Media And Entertainment Essay

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Entertainment effectively attracts a large number of audiences’ attentions, as well as brings more opportunity to earn money. Entertainment uses audiences to create huge economic benefit for media industry by three ways.

The first way is media directly get profits by audiences consumption. Media industry uses entertainment that contains some sentimental contents can always invoke similar experiences or emotions with audiences, and then attracts a large number of audiences to engage with different these media products, thus get profits from them. Here, the engagement not only means audiences consumes media culture products, such as film, tv shows or popular music, it may extend beyond the product and outreaches into a broader realm of experiences, then spent more …show more content…

Media uses entertainment to attract more attentions of audiences, while gains more attentions of advertisers as well, thus gain more opportunities to earn more money. Media treats audience’s attention as a kind of commodity, sell to advertisers. This approach has been the most important way popular media industry seek colossal …show more content…

With the popularization of UGC (user generated contents), some section on the traditional news pages is completely contributed by users instead of professional journalists. Recent years, more and more mainstream news websites become participatory journalism websites due to it integrates UGC with its original platform. User-generated content becomes one of the most prominent characters to distinguish the online version news and printed news. User-generated contents also brings business benefits to some news websites, such as the online news agency British Scoopt sells user-generated contents (photos and video) to professional news media and shares in the revenue these sales

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