Jamba Juice Essay

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Jamba Juice is not just about smoothies; it’s a leading health brand. Kirk Perron founded Jamba Juice in 1990 under the name ‘Juice Club’ the store changed its name to ‘Jamba Juice’ on 1995. Jamba juice is based in San Francisco and it has more than 350 company and licensed stores spread throughout the world. The company started as offering smoothies only and over the next two to five years, Jamba Juice added food offerings to its menu.
Jamba Juice will be introduced new to the Lebanese market where it offers fruit refreshers, energy bowls, juices, smoothies, in-season drinks, tasty bites, kids menu, light smoothies, boosts, and different kinds of hot tea.

Jamba Juice is mainly targeting teenagers and adults from the ages of 16 to 33. Jamba Juice will open its first two branches in Hamra and Hazmieh because that’s where its target audience is mainly located. Jamba Juice’s main focus is to enhance the sustainability of its business model and to make the company a healthy, active lifestyle brand that provides customers with a variety of healthy beverages and food. …show more content…

However after studying all parts of the project and analyzing questionnaires and surveys from people from the selected ages we evaluated that the growth of Jamba Juice will be high in the near future. Jamba juice is providing high quality products. Therefore, our prices are partially high and our target market is specific. Jamba Juice will help Lebanese people to solve their health and body problems. We also conducted the SWOT analysis to examine the strengths, weaknesses, opportunities, and threats of the project in our environment and in the Lebanese market taking into consideration how to prevent and eliminate our weaknesses and how to deal with our threats, and to take advantage of our strengths and opportunities in the most sufficient and effective way

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