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Importance of marketing
Impact of marketing in business
Importance of marketing
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Eat fresh. With 2 mere words I have made you think of getting a 5 dollar footlong from America’s largest restaurant chain due only to great marketing. Business is conglomerations of numbers, tedious analysis, and risky result; but in this boring cloud of excel spreadsheets and pie charts is an oasis where creativity can be released: Marketing. Maintaining the image of a brand and expanding it further is the marketing department’s job and they keep the companies fresh and alive. I want to pursue a career in marketing and sales in business because I have the traits, the desire, the educational resources, and the data on my side to become successful in the field and more importantly, in life.
The world of marketing and brand management are very broad and can be applied to hundreds of different titles but they each serve 3 main purposes: a) to make the company look good and sell the product, b) to scout the competition and see what can be done better, and c) to deliver and analyze sales and strategize what can be done to increase them. These tasks are most effectively done with a certain set of skills that is special to a profession much like a doctor must be calm and a good leader or a teacher must have patience and be good-natured. The 5 essential traits to becoming a brand manger or marketing employee are leadership, teamwork, strong analytical skills, problem solving ability, and creativity. Due to countless years in sports and natural disposition, I have become a leader and team player by earning the title of team captain and also learning how to work with a group of people for a common goal. I enjoy looking into things deeply and solve my problems as well. The most important factor though is that it requires creativity and se...
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...hievable, happy future ahead of me, I think I can become a successful asset in the world of marketing in a way that affects more people than just me.
Works Cited
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11 Dec. 2013.
Indeed.com. "Brand Marketing Manager Salary." Job Search. Indeed.com, Sept.-Oct.
2013. Web. 13 Dec. 2013.
IU Kelley School of Business. "Careers & Internships: Kelley School of Business: Indiana
University Bloomington." Careers & Internships: Kelley School of
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Wetfeet. "Career Overview: Brand Management - Wetfeet." Wetfeet. Wetfeet.com, 30
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While at LT Security Inc., I served as a member of the sales team during which I participated in the development and execution of various e-mail based marketing campaigns as well as other tailor-made promotional strategies. Testimony to my worth in the sales team was the fact that I consistently exceeded the sales goal set in most marketing campaigns. However, despite my evident strength in marketing, the tasks had their fair share of challenges. What this experience has inspired in me in the long run has been a strong urge to increase my skill and wit in the area of marketing and the Master of Integrated Marketing course at New York University fits the bill as a tool to make me an ideal and relevant marketer. Topics such as digital Marketing covered in the course spark a thirst in me that will only be quenched after I am enrolled.
First when a leader focuses on the strengths of the employees the odds of the employee being engaged will increase dramatically. This compares to chapter one of our text book in that it says an effective leader is one who helps group members attain productivity. The second key is that the most effective leaders surround themselves with the right people and maximize their team. The book suggest when leaders try to be good at everything they will not be great at anything. Although it is often preached to be well-rounded this results in mediocrity. So instead trying to be good at everything, find and know your strengths and hone those skills to be a more effective leader. The authors say there are four domains of leadership with thirty-four themes that break-down under the domains and these explain the actual strengths of the leader. The domains are executing, influencing, relationship building and strategic thinking. In our text book all but influencing are listed as one of the ten roles of leadership. ...
The VP of brand marketing focuses on growing the brand and driving the sales by delivering consumer focused product launches, such as footwear, apparel and accessories. When becoming a VP of Brand Marketing a skill you will need to perform this job is competitive intelligence. This helps managers determine how to compete better with other competitors, such as Nike. To become a VP of brand marketing for Under Armour requires many skills and abilities. The skills you need to become the VP of the company is to have a reputation for outstanding leadership, team building and recruiting. You must have a passion to win! You must also need consumer and business analytics, consumer segmentation and targeting, and market strategy. You must know how to work Microsoft office.
