An environment that I was able to see people interacting with each other for an hour without interrupting and not having them reactively to me was at the mall. I have decided to do my observation at the mall's food court. I chose it because I wanted to know what are the social norms that our society has and how their behaviours were possibly being at a public environment. I also wanted to know what our society In this research, I will try to connect how the mall's food court is socially constructed and have a better connection between the behaviour of an individual person and the structures of the society on why people do what they do at the mall's food court by reviewing the importance notions of norms, consumerism, agent …show more content…
At the mall, I have noticed many social norms, norms that I considered as a normal behaviour where is generally accepted at the event. An example was that there was a bunch of teens hanging out and families with their children; it was really hard to find seats. Some of the people were not eating at the food court, but rather just "hanging out" with their friends. However, one table has shocked me, when they realized that they were hogging a table, they got up and offered to a family that was looking for seats to eat their dinner. That shows me that our society has manners to let people that are eating having the table rather than having themselves there using the table without eating, which kind of surprised me on how our society not only think of themselves, but others as …show more content…
The majority of the people wearing branded clothing were women; however some men would wear brands such as Gucci's, Ralph Lauren and many other brands. This shows that our society is interested in social class and status to look like they are in the high-class with the brands that they are wearing. This shows us consumerism where the person uses the good to define themselves on how much they are worth through the idea of the things they consume as a
Societal norms are ultimately the sociological expectations for our society. So, when people see somebody standing in the middle of a crowded public place doing nothing, they are going to take notice. I realized that while standing in the middle of the mall where many people
I believe that it is important and sometimes necessary to question and subvert the folkways we all live by; however, social norms are not inherently harmful and subjugating. The reason we do not act odd in stores is that store owners fear shoplifting. In order to preserve their stock and, by extension, their livelihood, managers must watch customers and make sure they pose no harm. Now that I have acted as the subject of that suspicion, I understand and have a greater appreciation for the
The 1970s was a tumultuous time in the United States. In some ways, the decade was a continuation of the 1960s. Women, African Americans, Native Americans, gays and lesbians and other marginalized people continued to fight for their freedom, while many other Americans joined in the demonstration against the ongoing war in Vietnam. Due to these movements, the 1970s saw changes in its national identity, including modifications in social values. These social changes showed up in the fashion industry as well, delivering new outlooks in the arenas of both men’s and women’s clothing.
Social Norms in America They hold us together as a culture, while separating us as unique individuals at the same time. Folkways, which are based more on custom and etiquette, are the most broken of all norms. This can be explained because in the worst case scenario our only reprimand may be someone staring or talking about us. Mores, while a little more serious than folkways, still don’t have a very serious punishment, just maybe a little more than weird looks, double takes and bad mouthing.
Fashion has been developing for as long as the Earth had been around, but the style people track today redirects generally to what was brought up during the roaring twenties, the era of a luxurious life. Women’s sartorial will experience many more future modifications which are predicted to be less modest and conservative. Men, on the other hand, will most likely not endure many changes. As fashion flourishes, society’s image on women, as well as men, will renovate into a more exposed mentality with a greater assortment of acceptance.
My first observation exercise was at the shopping arena. The shoppers tended to move in groups and were more concerned with the needs of their groups. The children however socialized in between groups prompting uncomfortable apologies and new friendships. The workers' age seemed to be distributed from as low as 18 to the mid-60s. Races were diverse ranging from Hispanic to Caucasian to Africans and Asians. The mall was female dominant though there were males present. The staff at most of the stores had on casual clothing, seeming happy and patient with the children and impatient customers. They also knew each other without having to look at their name tags and I did not observe any tension amongst the workers.
By using observation method, a wide variety of behavior can be recorded. Picking through the garbage on the side of the road can reveal behaviors of fast-food customers, or sitting for only one hour in the university canteen can understand the gender differences in choosing (diet) meal, or even watching the customer’s behavior from deciding which yogurt to be taken off its store shelves in the supermarket can also answer the question: Are the customers be attracted by its appearance or flavor or price or brand or nutrition? The aim of this observation assignment is to evaluate and explain the different types of interactions between individual and groups present, as well as the environment in which these interactions take place. The field observation was conducted at the Vietnamese fast-food restaurant named “We love Banhmi” in Budapest, and the role adopted, was that of observer as a non-participant. Group structures as well as overall activity, patterns of behavior, and the duration and timing of such behaviors and interactions were observed and recorded. Sociological concepts pertaining to age, gender, and appearance were also noted and applied.
