KEZO DE MONGBAN HAWAIIAN DELIGHT

760 Words2 Pages

Introduction
Background of the Study
Hawaii’s fruit cake or popularly known as “happy cake” is Hawaii's most famous and delicious cake which was originally made of pineapple, roasted macadamia nuts and fresh coconut. It was founded by Dick Rodby in 1967 and first served at the legendary restaurant at Kemo’o Farm in Wahiawa. As the days passed, Hawaiian cake became popular all over the country and orders have been their regular guest, until later throughout United States people begun to order this delightful fruit cake from Kemo’o Farm which adds to its popularity that led to the business’ success (happycake, 2012).
In addition, few years later Dick Rodby sold the company to Owen O’Callaghan which the latter join the organization that make the business developed and amend in a new direction with a new name which is “Happy Cake”. In the later years, Hawaii’s fruit cake’s style and ingredients was repeatedly innovated by a lot of bakers of Hawaii, as well as to the other countries that result to the different styles and additional ingredients the Hawaiian cake now offer. Hawaiian cakes have been used as wedding cakes in Hawaii and it has been developed into a lot of flavors (Hill, 2011).
The Hawaiian cake that the group is planning to innovate was one of the evolved Hawaiian cakes. In which we make evaporated milk as alternative of coconut to make it creamier, and macadamia nuts to banana fruit or mango fruit to add its fruity sweetness came from natural fruits topped with cheese that collided the sweet and salty flavor, sprinkle with a very healthy and nutritious moringa leaves into one delicious and delightful cake.

Name of the Business
The name of the business is SwiTooT. This name was decided and created by the proponents of...

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...hen it comes to willingness to spend, 42 or 84% of them said that they are willing to spend for the product if the price will range from P15.00 to P20.00 per piece and the rest which is the 8 or 16% said that they are willing to spend P21.00 to P25.00 per piece.

Items Frequency Percentage
Yes No Yes No
1. Do you like cakes? 50 100
2. Are you familiar with Hawaiian (Pineapple) cake? 15 35 30 70
3. Would you like to try Hawaiian cake? 39 11 78 22
4. Would you like to try our Kezo de MongBan Hawaiian cake? 50 100
5. What flavors would you prefer to try?
a. Moringa Mango Hawaiian cake 23 46
b. Moringa Banana Hawaiian cake 15 30
c. Moringa Hawaiian cake 12 24
6. How much are you willing to spend for the product?
a. 15 – 20 per slice 42 84
b. 21- 25 per slice 8 16
c. 25- 30 per slice

Table 2. Poll conducted on the Proposed Product

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