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Introduction to maruti suzuki in india
Introduction of maruti
History of maruti suzuki in short
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Introduction to Maruti Suzuki Ltd.
Maruti Suzuki India Ltd. is a leading manufacturer of four-wheeler in India. Born in 1983 with the mission to motorise India, Maruti was a joint venture between Government of India and Suzuki Motor Corporation, Japan. It quickly grew into the largest compact car making company of India and remained so till 2004. The company started with Suzuki holding the minor stakes of the company while GoI holding the major stakes. As of present, GoI has disinvested its stakes in the company completely, and handed over the management of company to Suzuki Motor Corporation. Today, Maruti and its partners employ more than 75000 employees. Its manufacturing facilities are located at two locations, Gurgaon and Manesar, both south of New Delhi.
Maruti’s Green Philosophy
Maruti’s Green Philosophy stems from its use of “Three R’s”: Reduce, Recycle and Reuse policy in its plants, so that there is a minimal stress on natural resources. The company has launched a number of initiatives under its Three R’s umbrella to make the plants more efficient in terms of resource usage. It is also certified with ISO 14001:1996 for its Environment Management System programme and uses the principle of “Smaller, fewer lighter, shorter and neater” for its operations.
Maruti – Sustainable Operations through Internal Efficiency
Maruti in recent years, owing to several innovative measures like investing in green equipments, its employee-driven campaigns and Kaizens (shop floor improvements), has drastically reduced the consumption of power and water and the waste generation in its facilities. Company also credits this decrease in utility consumption to its adoption of “just-in-time” approach towards operations. Some of the facts and figures supporting Maruti’s claims are (figures available for year 2007):
• Total energy consumption per vehicle is down by 26 % over the last six years.
• Power Consumption has come down by 31 % over the last six years.
• Water Consumption per vehicle has dropped by 63% over the last six years.
• Landfill waste has come down by 67 % over the last six years.
• Carbon Dioxide emissions per vehicle (produced during manufacturing) are down by over 39% in last five years.
Maruti is not only working towards implementing environmental best practices in its facilities, but also takes active part working in collaboration with its suppliers to implement best practices in their facilities through its Environment Management System (EMS), bringing benefit to the entire value chain.
Initiatives Taken By Maruti
Initiatives taken by Maruti that helped the company bring down its utilities consumption and waste generation levels are listed below.
Increasing environmental awareness, coupled with a responsible American government and improved technology, have all contributed to the comeback of low-and zero-emissions vehicles in the US. It remains to be seen whether the automakers and oil companies will once again work to halt this progress, or embrace it as the technology of a more responsible future.
High concerns over the airlines consideration towards environmental issues, including carbon emissions (Lee, Wilson, Pasurka, Fujii, & Managi, 2017), have risen in customer awareness, and poses challenging to the company. Qantas undertakes initiatives to reduce carbon emissions, working closely with company experts, to evaluate fuel use, and implement innovative ideas with positive environment benefits. Over 95% of Qantas emissions, are directly from jet fuel, and to counter the reduction of fuel usage, is a key priority to Qantas. Qantas targets to improve fuel efficiency of aircraft by 2020, with reductions of 1.5% per year. Qantas demonstrates initiative thinking, with exploring renewable energy methods including electric ground service vehicles, biofuel, and devotes to reducing fuel consumption (Qantas Airways Limited ,
By lowering the costs of these now expensive vehicles, this could dramatically be considered a necessary purchase that could enhance the environment.
The entire world contributes to the carbon emissions but there are ways we can use less gases to help decrease the amount we use. One way is carpooling. Carpooling can help decrease the amount of carbon emissions we make by having less cars on the road to make carbon emissions. Carpooling also saves you money. Other ways are using alternative fuel sources. Some alternative fuel sources are biodiesel, ethanol, hydrogen etc. There are also cars that use other things like electricity or less fuel. These can be cheaper than just petroleum and less harmful to the environment. “HEVs [hybrid electric vehicle] typically achieve better fuel economy and have lower fuel costs than similar conventional vehicles. For example, the 2016 Honda Civic Hybrid has an EPA combined city-and-highway fuel economy estimate of 45 miles per gallon, while the estimate for the conventional 2015 Civic (four cylinder, automatic) is 35 miles per gallon” afdc. In this day and age we are getting better at carbon emissions and fuel usage but we have a long way to go to achieve almost no carbon emissions, if that will ever
The graphic novel; As the World Burns: 50 Simple Things You Can do to Stay in Denial by Derrick Jensen and Stephanie McMillian, is about all the tiny things you could do to help the environment. One way you could help, is to drive less. In the comic is says; if you walk, bike, carpool, or take mass transportation – you could save one pound of Carbon Dioxide for every mile you don’t drive. As good and easy as it sounds, I don’t think it’s that simple to do, that people would be willing to try.
