MTV has reached a high of 12.45 million viewers on its 2011 Video Music Awards. MTV was engendered on August 1, 1981. It amalgamated television and rock-and-roll, which was very consequential to pop culture at the time. As Rob Tannenbaum and Craig Marks expounds, “Children had cartoons; adults had the evening news and most of the exhibitions that followed it. Teens are an untapped audience”(xxxviii). It commenced with tyro videos. There were 125 videos in the rotation including Duran Duran, Eurhythmics, and Boy George. MTV became much more popular when Michael Jackson relinquished three videos: Thriller, Billie Jean, and, Beat It. Now, it features shows like Teen Wolf, Teen Mom 2, Wild N’ Out, and other comedies, dramas, and authenticity TV …show more content…
In the article, MTV, Arthur Robinson expounds the history MTV, including the humble commencements to current MTV. Robinson explicates how it was culturally popular to be rebellious, which is what rock-and-roll music represented (1). This was the elevate of music videos, as no one else showed music videos on television. If rock-and-roll and television weren’t so consequential to the culture at the time, MTV’s music videos would not be as prosperous. Arthur Robinson further elaborates by verbalizing that MTV’s ratings were declining after the hype of Michael Jackson was gone. Robinson states that MTV superseded the music videos with other music-cognate programs (3). Other music-cognate programs included the program Yo! MTV Raps which showed a plethora of rap videos. Now that culture has moved away from rock-and-roll, MTV needs to stay au courant. Around this time, hip-hop and rap were the most culturally popular. In the article, MTV’s V.M.A.s Dominated Convivial Media, but Had Fewer viewers. John Koblin indites about the prosperity of MTV in convivial media. Koblin includes that 2.2 million people collectively sent 21.4 million tweets about the VMAs (1). This shows MTV keeping up with culture because they ken it’s culturally paramount for people to ken what their favorite artists were rewarded. This is why they utilize gregarious media to their advantage. Music videos are one of the many genres that MTV showed because of American
Banks, Jack. Monopoly Television: MTV's Quest to Control the Music. (Colorado: Westview, 1996), p. 34.
It would be hard for one to dispute the fact that MTV has influenced every pop culture trend since its birth in 1981. One could even say that MTV is pop culture. No other media network holds in the palm of its hand the power to control popular cultural evolution the way MTV does. What other media network has influenced and helped shape public opinion, filmmaking, newsgathering techniques, presidential politics, and world politics like MTV has? In addition to that, MTV can take credit for reconstructing the music industry (Rushkoff 126). One would be hard pressed to find a person who does not enjoy some type of music. Thus, "Music" television was built on a foundation that was virtually united by the whole world, and its popularity was inevitable. MTV chose popular music as its beating heart, instead of classical music or jazz. Young people around the country could now see their favorite music icons 24 hours a day, seven days a week. As a result, the young people of America were given a national/international platform to share their common voice, a voice that to this day wants to be heard. Since MTV has such a large hand in shaping the young minds of today, it is important that both parents and children are aware of the impact MTV has in their daily lives.
It was the first time I had ever been to a party. I had just graduated high school, and did not have nor ever did have any sort of interest in going to a party. One of my fellow classmates had invited me to her party on the night of graduation, and I decided why not? I was told growing up that I would never have contact with most of my classmates after graduation ever again, so I wanted to have one last fun moment with the graduating class of 2013. I arrived at my classmate’s house around nine, and immediately was overwhelmed by the makeshift dance floor in the backyard, the loud, unfamiliar music, and the disco lights. Growing up, I had never been introduced to rap music, so I did not enjoy it as much as my fellow classmates did. It did not take long for the party to get started. Boys and girls alike started to make their way to the makeshift dance floor, immediately dancing on one another. I was absolutely taken away as girls that I had known for four years bent over and began to press their backsides up against boys, grinding on the boys as if it were an everyday activity as degrading music blared out of the speakers, as if they were not aware of the actual lyrics of the song. I was not sure what made me feel sicker to my stomach: the way the girls moved their behinds in ways that I found impossible, which I later learned was called ‘twerking’, or the misogynistic rap music that my classmates danced to. I have not been to a party since then, and I do not think I ever will go to one again. It did not take me long to understand why my parents never let me listen to rap music before: it is this misogynistic, or a hatred towards women, type of music. Rap music clearly portrays women in several, negative ways, such as re...
Smith, S. L. (2005). From Dr. Dre to dismissed: Assessing violence, sex, and substance use on MTV. Critical
The number of American troops killed in Afghanistan and Iraq between 2001 and 2012 was 6,488. The number of American women murdered by a current or past partner during that time was 11,766 almost twice the amount of people we lost to war. However, this does not just affect women. 1 in 4 women will be victims of severe violence in their lifetime, but 1in 7 men will be, too. In this paper, I propose that popular culture contributes to the high rate of domestic abuse in the United States. I will prove this by analyzing popular music, movies, and even looking at the news in today’s culture. I will make connections with today’s culture and the high rate of domestic violence in the United States. Then I will talk about how popular culture can change
MTV single handedly created stars, who may never have gotten the chance without the advent of music video. A prime example of this is Madonna. I dare not infer Madonna is not talented, however it is her image more than her voice that sells albums. Throughout the years we have seen Madonna in all different stages. She constantly re-invents herself. From the material girl to the material mom, Madonna has perfected the use of music video and marketing. Without MTV she may never have attained the success she enjoys.
