image on success, with a team so remarkable at the “beautiful game”, it is one of the most popular sport brands in all of football.
Brand Analytics
As of June 2015, Manchester United are the world’s most valuable …show more content…

An example of brand awareness is the deal between Manchester United and Adidas. When announced by Nike at the end of the 2014-2015 that they would not be renewing their kit sponsorship with Manchester United, Adidas was brought up to sponsor the English giants. The deal turned out the be the most expensive deal in the world for kit sponsors, “a 10-year deal worth £750 million, roughly £75 million a year” (Wilson, 2014)With the famous Adidas logo and “Red Devil” on the kits, Manchester United are viewed as a brand to the world of football, as the club starts to promote an image. With this new image of success, Manchester United can bring in better players to promote wins to the club, such as Adidas sponsored French international star, Paul Pogba. After a record transfer fee of £142 million, Paul Pogba brought a new image to the club itself, bringing in superstars to give Manchester United more wins in England and around

Show More
Related

  • Panyee Football Club Essay

    557 Words  | 2 Pages

    In the Panyee Football Club movie, the boys show that they learned teamwork, one example of this: is that they build a pitch to play on by working together, another example: implies that they improve on football nicely without a coach and just themselves, and finally: they beat a team that has tons of skill. And if you want a definition of teamwork, here it is: ‘The combined action of a group of people, especially when effective and efficient.’

    Read More

  • The Unfortunate Mix of Football and Money

    679 Words  | 2 Pages

    The Unfortunate Mix of Football and Money Money is ruining fun in footballFootball nowadays is treated much more

    Read More

  • The Game of Adversity: Football

    508 Words  | 2 Pages

    Success without adversity is impossible. Everyone in life has their ups and downs and nothing in this world is perfect. At some point in life, hardships begin to occur and that’s when the real test begins. Some people rise up and try their absolute best to take a stand against the challenge. Then there are others that would crawl back into their shells, crying for mercy. There should be no excuse for giving up or not putting in the effort. People are only successful in winning the battle of adversity when they are mentally tough. The intense game of adversity can be referred to football.

    Read More

  • Rhetorical Analysis Of Nike

    905 Words  | 2 Pages

    But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.

    Read More

  • Essay On Soccer Team

    1114 Words  | 3 Pages

    Our book defines a group as a collection of people who are perceived to bond together in a coherent unit to some degree (Baron 241). Making a decision isn’t always easy depending on how many people are in the group and if there is any conflict within the group. The basic aspects of a group include roles, status, norms and cohesiveness but when viewing my soccer team I see only certain obvious aspects being present. When thinking about the process in which we, as a group have to make the decision of where to stop for food after an away game, it is obvious that many theories and/or topics can be applied. These theories or topics include evaluation apprehension, social decision schemas, authentic dissent and conflict. The four subjects listed above help explain how a group can come to a decision together.

    Read More

  • Summary Of Sir Alex Ferguson's Formula

    1426 Words  | 3 Pages

    In the long history, the club has won most trophies for First Division (prior 1992) and England Premier League (EPL) with 20 trophies in total. For FA Cup, Manchester United shared record for most cups with Arsenal with 12 times. The team has also been crowned 3 times the European Cup / UEFA Champions League. (Manchester United Trophy Room) The most successful season was the 1998-1999 when they won “The Treble” (EPL, FA Cup, UEFA Champions League in one season) “thanks to the emergence of some special home grown talent, namely Gary Neville, David Beckham, Paul Scholes and Nicky Butt joining Giggs in the mix.” (Smith par.2) In that unforgettable season, the team managed to score 128 goals in 63 games, averaged 2 goals per contest. “Manchester United also become the first English team to head the International Federation of Football History and Statistics ' top 100 teams thanks to their amazing 1998/99 season.” (“Manchester United 1999 the Treble”

