Starbucks Logo Analysis

The time line shows the evolution of the Starbucks logo (by …) not only does its show from the 1971 to current day but it also takes a speculative view on how the logo will progress going according to its previous stages of reduction. The future stages of the logo gradually focus more on the mermaid character eventually removing it all together the tough is that as customers became more exposed to the previous logos that allowed for those stages of reduction in the future the colour alone will be enough to make the logo recognizable.

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2.2. Mehmet Gozetlik

graphic designer Mehmet Gozetlik project entitled ‘Minimalist effect in the maximalist market’ experimented with the reduction of supermarket branded products likely to be in every household

Colour, shapes, recognisability

Colour is said to be the biggest deciding factor when it comes to decision making. Studies have shown that nearly 90% of impulsive purchases can be due to colour alone (impact of colour in marketing)

Colour also plays other roles in regards to visual identity. The chosen brand colour has to be descriptive of the brand and product. for example, the frequent use of greens in gardening product automatically place the product and use, therefore green fits the brand values unlike a deep purple would.

Colour also plays a big role in brand perception. Visual identity can also be considered the personality of the brand and with colour being the most prominent component it has a heavy influence on how consumers perceive the brand and affects purchase.

Additional studies have revealed that our brains prefer recognizable brands, which makes color incredibly important when creating a brand identity. It has even been suggested in Color Research & Application that it is of paramount importance for new brands to specifically target logo colors that ensure differentiation from entrenched competitors (if the competition all uses blue, you 'll stand out by using