Influence Of Advertising In Advertising

How are teens influenced by the products & the advertising culture?

Advertising can lead to pressure for kids and teenagers based on what commercials tell them what they should and shouldn’t do. Teens need to distinguish the difference between what they truly like and want and what the marketers tell them to like. When kids reach the teenage stage, they tend to become very insecure at times. They don’t feel confident enough or don’t love themselves enough so they are searching for a personal identity. Teens want to identify by their peer group and in a certain sense, ages 12-18 are attracted by many things for examples, clothes, shoes, beauty products for girls, brand names, and many more things there are in the world. Marketers try to manipulate kids and teens by persuading them to buy products they don’t really need nor desire. Some teens tend to buy products because they are the new “in” or they want to be known as cool. Teens are also pressured by other teens or adults

around them who make fun of them or judge them because they don’t have the product that the others own. They tend to feel left out by many people around them who own a certain product that’s “in” so they try to persuade their parents on buying them that certain product they want, not so much so they can be happy or because they really want to own it, but to impress their friends at school that they have the same product also.

Teenagers spend their free time doing a variety of activities including shopping online, using social media, technology, listening to music, participating in community activities, sports and watching TV. Hispanic teens resemble the general population of teens in many aspects, such as media consumption, Internet usage, pop cult...

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...s much as clothing as male teens. Male teenagers bought three times more video games than female. company not only meets a need but also has good product design.

Color has a strong influence on visual attributes, recognition, attention and identification of objects. Product color has affected consumer product choice and brand image. It can create a positive or negative image about products. People of

different age, gender and ethnicity perceive color differently.

Men and women prefer different colors in certain product categories. Marketers should understand color choice and the response of teenage consumers for different products which has become complicated recently. Teenage consumers have developed a wide range of color associations for various products. All these reasons explain why teenagers are so attracted to products. Whether it’s to impress their friends or