The Importance of Color and Allignment in Design

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Design has an essential amount of importance to almost every visual aspect in the world. In business and advertising, the background of a company and how they advertise themselves in a design aspect is crucial to helping the company attract consumers and overall helping the company evolve. In fashion, the design behind a piece of clothing is critical in attracting consumers to buy the product. Through the use of different techniques help impact the effectiveness design has on the world today.
Notably, the most critical aspect of design to conquer is the choice of color. The color scheme in a design is what can sell the company or product to consumers. The most important step in choosing a color scheme is finding the right base color for a color scheme as it is the foundation for any color scheme. The base color represents the mood and meaning of the overall design and determines the user or consumer’s first impression of the design for the company or product (Build a Color Scheme: The Fundamentals, Cox, 2012). Once a base color is selected, a color scheme can be selected by using the color wheel. There are various color schemes to choose from such as monochromatic, complementary, triadic, tetradic, and analogous. A monochromatic color scheme is built by using different tints and shades of a single color. Monochromatic color schemes are simple to manipulate into a design as they tend to be polished. Complementary color schemes creates a powerful contrast by using two color families that are opposite of each other on the color wheel. Complementary color schemes are popular in advertising by the high contrast and visibility they provide. Triadic color schemes are based on hues that are evenly spaced along the color wheel in which the...

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Ciotti, Gregory. "The Psychology of Color in Marketing and Branding." 6 August 2013. 13 March 2014. .
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Impact of Color in Marketing. March 2006. 11 March 2014. .
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