Elvis was like no other entertainer in the world. The talented man’s success and music will live on as some of the best in history. Elvis inspired a generation and overall transformed the way we see and listen to music today. John Lennon’s son, John Lennon Jr., even states, “Before Elvis, there was nothing” (Klein 291). However, without the help of The Ed Sullivan Show, Elvis’ influence would not have been able to spread across the nation. Television still has that impact in today’s society. One learns of new artists and up and coming celebrities through the world of social and mass media. Today’s generation relies on the power of mass and social media to express their opinions, thoughts and creativity. Without it, this world would be stuck in a non-innovated and non-expressive culture.
Popular Culture has changed drastically over the decades with the biggest question being whether or not popular culture is a positive or negative expression of our ideas and reflections. American Pop Culture has an extremely important role that influences the United States and around the world. There are countless topics that make up pop culture and it is nearly impossible to name all of them. Some of the topics are Television, Music, Religion, Politics, Arts, Economy, Education, Family roles and structures. Three of the cultures that I believe has changed the most and seems to cause the most controversy are television, music and religion.
When the documentary was produced, media exposure was limited to private and expensive mediums such as television, movies and radio. These outlets were plagued with marketing agendas designed to sell products under the guise of authentic music and entertainment. Formerly non-existent cultural archetypes such as the boy band, pop diva, and gothic artist were created and promoted by corporations with the intent to profit from their fame. This systematic fabrication of teenage culture was achieved through the monopolization of popular media by people and companies with money. This created a narrow and one-dimensional mainstream cultural media, limiting the prefere...
Music is one of the most powerful and influential language which to many people in
The Effects of Popular Culture on Society Popular Culture is music, dance, theatre, film,T.V., poetry and Art which is enjoyed by a wide group of people. Some people would argue that popular culture in the 1960's cause harm. Other people however argued that other factors brought harm and change to society. Some people would argue that music would cause harm because of the lyrics in pop songs. Lyrics like 'Lets spend the night together' by The Rolling Stones, influenced young people to have casual sex.
Popular culture embodies the beliefs, ideas, perspectives, attitudes, and images of various cultures. Popular culture is heavily influenced by mass media, key celebrity figures, movies and related entertainment, as well as sports and news. However, in the past decade, the Internet and social media has come to be a significant influence on pop culture.
In today’s day and age we live in a society obsessed with celebrity culture. This however, is not a new addiction; our society’s fascination with celebrity culture has been around for decades. Through the years, we’ve seen fandom come in various forms, shapes and sizes. From the groupies of the 60s, to the more recent digital-followers, one thing common among all fans is the pedestal on which they’ve put their favorite celebrity. Some people would argue that fans are not only the most important part of a celebrity’s life, but fans are quintessential in their success. Fans admire them, follow their every move: physical or electronic, and purchase anything and everything that might bring them in looking/feeling more like their desired celebrity. Many experts even believe that fan and fan-clubs often resemble religions. One can easily note the similarities between fans and a religious cult; from worshipping to organizing conventions and event recruiting new followers. To some it might even sound like a disorder, and Dr. Lynn McCutcheon after her intense research, was the first one to coin the term: (CWS) Celebrity Worship Syndrome. According to Psychology Today, CWS can be described as a mental-disorder where an individual becomes completely obsessed with the details of the personal life of a celebrity (Griffiths). A celebrity, as defined by Mark Griffiths, can be any person who is present in the ‘public eye’, including Politicians, authors, and journalists, but according to Dr. McCutcheon research they are more likely to be someone from the world of television, film and/or pop music. Continuing on Justin Bieber’s ad campaign, this paper examines the peculiar relationship between consumers and God-like celebrity figures. It showcase...
Pop culture is a reflection of social change, not a cause of social change” (John Podhoretz). It encompasses the advertisements we see on T.V, the clothes we wear, the music we listen to, and it’s the reason Leonardo DiCaprio has not won an Oscar yet. It defines and dictates the desires and fears of the mainstream members of society and it is so ingrained into our lives that it has become as natural as breathing. Moreover, adults never even bat an eyelash at all the pop culture and advertising that surrounds them since it has become just another part of everyday life. Pop culture is still somewhat seen as entertainment enjoyed by the lower class members of society but pop culture standards change over time.
Popular culture has given people the opportunity for people to have a chance to shine, and many have had their lives changed. For example, when American Idol had launched in 2002, the winner, Kelly Clarkson, had her chance to shine for the entire time she was competing and eventually won the competition. Her success provided her with the ability perform not only nationwide, but also worldwide. But how exactly does popular culture enable Filipino Americans to have a chance at success? In order to answer that question, one must look for the means which drive them to popular culture. Although Filipino Americans were involved in the community, nevertheless they chose to get involved in popular culture, which gives them success. Through popular