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Should employers use social media in the hiring process
Case study about the impact of social media in the hiring process
Impact of social media on hiring
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Job seekers use social networks for a wide range of reasons, the main one is to share the information, looking at job opportunities and of course responding to friends. According to the generation Y (born after 1990) and generation X (1980-1990) statistic of social media usage, the great number of "youngster" are more attracted to Facebook and Twitter platforms, whereas for "older" generation LinkedIn network is more preferable choice. This observation underlines the idea of social media being less of recruitment usage and more of socializing between ages 24 and younger, since LinkedIn had specifically been created for networking and connecting individuals inside and outside their industries, whereas Facebook and Twitter are more lifestyles and interests based networks. Nether less, these platforms are still very much used for recruitment and job finding.
Although the social media recruitment is time and money saving it has its own negative impact. For instance, according to smallbusiness.chron.com social media recruitment has number of weaknesses, such as
High Volume of Responses ✔
Because anybody in the world with Internet access could potentially see your job posting, you may be inundated with responses, many of them from unqualified candidates. You will have to take time that you may not really have to wade through each application. To avoid unwanted applications, you will need to be careful as to how you word your job posting and be as specific as possible about the job duties and the qualifications you are seeking.
Logistical Problems ✔
What if the best-qualified candidates for your opening live halfway around the world? If that is the case, you will have to consider conducting screening interviews by telephone or email,...
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...er range of members and can attract more attention towards the company.
The main advantage of using social media is the popularity and recognition among young but not only, potential candidates, and the ease and casualness with which these social media platforms can be modified and controlled using mobile applications and portable technology. All of these give both parties the comfortable and fast control of their data, as well as the reliable sources and safe and verified data.
As the technology and information gathering among all of us grow and develop, the social media and how people use it will be at it its rise, no matter what feedback and experience show, the social network is the one of the most widespread instrument in 21st century, and as long as it stays this way the employers and job seekers will continue to practice it and stay up to date.
In the current time, it seems like one cannot go a day without using at least one social media website. This might be especially true among groups of teenagers and young adults. Social media became a vital part of daily life that feeds people with several types of information constantly. Political news is a type of information that can reach the people through the means of social media. Since presidents are constantly seeking new strategies to increase their communication with the public in order to spread their political message, they utilize the different social media websites. Hence, social media became a platform to spread political message. It is not surprising that now the majority of political officials and candidates have social media accounts more than ever before, such as a Twitter account.
“Social media, a web-based and mobile technology, has turned communication into a social dialogue, and dominates the younger generation and their culture. As of 2010, Generation Y now outnumbers Baby Boomers, and 96% of Gen Y has joined a social network” (Qualman 1). Social media now accounts for the number one use of the Internet, and this percentage is rising bigger every day (Qualman). As a consequence, people are becoming more reliant on social media, which has a led to a number of advantageous as well as unfavorable effects. The world is more connected today than it has ever been in the past, and this is all because of growth in technology. What has yet to be determined though
Social networks are increasing dramatically every year. Employers are turning to social networks because it is a tool to screen job applicant’s profiles. According to a survey conducted by jobvite.com (2013), 94 % of employers use social media profiles to recruit job applicants. This trend assists the applicants and recruiters. Job applicants should be judged by their social network profiles because social media give positive image about the candidate, prove the information in the resume, and help to identify if the person fits the culture of the company or not.
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
The way future candidates view social media has evolved drastically over the past ten years as technology has evolved. From websites like LinkedIn to Twitter, each website provides a unique opportunity for employers to view a future candidate. According to Media Bistro/Infographic, “92%of companies” use social media as an initial step to recruit future candidates. Another statistic Media Bistro/Infographic provides is that 73% of employees hire using social media and 20% of employers say it takes less time to hire via social media. What do these small statistics mean? Majority of the time if recruiters use social media, it is like an extra step to background checks and screenings before the interviews. Social Media allows for employers to have additional information of their prospective candidate before hiring. These statistics show that employers look at a person’s profile based on the information that is public or accessible; yet the employer uses that decision to hire the future candidate. Based on what a person post, there are heavy consequenc...
Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not ove...
The ease at which employers can access potential employees has its benefits and consequences. The benefits being an increased presences and reach to acquire valuable human resources. The consequence being the benefit itself; with this reach human resource departments may be spending money needlessly on online postings where their ideal hire is not looking. This is especially true in industry specific sectors like mining or executive positions at large corporations where potential candidates may not be looking for a job on Monster or Indeed. Also a flood of potential candidates is not helpful either because the time spent to sort through these candidates may prove to be
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media including Facebook, Twitter, Instagram, Youtube, Flicker, internet websites, and blogs are becoming mainstream attracting a younger more technology savvy voter. Many candidates in the last elections learned to use these mediums so not to overlook tech savvy voters and learned how to use these to their advantage. Candidates took to the internet to raise awareness, state views, and even successfully raised donations. Social media was able to provide instant feedback on the standing of a candidate often days or weeks sooner than a more traditional poll.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
“Recruiting and Marketing are Top Benefits of Social Media.” HR Focus 87.1 (2010): 1: S1. ProQuest Research Library. Web. 24 Apr. 2014.
Recruitment refers to those activities that an organization tries to attract people for applying a job in the organization. From these activities, chances will be given for people to apply jobs from there organization. An effective recruitment should have a right person in the right place at the right time; the main way to attract applicants can be listed as follows, walk-ins, employee referrals, advertising, websites, professional associations, educational associations, professional agencies, E-recruitment and world-of-mouth. Applicants can get some recruit informations form different ways; employees will provide a job description for those who are interested.