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Cultural effects of mtv
Cultural effects of mtv
Cultural effects of mtv
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Introduction
Having a significant market share in the world in music television channel, MTV networks took the challenge of introducing their services to the Arab countries. This was measured as one of the principal challenges they ever faced due to the assumed classic and conservative culture in Middle East countries. The greatest fear the network had was product acceptance failure considering cultural and religious traditions. As a strategy to overcome this challenge and get through in the Arab countries market, an MTV network choose to partner with local companies such as Arab Media Group (AMG) to gain acceptance from local viewers. Their main target market was young people aged between 12 and 24 years. Compared to other countries, the company had introduced these services; Arab countries posed the greatest challenge. To remain relevant and focused on the global objective, MTV networks had to avoid full adoption to Arab conservative styles and culture (Hammond, A, 2005).
Case Questions
- Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV?
Having 22 different countries, the Arab region has diverse political, religious and ethical views that are accepted in one country but rejected in other countries. These diversities presented different reactions to what was seen as controversial content that MTV network was introducing. Different religious conviction such as Christianity, Islam, and Judaism make some television content acceptable in some countries but rejected in other countries. Religious forms the most vital aspects of Arabs’ lifestyle and is greatly considered in mak...
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... these countries and focus on proving shows that are acceptable to specific markets. It should also focus on societal issues in the shows aired to gain more popularity. The company should continue using different social media such as Facebook to increase popularity.
References
1. Arab Media & Society. (n.d.). Arab Media & Society. Retrieved from http://www.arabmediasociety.com/?article=682
2. Hammond, A. (2005). Pop culture Arab world! media, arts, and lifestyle. Santa Barbara, Calif.: ABC-CLIO.
3. MTV Middle East - LyngSat. (n.d.). MTV Middle East - LyngSat. Retrieved from http://www.lyngsat.com/tvchannels/us/MTV-Middle-East.html
4. Online Extra: MTV Presses Play in the Middle East. (2007, October 21). Bloomberg Business Week. Retrieved from http://www.businessweek.com/stories/2007-10-21/online-extra-mtv-presses-play-in-the-middle-east
...ome to us at an interesting time, before the Revolution, 40 percent of Tehran movie theaters were showing pornography. The function of this office is purification as well as promotion for the arts.” The first part notions the Western stereotype of the Orient since the same as the time when it was discovered, but now the people of the Orient realize the stereotypes and are changing the way they see themselves because of these stereotypes. It is only by correcting these assumptions, stereotypes, and misconceptions of the Orient at the heart of society today, the media can Orientalism be fixed. The Eastern people must be allowed to sympathize in movies and films to humanize them and have intimate interactions. Otherwise, the Orient will be continued to be known incorrectly as a place with people who are without reason, screaming, protesting, and in swarming mobs.
Joyce, James. “Araby.” The Norton Introduction to Literature, Shorter Eighth Edition. Eds. Jerome Beaty, Alison Booth, J. Paul Hunter, and Kelly J. Mays. New York: W.W.Norton.
In assessing the impact and effect of popular cultural forms like MTV, it is important to acknowledge the extent to which, rather than having them imposed upon us, we may instead appropriate or assimilate parts, whilst choosing to reject or ignore the rest. This, of course, has the consumer or viewer acting (or perhaps more accurately interacting) as opposed to simply passively receiving (Philo par 16).Even though critics of MTV stand strongly against the passive consumer, th...
Shaheen, J. (1985). Media Coverage of the Middle East: Perception of Foreign Policy. The Annals of the American Academy of Political and Social Science, v482, pp. 160-75.
Movies, one can argue, are one of America’s greatest pastimes. Unfortunately, after 9/11, films have become increasingly prejudiced against American Muslims. In movies Muslims are frequently portrayed negatively. According to James Emery, a professor of Anthropology, Hollywood profits off of “casting individuals associated with specific negative stereotypes”. This is due to the fact that viewers automatically link characters with their clichéd images (Emery). For Muslims, the clichéd image is of the violent fundamentalist, who carried out the terroristic attacks on 9/11. As a result, the main stereotypes involved in movies display Muslims as extremists, villains, thieves, and desert nomads. An example of a movie that has such a negative character role for Muslims in film is Disney’s cartoon Aladdin, depict...
The concept of Orientalism is one in which Edward Said, a renowned intellectual with a solid background in the field of Arab study, is particularly knowledgeable. If the concepts surrounding Orientalism are broken down into specific elemental degrees, then Said portrays the American conception of Arabic entities and their inhabitants with a plethora of stereotypes that generate a false depiction of the Arabic culture. This, of course, is only an extremely small portion of the grandiose Orientalist dilemma that is currently quite prevalent in modern day society. Yet, for this paper’s ultimate purpose, this sector will be the sole focus. As Said intimates, the lens that the Americans utilize in order to acquire information about Arabs is one that reflects perceptions falsely. This lens is skewed in order to protect and support certain interests, whether they be American or western based. Movies, particularly when generated through the Hollywood action- based genre, have an false generalization of the way in which an Arabic people are. In some respects, the Hollywood produced movie, Three Kings, is a pertinent acknowledgment of the former. In many portions of the film, the enumerated antics may cause for a feeling of disdain toward the Arab nation. Yet, compared to the majority of the typical Hollywood action-based films, Three Kings manages to break away from these abhorrent stereotypes and provide a more than average acknowledgment of the sheer complexity of the Arab people as individual, separate from Saddam Hussein. Therefore, Said’s primary proposed conception of Orientalism is challenged and the Arab is depicted as a person trying to fight Hussein.
Shaheen, Jack. “The Media’s Image of Arabs.” Writing on the River. 3rd ed. Boston: McGraw,
An extreme precaution taken by the Iranian government is banning Western music, film, television, writings, and books (Iranian’s par. 1). It is believed by the Islamic leaders that all of these forms of entertainment are a “soft war” of propaganda being used against their rule
Facts about Arabs and the Arab World. (2014). American-Arab Anti-Discrimination Committee. Retrieved April 19, 2014, from http://www.adc.org/education/facts-about-arabs-and-the-arab-world/
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The Arab world consists of twenty-two countries encompassing all of North Africa and much of the Middle East. The Arab people number over 360 million and while they share a common language, there is a surprising degree of diversity among them, whether in terms of nationality, culture, religion, economics, or politics. (McCaffrey, 3) Most inhabitants of the Ar...
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