Maruti Case Study

The automobile industry in India is the eleventh largest in the world with an annual production of approximately 2 million units. The industry employs 13 million people and contributes 3.1% towards country’s GDP. Maruti Suzuki is the largest passenger vehicle company. TATA Motors is the largest commercial vehicle company and Hero Honda is the largest motorcycle manufacturing company in India Consumer behavior is the study of how a consumer thinks, feels, and selects between competing products. Moreover, the study of attitudes is critical to understanding the motivation and decision strategies employed by consumers. The combination of beliefs, attitudes, and behaviors influence how a consumer reacts to a product or service. Marketers develop

Maruti Suzuki, the undisputed leader in India with 1.5 crore customers and the Japanese carmaker's brightest spot on the global map, tightened its grip. Between 2011-12 and 2015-16, market share in the passenger vehicle segment went up from 38 per cent to 46 per cent (see Maruti has been increasing share...), its sales growth consistently outpacing the industry. Maruti has a history of waiting periods.

The Indian car market has never been more competitive than it is today. In the most important compact segment, which contributes over 40 per cent to passenger vehicles in unit

auto- mobiles changed the world during the 20th century , particularly in the united states and other industrialised nations. From the growth of the suburbs to the development of the elaborate road and highway system , the so called horseless carriage has forever altered the modern landscape. The manufacture , sale , and servicing of automobiles have become key elements of industrial economies. But along with the greater mobility and job creation , the automobile has brought noise and air pollution and automobile accidents rank among the leading causes of death and injury throughout the world . but for better or worse, the 1900s can be called the age of the automobile. And cars will no doubt continue to shape pur culture and economy as well into the 21st