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How social media can benefit your business
Impacts of social media on business
Impacts of social media on business
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The Internet is progressively developing and becoming an indispensable part of human life. People are likely to access information and news through the Internet, especially social media, more than traditional media like T.V, newspapers, magazines, or radio. Therefore, many business organizations take advantage of this trend to reach their customers more effectively and conduct their domestically and internationally commercial activities more easily. With the global and collaborative characteristics, social media technologies not only can help maintain relationships with customers and communication between internal employees, but also can support the product innovation and decision-making. This paper will analyze in detail the benefits social …show more content…
The most concern of business organizations about using social media is the information overload. The volume of information on the Internet is growing exponentially and certainly, it will be hard for companies to control all the information related to their business (Wilson & Abel, 2002, p. 93). There is no way for companies to catalog and filter the wealth of information or to prevent consumers from misleading information. For instance, the common word-of-mouth marketing strategy, as said above, might be double edge sword because consumers might be negatively influenced by subjective experiences from dissatisfied consumers. Especially when the information is delivered quickly, it will seriously affect product performance and branding. Another struggle of using social media is that business organizations have to control and monitor their brands internationally. It means when the businesses expand into other countries, franchisors need to properly monitor their pages and protect their username rights on social media sites, assign franchises their own social pages within the corporate site as well as to prevent the trademark or trade-name infringement through the franchise agreement. (Ekberg, Härting, Hero, Lindsey, & Polsky, 2011, p. 24). With the explosion and development of social networking usage today, however, monitoring is not only time consuming and costly but also difficult when having to keep up with which site to
A way young people evaluate their self-worth is through social media. Today, one has sites such as Twitter, Facebook, and Instagram available to them from a very young age. While some say it is a normal due to the technology driven world we live in, access to these media sources greatly impacts developing minds. One comes to believe that it is not personality that matters, but the number of followers and online friends that one can build up. After being on Instagram for over four years, I have a following of about 500 people. When I get over eighty “likes” on a photo I am shocked. Although my numbers are miniscule compared to the 300 plus “likes” my roommate usually receives, my surprise comes mainly from the fact that I could not name eighty
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
Social media has been very popular due to different social networking sites, blog sites and video sites including podcasts. Social media sites run by a particular group or person cannot avoid to be biased though and we all know this. There are some who pays a particular domain or site to say or do their bidding and that is normal part of the social media. With the use of social media, we can gather a lot of information as well considering that this information comes from different group of people based on their backgrounds and point of view as well as their cultural differences.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Nowadays, it is not only common to have social media accounts such as Twitter, Facebook, and Instagram, but expected. Many people know the numerous benefits of signing-up for these accounts: keeping in touch with friends, being able to organize information and photographs, keeping track of dates or news, and many more. However, new research suggests that the use of these social media networks, specifically Twitter, can cause great unhappiness in relationships (“Twitter use…”). It appears that the social media page can act as a third member of the relationship. The use of these networks can take up so much time of one or both of the partners, that it is like having another person in the relationship. Unfortunately, this loss of time as well as the other negative affects social media has on relationships, can lead to communication issues and arguments.
Social networking has increasingly had a huge impact on society. Technology has opened the door to a vast amount of information and to the ability to relay that information to practically anybody at anytime and anywhere. People are constantly checking their email, updating their status on Facebook, sending tweets on Twitter, instant messaging, and texting. The debate of whether the use of social networking is a negative or positive aspect is a continuous one. In the case of Steven Pinker, his essay “Mind over Mass Media” argues that media technologies have a positive effect on mental development. In contrast, Sherry Turkle’s essay “Connectivity and Its Discontents” asserts that technology has a negative effect on interpersonal relationships. Although Pinker makes many excellent points on how technology is improving intelligence and Turkle provides exceptional ideas of how technology is damaging to relationships, neither Pinker nor Turkle provides the best answer to this question due to their lack of credibility and inclusion of logical fallacies. Instead, we should, while aware of the risks and dangers of social networking, use the Internet to its full potential.
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Growing up in this generation, I have an understanding of what it is like to be raised in a digital world. As social media was introduced in the early 2000s, it became a simple and efficient way of connecting people all across the globe in lightning speed. Social media became a revolutionary outlet for people to express their thoughts and feelings. Sharing our moments and everyday experience with people came to be very easy to learn and quite addicting. Growing communities such Facebook, Twitter, and Instagram, made it possible for one to form an identity online. In her essay, “The Way We Live Now: I Tweet, Therefore I Am”, Peggy Orenstein, an author of several best-selling books, discussed the ways in which posting content about ourselves
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of
Social media is a controversy topic in today’s society. Some people think that social media destroys human interaction and real life human relationships. While others think that social media is a bless to humanity. Social media makes human interaction much more convenient and much faster than real life human interaction, it makes globalization a reality, it gives a chance for introverted people to express themselves, and it also benefit develop international relationships whether its business or social.