Institutional Isomorphism In Conley's 'You May Ask Yourself'

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The theoretical process of institutional isomorphism according to DiMaggio and Powell is essentially the idea that a business organization, no matter the origin, will eventually resemble organizations similar to others that are within the same realm due to them having similar organizational structures. An organizational structure is the hierarchy of the organization or system, and it is used to demonstrate each employee's responsibilities. Because these organizations have similar structures, they will be heavily influenced by one another in the environment in which they work in.

In "You May Ask Yourself," Conley uses the example of a bank perhaps wanting to have a new and fresh take on an organizational structure to help bring in business.

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