Mall appreciators argue that the malls are centers of entertainment and pleasure for mall visitors. George Lewis in “The mall as Refuge”, asserts that “kids come to look around, meet and make friends, stay away from home and hang out- because there is nowhere else to go” (1990, P. 309). He believes that teenagers go to malls to socialize and to escape from the troubles in their lives and at home. Therefore, malls serve as a second home for kids. Similarly, Lewis says that with the controlled environment of malls, with the security and the central location of malls as a good reason why many retired, and old people visit malls. Here they get to meet up with old friends, exercise, eat out, and share experiences with their old friends. These two groups as Lewis claims are misfits in society because; the world considers them as unproductive. Jon Pahl also ...
Fashion in the 21st century is a big business, as its production employs millions of people and generates billions of dollars in revenue. Fashion has for the past century been, and is still today, used as an indicator of social change and progress, as it changes with the social norms of the society and the political changes of the world (Finkelstein 3). Works Cited Finkelstein, Joanne. A.S.A. & Co. Fashion: An Introduction to Fashion. New York: New York University Press, 1998.
Goss argues that developers and designers of the built environment, specifically shopping centers and malls, use the power of place and understanding the structural layout of the space to boost consumption of the retail profits. Shopping centers are separated from the downtown area of shopping, either by distance and/or design. These establishments emerge for many to be the new heart and location for public and social life. In his article The "Magic of the Mall": An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment, Goss also argues that the regulation of the spaces within the mall creates an atmosphere of "community" rather than one that is "public". This article’s main argument is that developers manufacture an illusion of doing more than just shopping when designing malls and shopping centers.
Georg Simmel explores the impact societal differentiation played on the 20th century, in the article Fashion, published in 1957 in The American Journal of Sociology, Volume LXII, Number 6. In this text he defines his theory stating “The elite initiate a fashion and, when the mass imitates it in an effort to obliterate the external distinction of class, abandons it for a newer mode- a process that quickens with the increase of wealth” (Fashion, p.541). Fashion connects those of a higher social class and segregates them from others. Simmel believes that fashion evolves from class differentiation, as members of the elite class seek to set themselves apart from other classes, and in turn a revolving cycle begins (Blumer, p.277). Members from other lower classes copy the elite’s fashion and with this the elite must change...
From this I want to argue that the world of consumption has a great influence on the way people create their identities. I shall explore important features of the nature and function of fashion, as it’s relevance offers models and materials for constructing identity. I then want to further my argument on whether consumption is seen as a passive process reflecting producer interests or an active process representing consumer interests, as this can determine how ones identity, or lack of, is perceived.
Fashion is a style, which changes along with time. Fashion is mainly valued by females. Girls are always on the run to the mall to buy new stuff, which suits the new fashion. Whenever, something new comes to the mall, which is related to the fashion, girls will certainly crave this item. Fashion has changed as time passes but the girls will always crave clothing that is related to the current fashion. For example, in this collage a person shows that females like fancy shoes and heels. However, males are not addicted to fashion. Males are never interested in going to mall; they feel that this is boring. Males are more interested in formal clothing such as suits rather than buying fashionable clothing. For example, in this collage a person put a picture of a suit, which is not part of the newer fashion. Males understand that clothing is just a materialistic joy. This knowledge has helped boys stay away fro...
In conclusion, fashion will speak out a person’s social signal, people dress on designs that blend with their social class. Just as population, social activities and fashion are changing with time. Fashion has made clothing to be convinient, everything needs to be done with the least effort and spend the least time.
Finally, the mall is a wonderful entertainment center. Not only do people go there to shop, but they also got there for relaxation. There are movies sometimes as many as fifteen or sixteen. In addition, arcades are available for children, teens and adults. Some parents drop their children off at the arcade, give them a roll of quarters and pick them up after they have completed their shopping. For the hungry shopper there is a food court, which provides fast food for those shoppers who want to relax and possibly have a cocktail with their meal, other restaurants are available.