I am a person who knows how to set goals and achieve them, and have a proven track record of being able to conceive, develop and execute strategies in business and marketing. I feel certain that my strong communication skills coupled with my professional and academic abilities will be of immediate value to your company.
[a] company may have a unique vision, a superior product, strong management and an efficient distribution system – yet if it is not able to convey the core benefits of the brand to its target audience it will ultimately fail. [5]
Other than the 4P’s of Marketing Mix, managers need to understand the 4A’s and 5D’s of BoP Marketing.
Marketing professionals create, manage and/or enhance brands in order to create or bolster demand for the product. A successful marketing plan will help assure that consumers look beyond just the price or function of a product when making a purchasing decision, in part, a well planned marketing effort will create a “feel good” association about the product the consumer is about to purchase (Petty) A key part of a career in marketing is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research. This is accomplished through market research, essentially using survey techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully meet ...
Management is a very tough job in today’s world of ambiguity, uncertainty, stiff competition and threatening environment. You have to be mentally and physically very strong to cope up the challenges posed by the current business environment. Following are the most important management skills and qualities needed for a successful manager.
Over the year big businesses have taken control of the world’s economy, but success didn’t come easily. As Razor Suleman said in his article, “Success in a business happens because of successful employees, successful business managers.”(1) Something that I learned as the time pass is that when we grow we pick up things from the world; things that stay with us and make us who we are. When I was a child , I remember dreaming about having my own marketing company. A company where I, as the business manager, could take control of it and do wonderful things. My inspiration came from my parents. They are probably one of the best non degreed business manager. Being so close to them gave me the motivation to want to become a business manager.
...g of customer needs and satisfaction with the help of corporate social responsibility and environmental ethics. All these skills will help in improving my marketing skills and also help in increasing the chances of gaining employment with reputable companies in order to gather the required work experience needed to undertake growing my business venture.
In five years, I see myself owning and running my own company. I hope to have learned the marketing and advertising skills I need so that I can keep up with society’s rapidly growing economy. I see myself owning a company because throughout my life, I have always thought about and
The most important quality that differentiates a leader from other people is the ability to think strategically. Vision is the most important aspect that drives a leader’s strategy. It is all about where you want to be. Other qualities include Decision making, problem solving, time management, self-motivation, emotional intelligence and many more. Once we know the type of leadership, it is easy to find what leadership skills we have and which we need to develop which is explained in the book “Leadership: Theory, application, skill development (5th ed.) by Lussier and Achua.” Also, Keirsey Style Sorter personality type helps to knowing our temperament type, and work on our weakness and to emerge out as a good leader.
I believe every type of company needs a marketing team. When I graduate, I hope to already have a year of interning under my belt, but I also hope to find a company that is supporting, and not degrading. For a job in marketing, I will need to be able to listen and communicate clearly, whether it is orally, or in writing. Moreover, have the capability to coordinate, plan, make decisions and a bit of persuasion. I will either have to wear my glasses, get contacts, or get Lasik, because I know my eyes are not as sharp as they should be for a job in
The dynamic nature of the economy, which has forced companies and even countries to file for bankruptcy, is very un-nerving for a person who plans to begin his business endeavor. The volatile environment did heighten my caution to an extent, yet my drive to be an entrepreneur did not quaver. Like many youngsters, my ambition was to set up my own business with the ever-real cause of money making. A realization to broaden the reason to further my ambition soon drifted from just monetary benefits to a passion. This was moreover, justified by my experiences at university and work. The various projects and internships I completed during my coursework in university and the exposure I am currently gaining working for Logistics Company has given me considerable insight on identifying opportunities dealing with threats and assess my own strengths and weakness. While my long-term goal is to start up my private venture, I do realize that launching a business is the easier part of it, but growing and sustaining it is the bigger challenge which can be achieved with the right marketing strategies. This solidified my interest in the field of marketing and motivated me to take up masters in this program.
As I sit here, I wonder what I will become; all I see is pure success like no one has ever seen. My life is full of great and achievable goals that can fulfil my life with happiness.