Literature Review Outline
Julie Famular
GrC 460
1/17/14
Introduction:
Larson & Watson (2011) define social media as “the set of connectivity-enabled applications that facilitate interaction and the co-creation, exchange, and publication of information among firms and their networked communities of customers.” The use of social media has been on the rise for many years. Social media has shifted web towards “user-driven technologies such as blogs, social networks and video-sharing platforms” (Smith, 2009, p.1). Different social media platforms include Facebook, MySpace, YouTube, Twitter, Instagram, and more. The shift to social media means that user generated content more often than not dominates what is on the web (Smith, 2009, p. 1). It also means that web content will be driven by the consumer.
The increasing trend in social media usage does not seem to be going away. Tom Smith ran a study from 2006 to 2008 in which he measured the usage of mainstream social platforms across the world. The study included 17,000 active web users. His studies showed that in two years, 23% more active web users read blogs, 17% more wrote blogs, and 51% more watched video clips (Smith, 2009, p. 1). In the past there has also been some speculation that only the younger generations use social media. However, according to the 2013 survey from the Pew Research Center’s Internet Project, 73% of adults in the United States who use the internet also use a social networking site (Print in the mix, 2013). In the U.S., online adults using social media sites has increased 4% from 2012 to 2013.
Although there are currently many different social networking platforms, Facebook still remains the most popular platform (Duggan & Smith, 2013, p. 1). Pinterest,...
... middle of paper ...
...es of Average Time on Site, Page Views, and Goal or Ecommerce conversions. This will help a company understand how their social spend is impacting your bottom line” (Vazquez Levi, 2013). Without measuring metrics, it is impossible to align strategy with success.
Conclusion
Prospective students, current students, and alumni all prefer different social media platforms, and use social media in different ways. Having several different audiences for the Graphic Communication Department’s social media efforts means research needs to be done on each audience. Only then will they properly be able to utilize social media to its best capabilities. The department must also carefully align their social media strategy with their current marketing plan. Measuring social media activity will be the last step in ensuring the department’s social media strategy is a success!
Social media is a crucial part of individual’s lives and shows no signs of dissipating. We are constantly checking our phones for the latest information and even if an individual chooses not to be active on social media, someone else is most likely incorporating them in tagged photos. Research by Smith 2015, shows that over 64% of Americans own a smartphone with shows the potential for the formation and management of impressions online to increase. Facebook, which is one of the most commonly used social networking sites (SNS), many individuals are skeptical of the individuals that do not have a Facebook account. The social networking site has been on the rise, which leads to the opportunity to explore what content people are choosing to share
Today’s generation in America is widely affected by social media, but the real question that millions want the answer to is what is the real impact? “76% of American adults online use social networking sites such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, as of July 2015, up from 26% in 2008. On social media sites like these, users may develop biographical profiles, communicate with friends and strangers, do research, and share thoughts, photos, music, links, and more. ” Social media has been the cause of countless problems, but also the solution to numerous issues which is why it is so hard to decide if it is more helpful than it is a burden or vise versa.
Young adults today are becoming more and more inclined to focus their attention on social media.
“The internet has 3.17 billion users. 2.3 billion of those people are users of social media. Every person has about 5.54 social media accounts, including Facebook, Instagram, Twitter , etc. Facebook and Whatsapp handle about 60 billion messages per day” (Smith). These are just a few statistics on how many people use social media and how often they use it. I myself am an active user of social media. I have Twitter and Facebook, Instagram and other accounts even. Social media can be used for good and bad purposes, just like everything. Social media can help things like communication with distant relatives and friends, games and pastimes, having a place for all of your memories and photos, and advertisements for things a user might be interested in. Social media can also have big effects on things like businesses, education, and your everyday life. “In 1995, newsweek published the now infamous article titled, “The Internet, Blah!”
Social media is mainly used by adolescents or young adults that grew up to be
With social media on the rise people of all ages are gravitating to these sites. This has been the one aspect of life both digital immigrants and natives have been able to relate to. Social media has become huge not only amongst the younger population but as well as the growing elderly population. Statistics show that nearly 60 percent of adults ages 65 and up use the internet on a day to day basis. 71 percent of these individuals go online every day and about 82 percent go online at weekly.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
Olenski, Steve “Social Media Usage Up 800% for U.S. Online Adults In Just 8 Years” Forbes.com Inc. 6 September 2013. Web. 6 February 2014
“Social media, a web-based and mobile technology, has turned communication into a social dialogue, and dominates the younger generation and their culture. As of 2010, Generation Y now outnumbers Baby Boomers, and 96% of Gen Y has joined a social network” (Qualman 1). Social media now accounts for the number one use of the Internet, and this percentage is rising bigger every day (Qualman). As a consequence, people are becoming more reliant on social media, which has a led to a number of advantageous as well as unfavorable effects. The world is more connected today than it has ever been in the past, and this is all because of growth in technology. What has yet to be determined though
Social Media is defined by Merriam-Webster as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)” (Merriam-Webster). For many Americans, social media is a method of social interaction that is used often on a daily basis. It has been determined that one in five people use social media at least once a day and that 19% of Americans between the ages of 15 and 54 are on sites like Facebook and Twitter(). It’s no longer commonplace to send handwritten letters or birthday cards, now writing on a wall, sending a tweet or snapping a picture is accepted.
Social Media has become a very essential tool in the society; in addition, it has a huge impact on communication and learning process. Social media is defined as websites and applications used for social networking. “As of September 2013, seventy-one percent of online adult use Facebook, eighteen percent use Twitter and seventeen percent use Instagram, twenty-two percent use PInterest, and another twenty-two percent use LinkedIn. (PewReasearch, 2013). In addition, "Between February 2005 and August 2006, the use of social networking sites among young adult internet user ages eighteen and twenty-nine jumped from nine percent to forty-nine percent. The usage of social media had grown drastically.” On social media sites like these, users may develop biographical profiles, communicate with friends and strangers, do research, and share thoughts, photos, music, links, and more” (Socialnetworking.procon,2012). Social media has impacted everyone in several different ways. In this present time, majority of college student use Facebook, Twitter and Instagram. Social media has a bold impact college student's grades, social interactions, and the teaching and learning process.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Social Media has evolved magnificently since the first email sent in 1971. Social media is any form of website or application which enables us to share content with one another with a simple sharing tool. Social media has become an addiction for most, if you were to ask the average student if they were connected to a social networking site, about 73 percent would reply with a yes. In addition, about 63 percent of people log on to a social media site daily and on average 40 percent log on multiple times a day. Everyone has their own reasons for the use of social media, which could include shopping, research, or other personal reasons like venting and status updates.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.