PICKLED QUAIL EGGS

882 Words2 Pages

INTRODUCTION
Background of the study
They are a great food to eat, both for those who are trying to lose weight and for those who simply want to increase their overall health. Even if you are looking for a dietary supplement to enrich your diet, you should definitely consider quail eggs as a source of vital nutrients. Fertile quail eggs have a good deal of the “good cholesterol”, and contain none of the “bad cholesterol” that leads to heart attacks. This makes them perfect for even senior citizens to eat.
According to jhejirlkamba(2012) quail eggs are considered to be one of the best known natural treatment products. Chinese medical practitioners have been using quail eggs as a treatment for hundreds of years with brilliant results. As quail eggs are slowly becoming an easy to get product on the market more and more people are beginning to show interest in their use as an active natural medicine instead of the chemical products with so many side effects.
You may be surprised at how many amazing benefits can come from the simplest foods, and quail eggs is one of nature’s big surprises. Quail eggs are valuable little things that have a number of amazing health benefits, and you may be surprised at how valuable the little eggs can be at keeping you healthy and free of disease and illness.

Sinyo Bangla (2013) says that the quail eggs are full of vitamins and minerals. Even with their small size, their nutritional value is three to four times greater than the chicken’s eggs. It provides five times as much iron and potassium; and unlike chicken eggs, quail eggs have not been known to cause allergies.

Name of the product
The name of the product pickled quail eggs from the product it self because it is made originally in quail eggs w...

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...Davao City.

Market Area
The Market Coverage of the business is within the Southern Mindanao area that covers Davao City and nearby cities and municipalities.

Target Market

Women – ages 20 and above especially Mothers/Housewives
Adult – Male and Female
Based on the result of the survey, the target market of the business are women age approximately 20 and above. These women are highly concerned with organic products. They are interested in providing their children with nutritious, delicious, and healthy products.
Their highest concern is with buying foods that will lead to healthy and proper development of their children.

Promotional Strategy
With regards to promotions we will be doing a multiple plan of action. To acquire a strong position in the market, we need to give special emphasis on effective promotional activities. In order to get the maximum market

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