George Simmels Theory Of Fashion

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George Simmel was born in Germany in 1858 and emerged as one of the major theorists of the turn of the century (?,?). His writings on philosophy and social sciences included one of the only insights, at the time, into the structure of fashion in society, Fashion, 1904. In this text he expressed his thoughts on society in relation to fashion and style, examining societal groups and how they used fashion as a form of segregation. He referred to the elite class as trend setters, differentiating themselves by creating new fashions, and lower classes as the mimics, in an effort to associate themselves with an elite identity. This cycle brought many different fashions over the 20th century and was described as the trickle-down effect. Although Simmels theory depicts various characteristics still currently valid there are aspects that no longer play a role in the transformation of fashion.

Paragraph one: Summery of theory
Georg Simmel explores the impact societal differentiation played on the 20th century, in the article Fashion, published in 1957 in The American Journal of Sociology, Volume LXII, Number 6. In this text he defines his theory stating “The elite initiate a fashion and, when the mass imitates it in an effort to obliterate the external distinction of class, abandons it for a newer mode- a process that quickens with the increase of wealth” (Fashion, p.541). Fashion connects those of a higher social class and segregates them from others. Simmel believes that fashion evolves from class differentiation, as members of the elite class seek to set themselves apart from other classes, and in turn a revolving cycle begins (Blumer, p.277). Members from other lower classes copy the elite’s fashion and with this the elite must change...

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...ccessibility to fashion styles and trends.

Conclusion
Fashion denotes the changing styles within social hierarchy. Simmel theorized on the underpinnings of fashion with his distinct theory on fashion as a form of segregation. This theory gives rise to a cycle of ever changing styles in an effort to distinguish social classes, exposing aspects within society that effect decisions made by individuals on their choice of dress. Simmel believed that fashion arose in the form of styles which define an elite group. This belief best defines fashion throughout the early to mid-20th century as throughout this period fashion was seen as a form of segregation. When a style becomes a common look it is no longer fashionable in the eyes of the trend setters. Fashions are driven by the consumers desire to emulate current trends and by their need to display their social capital.

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