Listerine Advertisement Analysis

Has your breath ever smelled so bad you're ashamed of even talking and have to cover your mouth? Listerine is an antiseptic mouthwash that has been around since 1879. It was made by Dr Joseph Lawrence & Jordan Wheat Lambert and is used to prevent and reduce plaque and kill bacteria between teeth while leaving your breath fresh. The advertisement for "Listerine" is highly effective because through the influence of logos the ad provides a positive and helpful impact on woman and men hygiene.
The advertisment provides a vivid picture including a drawing of a sundae filled with food like french fries, ice cream, orange juice, lemon, and some candy. You can notice from a first look that there is so much going on and might leave the reader confused

on what is going on if you know nothing about the product. On the other hand, if you do know or have heard of the product you know automatically have an idea of what the advertisement is trying to say or what the message is. It also contains phosphorescent and obscure colors and has the background of the ad white so when you're looking at it, the milkshake is the one thing on there that is striking up at you. The message was straightfoward,"What will your mouth go through today?" and the message helps the reader think about what the product is, the message and the ad. On the left bottom corner they give you a picture of the product of how it looks like, shape, and size.
At first when looking at the ad I didn't understand the reason behind the message, but later got an idea of what it could mean. I thought the idea of putting a variety of food in a milkshake was very creative and it certainly had my attention when first looking at it. Listerine did a great job in my opinion by putting there message out there because when I look at the ad I think it must be really good considering if with one mouthwash you can take away all those foods that have been with you all day. It makes you want to know more about the product and what else it does, if it works really well, how much it is and so on.