J & Y Co.: Boltz ENERGY Cornflakes

1290 Words3 Pages

4. Distribution For J&Y Co.’s brand new product, Boltz ENERGY Cornflakes, J&Y Co. are using indirect distribution. Indirect distribution is defined as a distribution channel with the presence of middlemen or intermediaries (Essex). In this case, J&Y Co. is distributing the Boltz ENERGY Cornflakes through Tesco, Aeon Big and Aeon Jusco. Moreover, the meaning of intensive distribution is a saturated way of spreading the goods into the market (Smriti). In other words, the goods which used this method to distribute will be able to obtain easily at anywhere and anytime. J&Y Co. will make sure that all hypermarkets chosen will not have any shortage issues with the product. J&Y Co. had picked three location to sell the product, which are the following …show more content…

Furthermore, J&Y Co. will be distributing intensively in Aeon Big. This is because Aeon Big always have special deals in house and located close to residential areas. Even though Aeon Big has only a total of 27 outlets nationwide, it’s credibility on good quality and value of products and services has attracted many consumers to purchase from them. This will be the potential way to introduce J&Y Co.’s new product, Boltz ENERGY Cornflakes to the consumers. Figure 4.3 shows Aeon Jusco outlet in Malaysia. The reason J&Y Co. chose Aeon Jusco is because of its potential locations nationwide. All the Aeon Jusco outlets are easily access to and located at crowded residential areas. Aeon Jusco is very well known among the upper middle class consumers. J&Y Co. would like to expose Boltz ENERGY Cornflakes to different classes of consumers in order to widen the range of target market and target audience. Thus, J&Y Co. is able to build up a strong customer base in the market in order to compete with other rival …show more content…

has created an attractive brand logo, slogan and suitable packaging for Boltz ENERGY Cornflakes. With these features, it is easier for the new product to be attracted by the target market. Moreover, J&Y Co. has carried out the target market and target audience analysis based on the demographic segmentation nationwide. In addition, J&Y Co. has set the net weight and pricing based on a comparison analysis on the potential competitors such as Nestlé and Special K. In order to compete with them, J&Y Co. has set a relatively lower price compared to the two competitors and more weight in the product. Furthermore, J&Y Co. has carried out indirect distribution and intensive distribution for Boltz ENERGY Cornflakes. J&Y Co. will be distributing the Boltz ENERGY Cornflakes through three chosen hypermarkets nationwide. Besides, J&Y Co. will apply intensive distribution on the product. This because J&Y Co. hopes that all potential consumers are able to purchase the Boltz ENERGY Cornflakes anytime. Lastly, J&Y Co. created a few interesting and attractive promotion elements and selected a few media. These elements will be able to draw the attentions and create awareness among the potential market and audience of Boltz ENERGY

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