Lanyards

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Smart business owners are always on the look-out for marketing trends. Custom lanyards are becoming a popular tool for business promotion for a number of reasons. Lanyards tend to be economical to produce, useful, and eye catching. If you want to adopt custom lanyards as part of your marketing strategy, here are a few simple steps to guide you.

1. Design the lanyard

Before you can begin promoting your company with custom lanyards, you have to come up with a great design. Designing lanyards is fairly easy, but you will still need to consider a couple of different factors to make sure you get the right product. Here are some things to consider:

Purpose: What will the lanyards be used for? If you plan to give them to employees to hold things like ID badges, keys, or flash drives, you may …show more content…

Lanyards come in different materials and have neck straps in varying widths. Some lanyards are designed as a necklace and have a single fixture where you can attach things like badges or medals. Others are open ended and designed to hold things like sunglasses, like this Neoprene Sport Eyewear Retainer.

Custom message: The message you want to include on your custom lanyards will influence the design. If your design is a simple word or symbol, a narrower lanyard may be sufficient to show off your design. If you want to make your message more visible or include more complex images, a wider lanyard, such as the 1" Polyester Dye Sublimated Lanyard with Metal Crimp and Metal Split Ring. Don’t forget to consider the color of both your message and the background. Choose something that pops!

Attachments: Custom lanyards are great marketing tools on their own, but you can really step it up by adding fun or useful attachments. A Plastic Identification Badge - 2 1/8"x3 3/8" is perfect for identifying employees at work or at events. You can also choose from a variety of other things like medals, lip balm, or ink

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