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Walt disney theme park case study
Walt disney theme park case study
Walt disney theme park case study
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Virginia and Frank Salamone explore the concept of Main Street U.S.A in the Disney theme parks in their article Images of Main Street: Disney World and the American Adventure. In the reading the authors discuss Walt Disney’s idea for Main Street, U.S.A and other sections of Disneyworld like EPCOT (Experimental Prototypical Community of Tomorrow). They discuss how the parks spin American history placing a pretty picture on top of everything. However, for the purpose of this reading response I will be looking outside of the parks and into Celebration, Florida. Celebration is a town located relatively close to Disneyworld and Walt Disney conceptualized the idea of the town. I will explore how Celebration is an example of Walt’s perfect America. …show more content…
The authors explain it as, “a cleaner, more innocent, and better America is continually reinforced all along Main Street. From the city Hall, the Penny Arcade, to the Ice Cream Shoppe and the City Square, everything is the way we wished we remembered it, complete with a jolly mayor who greets everyone in his orbit” (Salamone & Salamone 86). Additionally, when visiting Disneyworld, in order to access any section of the park you have to go through Main Street. From my understanding, Main Street is how Walt envisioned every town’s main street across America to be like. I do not think there is anything wrong with this vision. Who would not want to live in a town where the mayor greeted as we went for a cone of ice cream? Sounds like a dream to me. However, it is just that, a dream. When thinking of Sudbury and its ‘main street’ I think of Elm Street in the downtown core. Elm Street is not the main street that Walt envisioned, at one end there is a court and a jail and at the other end is a bus station that many people try to avoid because of the stereotypes attached to those who are downtown and ride the bus. This is far from the main street that is in the core of the Disney theme …show more content…
Most Disney films exclude other ethnicities, of course there is the exception of Princess in the Frog, but that even has some controversy. On the Celebration website it has a list of different community groups, much like any community it has the generic Rotary Club, Girl Scouts and a Garden Club to name only a few. Out of the 36 groups, two of them target ethnic groups. There is Celebrasil, which allows you to share your Brazilian culture, and Club de Espanol, which allows you to share your Spanish culture. Furthermore, when browsing the photos on its website there was very little ethnic diversity. Yes, there were other ethnicities represented, but not to the extent that I would picture in American culture today
Walt Disney developed the concept of Main Street USA as part of his theme parks, starting with the original park in southern California. Walt had grown up in a town called Marceline, MO around the 20th century and it was his childhood memories around which the idea ...
The figures of attendance at the Universal Studios as compared to Disneyland state that the former’s annual attendance is less than even half of the later.
While most just think of Walt Disney as the creator of the Disney movie empire and the Disney theme parks, those such as author Steven Watts, who think more deeply about Disney, consider him to be the “influential architect of modern America” (Watts, p. 4). While the genius of Walt Disney has affected many aspects of American, and now overseas, cultures, his empire has had a significant impact on what people experience during childhood.
The idealistic childhood memory every child thinks back to is their first trip to Disney World, “The Happiest Place on Earth, “according to Walt Disney. The ideal place where everything is magical and fairytales do exist. Disney World has become America’s most popular attraction since 1923. Whether it’s through one of Disney’s theme park, 227 radio stations, six motion studio pictures, three cruise lines, or its theatrical production companies, Disney Corporations culture monopoly has gone unnoticed by Americans. Americans are indulged by Disney’s childhood fantasies with the image every princess has a prince, and will live happily ever after in a magic kingdom. Although it all seems innocent Disney’s Corporation has America indulged with its theme parks, merchandise, films, and cruise lines.
According to the website dreamsunlimitedtravel accessed on November 16 2015, “The park opened with 5 original parks. Those parks are Main Street U.S.A, Adventureland, Frontierland, Fantasyland, and Tomorrowland.” The idea for Main Street, U.S.A is derived from a typical Midwest town of the early 20th century. It’s suppose to reflect the Victorian era with a train station, emporium, double-decker buses, and horse-drawn streetcars. Adventureland is designed to recreate the feel of an exotic tropical place in a far-off region of the world. Frontierland recreates the setting of pioneer days along the American frontier. And finally, the Fantasyland was originally styled in a medieval European fairground fashion, but its 1983 refurbishment turned it into a Bavarian village. There have been 3 new parks added to Disneyland since opening day. These new parks include New Orleans square, Critter Country, and Mickey's Toontown. New Orleans Square is based on 19th-century New Orleans, opened on July 24, 1966. Critter Country opened in 1972 and formerly was the area home to Indian Village, where indigenous tribespeople demonstrated their dances and other customs. Mickey's Toontown opened in 1993 and was partly inspired by the fictional Los Angeles suburb of Toontown in the Touchstone Pictures' 1988 release Who Framed Roger
In communication, Disney is most vulnerable in public and government relationships. Eisner developed in proposal of a new theme land near the national capital; however the ideal property was on historical and important property within the Commonwealth of Virginia. Destroying history in order to make potential profit did not stick with citizen and land effect of the idea.
