History Of Maruti Suzuki

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MARUTI

Maruti Suzuki India Limited, which was earlier known as Maruti Udyog Limited is the largest car manufacturer of India. It is a subsidiary of Suzuki, a Japanese automobile and two wheeler manufacturer. The company initially had an 18.28% ownership of Government of India and 54.2% of Suzuki. But, in 2003, the Indian government diluted its entire stake in Maruti and sold it to Indian financial institutions. The company headquartered in New Delhi, sold its 10 millionth vehicle in February 2012.

History:

1981: Maruti Udyog limited was established
1983: First lot of Maruti cars assembled
1984: Iconic model Maruti-Omni launched
1985: India’s first off-roader vehicle Maruti-Gypsy launched
1986: Maruti signs agreement to export cars to Hungary
1987: Awarded best performing industrial house
1990: Introduced India’s first luxury sedan Maruti-Esteem
1993: Launch of India’s first premium hatchback, Maruti-ZEN
1995: One million vehicles sold
1996: Maruti launches 24 hour on the road services Maruti-Care on Wheels
1999: Maruti expanded by opening its 3rd manufacturing plant
2000: Maruti opens state of the art Driver training and research institute in New Delhi
2000: Launch of customer care. First Indian automobile company with this initiative.
2001: Another feather to enhance customer loyalty. Launch of True value shops across India.
2003: Suzuki acquires majority stake in the company
2005: Maruti reached a high of 7th in the world in automotive sector
2005: 5 millionth car rolled out
2005: Launched generation next car Maruti-Swift
2007: Renamed as Maruti Suzuki India Limited
2008: Maruti launches A-star, a strategic model
2009: Awarded Golden Peacock award for excellence in Environment management
2010: Maruti rolls 1 millionth car in ...

... middle of paper ...

...ent from the fact that Maruti has bagged J D Power CSI awards for consecutive 13th time.

5) Commitment to motorize India
India still has a very low 4-wheelar penetration which is a great opportunity for automobiles players. Maruti has committed itself to motorize India by offering value for money products and product lines for each segment of the population.

6) Investment in vehicle maintenance services
Focusing on maintenance services is again a mean of revenue generation. Also, it helps to enhance customer lifetime value (CLV). Over the years, servicing has become a major contributor to company’s bottom-line. Maruti has established a highly penetrated network of authorized service stations across stations. Now days, substantial number of consumers prefer Maruti over other brands because of their service quality and easy availability of their service stations.

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