Ford Pinto Ethical Ethics

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When we consider the case of the Ford Pinto, and its relative controversy, through the varied scope of ethical viewpoints, the results might surprise us. From a personal standpoint, as a consumer, the idea of selling a vehicle to the masses with such a potentially devastating flaw is completely unethical. When we consider the case from other directions and other ethical viewpoints, however, it makes it clear that often ethics are a matter of perspective and philosophy. It’s also clear that there are cases where more information will muddy the waters, rather than clear them. Examining the case with the Utilitarian mindset, we consider the overall positivity of the action vs the positivity of the alternative. In this case, what is the measure …show more content…

The estimated risk to consumers, along with the potential financial cost of loss of life is deemed lower than the financial burden of making the modification to the cars in question. If Ford were to add the extra part to the Pinto, there would have been an added cost in production, which would then have been passed on to the consumers by way of the purchase price for the vehicle; nevertheless, the risk would have been greatly diminished or eliminated. Using this approach, Ford did the right thing. The company was happy because they saved money on production, consumers could purchase what they considered to be a quality vehicle at a reasonable price. This course of action led to a greater yield of happiness than the alternative. Adding the extra part would have resulted in …show more content…

The quality, the happiness, the good thing that you can give the consumer is the end, your sense of duty to do these things is the means. Looking at things from this perspective, Fords actions were unethical. The Kantian idea causes me believe that Ford should have put the potentially life-saving part into the Pinto, not because they have a moral obligation to produce safe vehicles, or because they want praise for looking out for the safety and well-being of their consumers, but because it’s the right thing to do. Clearly, Ford didn’t do that. Based on the case study and the information presented, they allowed financial data and projections to dictate the decision, whether morally right or

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