People have always had empathy and Disneyland movies and the theme park changed the way that they ran those things. The opening of Disneyland impacted America in the 1950s since it allowed adults to experience a child’s imagination and its continued importance today can be seen through everything in life. How does Disneyland impact society? Walt Disney had a vision: a place where children and adults could experience what it would feel like to be in a real life fairy tale and let their imagination run wild. When Disneyland opened its gates in 1955, came the change America wanted super badly, to be able to experience a real life Utopia for only one dollar. It changed the way the world saw not only amusements parks, but also a child’s imagination.
To create a perfect society. That was the dream that Walt Disney had in the 1960’s when he dreamt up the Experimental Prototype Community of Tomorrow (1). Today, this is better known as Disney’s theme park, EPCOT. In 1995, however, the Disney people established their own town, making another of Walt’s dreams come true. Simply named Celebration, it is located in central Florida. In order to live in the utopian community, there are strict guidelines that each and every citizen must follow, known in the legal world as a “covenant”. Disney’s covenant to live in Celebration is known as Celebration’s Declaration of Covenants. It is an extensive 166-page document that has both its positives and negatives for citizens living in this “perfect” little town.
... We do not identify ourselves as Irish or French or Creole or Southern. We have close friends from other culture, religions, and countries, and we have thrived in a modern culture of diversity. Rather than culturally exclusive decoration, we have always adorned our homes with eclectic flair.
Walt Disney has brought two theme parks to life because of his imagination. He never stopped chasing his dreams, even if they seemed impossible. Walt Disney World came after Disneyland and it is located in Florida. Disney World is known to be the "most magical place on earth" and the place "where dreams come true". Many people haven't been to the park, so they might be skeptical of the "magic" that is held within. Walt Disney World is the "most magical place on earth" because of the rides, characters, shows, the electrical parade, Wishes Nighttime Spectacular, and the infinitely growing attractions.
The notion of a artificial or theme park feel has come up as a possible concern. "The town resembles a movie set with the neat-and-pretty homes like facades"(Oilande 5). Disney is taking a community and making it a fantasy of the lost traditional suburb one would see on "Leave it to Beaver" or "Pleasantville". As one visitor of the new community stated, "the minute you drive into Celebration's property, Disney's visual magic takes hold. White fences reminiscent of Kentucky's Bluegrass Country, surround the property. Upon a closer inspection they prove to be plastic. And from a distance, the preview center looks like a classical mansion. It's not. It's a façade. Behind the mansion door is a pre-fab"(Wilson3). This ideal is created in a conference room at a corporate office somewhere and it i...
Fjellman questions the credibility of Disney’s mix education and entertainment model and Disney claim to historical and factual legitimacy. Fjellman argues that by claiming to be authentic and extensive with visual details, powerful corporations like Disney can erase the boundary between real and fake, and true and false. 2) Theory/Case Study/Primary and Secondary Sources; Exegesis/Ethnography/Archival Research. 3) Fjellman concludes that the spaces and images manufactured by Disney in the EPCOT center are fantastical and carry no relation to reality, and American historical narrative. 4) Fjellman’s research design was effective because he interacted with his work (ethnography), and organized the chapter by exhibits, which he related back to this main thesis.
In 2005, Hong Kong Disneyland was opened. Before the open of Hong Kong Disneyland, the public always had a heat debate on whether the park would bring any problems to Hong Kong from the perspective of livelihood and economy. However, nobody realized that disneyization has already been affecting our daily lives. In the following essay, shopping centre Langham Place of Hong Kong will be used as an example to illustrate how shopping culture in Hong Kong are influenced by disneyization.
The Main Street station, is the curtains to a large production as if the Magic Kingdom was a theater. As I wander beneath the archway, I notice that above the arch is a plaque that reads: “Here you leave today and enter the world of yesterday, tomorrow, and fantasy”. As I continue to stroll through the passage on the way to Main Street, there are posters of “upcoming attractions” that line the walls on both sides. I then step into Main Street U.S.A. and begin to hear the Victorian style orchestra playing over the speakers. I notice some Disney pals in Town Square greeting guests as if they were old friends. Then I begin to travel further down the street, and the smell of the caramel apples, chocolate chip cookies, and other sweets walk out of the open doors of the bakery and into the street. At the end of this turn of the century town, sits the one hundred eightyninefoottall, Cinderella Castle. This moment is a pivotal moment in any Disney vacation, because the castle is well known to millions. I get
The second I stepped foot onto the amusement park’s property, I could feel the magic swirling all around me. As I walked through the crowds of people young and old wearing Disney apparel and Mickey Mouse ears, everything seemed so enchanting: the cheerful music, the twinkly lights on all of the buildings, and the stores that could have been from my favorite Disney movies. Walking along the streets, I took pictures of everything around me because I did not want to forget a single detail; I took pictures of the vibrant yellow, red, and pink flowers that lined the streets, the buildings with intricate details and designs, and the massive roller coasters that glided so swiftly on their tracks. The air was filled with heavenly scents of sweet churros, and I had to get one; it was delectable. Everything at Disneyland seemed perfect and like it was out of a movie. Even as I was about to leave, I got drawn back in; spectacular, bright, colorful fireworks started bursting right over my head, and I could not bring myself to go. My first visit to Disneyland was truly enchanting and magical. At the time I thought no other vacation could