Indian Fashion: Myntra.com

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Is an Indian fashion online retailer which focuses on fashion and casual lifestyle products. It is founded by MUKESH BANSAL, ASHUTOSH LAWANIA and VINEET SAXENA in February 2007. Its Headquarter is in Bangalore and it is one of the top e-commerce companies in India. The regional offices are in New Delhi, Mumbai and Chennai. Myntra.com has been funded by top tier venture capital funds like Indo US, IDG and ACCEL Partners. Company began its Business to Business (B2B) segment with the personalization of gifts such as t-shirts, mugs and caps to name a few. However, the company shifted its strategy in 2010 to become a Business to Customer (B2C) oriented firm and expanded its catalogue to lifestyle and fashion products. Myntra.com has tied up with top fashion and lifestyle brands in India, such as, Nike, Adidas, Lotto, Fila, Puma, Reebok, JOHN MILLER, Lee, Decathlon etc.
Myntra.com was announced as winner of the Red Herring Global 100 award. CNBC-TV18 awarded myntra.com as one of the Hottest Internet Companies of the year at the Mercedes-Benz- TV18 Young Turk Awards. It also won Fashion e-retailer of the year award at the Indian e-retail awards 2013 organised by Franchise India in New Delhi.
In 2013, Myntra.com acquired San-Francisco based FITIQUETE, a developer of virtual fitting room technology. BOLLYWOOD star HRITHIK ROSHAN joined forces with shopping portal myntra.com in 2013, to launch and manufacture his active lifestyle apparel and casual wear brand HRX. http://en.wikipedia.org/wiki/Myntra.com The task is to compile a comprehensive e-marketing plan. We will talk about myntra.com in our research here. Our e-marketing plan will follow the SOSTAC framework and will include following sections:
1) Situation Analysis
2) Objectives
3)...

... middle of paper ...

...it was not there. A right approach of risk (calculation, managing, mitigation) plan is a must in first place for online portals. But when the risk has already occurred, which affected many users, a message of humility might pay back in case of such damage. http://prempiyush.com/2013/06/26/myntra-website-down-ui-risk-management/ Control:
 Each member is responsible for remaining knowledgeable about the myntra.com program term and conditions.
 Myntra.com will not be liable or responsible for lost or delayed in the e-mail.
 Myntra.com reserved the right to refuse, amend, vary or cancel membership of any member without prior notification.
 Myntra.com reserves the right to add, modify or delete any approval without any notice.
 In the event of dispute with myntra.com program, final and binding decision shall be taken by myntra.com
http://www.myntra.com/termsofuse

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