    Read More

  • Narrative Essay About Football

    932 Words  | 2 Pages

    When I started playing football I was about eleven years old. I played for my park organization which was Brown Park. My first team name I played for was the Titians. The coach for the Titians is the one who actually made me come play because he had seen me in the basketball gym. He said I could move for my size and would like me to play with him. I said no but then he went talk to my mom and next thing I know my mom tells me I am playing football next year. I was horrible the first couple weeks but got better later in the season. I became one the best defense lineman and offensive lineman players on the team. Then when I got older I played football in middle school at Acadian Middle and Lafayette Christian Academy. My first year playing running back was when I went to Acadian Middle. In my middle school years I was just the power back. Players, people, and even coaches all thought I could not have been a speed back. But, when I got to high school at Lafayette Christian Academy, I started showing a glimpse that I can be an overall line back. It did not truly happen until the biggest play of my career came. When I told my teammate, Sterling Miller

    Read More

  • Manchester United Dramatic Win: Champions League and The English Premier League

    744 Words  | 2 Pages

    Manchester United won the impossible dream by winning the English Premier League, the FA Cup and the Champions League in the same season. This was a dramatic win. This incredible victory was a combination of skill along with the great leadership and inspiration from the manager, Sir Alex Ferguson and the support from the fans. It was epitomised by the “never say die” attitude instilled in the team.

    Read More

  • Nike Case Study

    1597 Words  | 4 Pages

    From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever created.

    Read More

  • Creative Writing: The Spreading Iron Gates

    1965 Words  | 4 Pages

    Five or six kids who don't look old enough to remember a time before foreign managers at Anfield stand on tiptoes on the wall of the house opposite the entrance to the most famous training ground in English football. They've been here all day claims the steward manning the gates. Never mind the fact that their parents probably think they're in school, they're here, mobile phones poised at the ready, to snap Djibril Cisse leaving in his Hummer. Twenty yards away, leaning against another wall, are two men hoping to collect autographs from players who, with the exception of possibly Maurico Pellegrino, are probably younger than their sons.

    Read More

  • Brand Equity Model Of Adidas

    1462 Words  | 3 Pages

    Adidas AG has extensively used the theorised procedures above to create relevance of their brands in the market with keen awareness that they face stiff competition from other companies like Puma and Nike. The company understands that creation of an attachment to its products by the customers is a procedure. The symbol below represents the company logo that represents the brand imagery as indicated on the logo model above.

    Read More

  • Why Was Leeds United Banned

    938 Words  | 2 Pages

    There is simply no denying the fact that Leeds United is one of the most iconic clubs in English football history. Through countless generations Leeds United has always been back by loyal fans and – more often than not – a fair degree of success. While Leeds United may have started out life playing in a blue and white striped kit, it was not long before the famed yellow and white colour scheme was introduced, which fittingly coincided with the club’s rise to prominence. Another factor that has helped thrust Leeds United into the public eye is the fact that they haven’t been shy in adopting both conventional and sometimes controversial sponsorship over the years. Starting in the early 1980s going through to present-day sponsor 32 Red, Leeds United

    Read More

  • Vodafone

    882 Words  | 2 Pages

    To help promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham, Michael Schumacher and Manchester United

    Read More

  • Case Study Of Nike Sports Shoes

    1059 Words  | 3 Pages

    Nike recruits brand ambassadors from different parts of the world who top in athletes and who are having a good following in the public, which helps them to reach the audience that influences them to purchase the Nike sportswear. (MichaelSam85, 2011)

    Read More

  • History Of Manchester United Football Club

    771 Words  | 2 Pages

    Manchester United Football Club (ManUtd or United), nicknamed "The Red Devils" is one of the greatest and most successful football clubs in the history of the Barclay 's Premier League (BPL) and football history alike. Its home stadium "The Theatre of Dreams" is located at Old Trafford Manchester, United Kingdom, and according to a recent research conducted by Research Company Kantar, United has a fan base of 659 million fans worldwide.

    Read More

More about Manchester United Case Study

Open Document