Legal and Ethical Anlaysis of the Ford Pinto

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“Legal and Ethical Analysis of the Ford Pinto” For mankind communication has been a very important issue and with that transportation has also rose to prominence. Not so long ago we were aided by a new invention due to the innovation of a few workaholics and the automobile industry. Along with the Japanese rivals Ford is one of leading companies in the world and run by a family, which controls the major shares in the company. But the company’s fate and history has not been free of controversy and this case mainly deals with one of those. Late part of 60s and early part of 70s was a period in which the American industry was facing stiff competition from the Japanese companies and in order to counter that they needed to come up with compact and cheaper cars. With General Motors as the market leader Ford was the second best and was concentrating on areas let off by GM. Since there were only four major players the market was somewhat oligopolistic in nature. Ford’s model of Pinto was a smash hit in terms of price and mileage for customers and till then there was not much of a regulation because even governments did not want to temper much with a 100 billion dollar plus industry. But soon after National Highway Traffic Safety Administration (NHTSA) and Environment Protection Agency (EPA) began to play their parts. Section 301 required cars to be made in such a safe manner that in case of a crash from the rear the leakage should be minimum. Although Ford had conducted enough of research but the design flaw in Pinto was that the fuel tank was near rear axle and the bladder pipe could cause leakages way beyond what was sanctioned. Plus they were also affected by external hot or cold temperatures. Calling the cars rolling on the road ... ... middle of paper ... ...moves on their own they would have earned more clients rather than lose them to competitors over fear of life. It should have been approached more coaxingly and convincingly but they illustrated that for them harvesting the cash cow was more important than safeguarding it and they lost out in the end ultimately because of a minor blunder. Ethically this is a clear open and shut case. The guilty party was the company and for their neglect they did pay. Not too dearly in terms of repair costs but they did tarnish the image and did lose out the position that they were sitting on and have not recovered since from that dilemma. Right thing to do would have been to do the repair work before the news broke through a magazine. But letting it all going to the end showed a weak character on the part of the management and in turn they lost more than just a running brand line.

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