Skov Arlie M. "Fuel-use reduction strategies." Issues in Science and Technology28.3 (2012): 12+. Student Edition. Web. 25 Mar. 2014.
There are a number of measures that have already been shown to have a positive effect on the environment and, if we redouble our efforts, could help to reverse the situation. I believe that, while it is true that there is a lot of negative news to this situation, there are many positive and effective actions that can be taken to restore a lot of what we have lost, or are in danger of losing. Consequently, a number of feasible measures can be implemented which will go a long way in slowing, stopping and, over time, reversing some of the harm caused. Initially, and perhaps the most important, is that we need to tackle the problem of carbons in our atmosphere. Consequently, if CO2 emissions are cut or drastically reduced, this will in turn help to reduce the level of greenhouse gases meaning that further global warming will diminish. (Climate Change Evidence and causes, 2013:33) This can be done in a number of ways. By continuing to develop new, greener technologies, cars and traffic in general will become cleaner, emitting fewer exhaust fumes and releasing less carbon into the air. This is already being done. At the recent UN climate-change conference in Doha, some 37 countries agreed to abide by legally-binding emission reduction measures. (Figureres C, 2012) We have seen the development of more efficient engines and hybrid models that use both petrol and electricity. Electric-only vehicles are also becoming more popular and new designs that are powered by solar energy are coming onto the market. Industry is also looking at ways to harness bio-mass and the possibility of hydrogen engines. These measures have already had a noticeable effect on the quality of life in a number of
...cle half of your household waste, you can save 2,400 pounds of carbon dioxide annually. (Larry West, 2014) By just setting your thermostat at just 2 degrees lower in winter and 2 degrees higher in summer, you could save around 2,000 pounds of carbon dioxide each year. By having every family in America switch out one regular light bulb with a CFL, it would eliminate 90 billion lbs. of greenhouse gases which is equivalent to taking 7.5 million cars off the road. For every gallon of gas you save while driving, you stop 20lbs of carbon dioxide out of the atmosphere. Choosing to bike or walk will not only save your wallet and the environment, but will also benefit personal health and fitness. If each individual changes at least one aspect of their lives, together we can work to end climate change and these dangerous storm cells and stop the increase in climate change.
By studying the fundamental nature of their business through the lens of the TNS framework, McDonald's Sweden is moving beyond eco-efficency. Today, approximately half of the 160 Swedish McDonald's, the bakery, and the national headquarters run on renewable energy - hydropower. All new restaurants use water pipes made of recycled plastic instead of copper, wood framing instead of steel framing, and wood foundations instead of concrete foundations - overall, reducing construction material use by 5-10 percent. Research is currently underway at seven restaurants to develop a biological filter to clean exhaust from fry stations. The new technology uses bacteria to eat the oil and reuses remaining clean air to heat their restaurants. In addition, McDonald's Sweden serves organic milk and beef, recycles 97 percent of all restaurant waste, has significantly reduced distribution distances helping to cut fuel costs by over 30 percent, and has eliminated the need for over 1,200 tonnes of packaging material by changing to smarter packaging.
Another strategy used by BMW to differentiate itself from other automakers in the market is the proactive usage of technology and innovativeness in the development of products. From the early 1990’s, BMW has been on the forefront of incorporating technology in its designs in line with the technological advances of the modern world. This has led to the creation of inventive products. The uniqueness of these auto products put BMW in a position of advantage. The development of the hydrogen car as early as 2000 was an indicator of the company’s innovative strategy. In addition, the company also presents itself as environment friendly creating a whole range of vehicles in this category. This is a differentiation strategy meant to boost the company’s image and reputation amongst customers. In addition, this gives the environment conscious customers a variety of products to choose from giving BMW an upper hand in the industry.
...ination instead of taking a vehicle. Gasoline that would’ve been used to power vehicles can be saved. If you leave your vehicle at home two days a week you can reduce up to 1,500 pounds of carbon dioxide emissions a year. This proves that individuals can lessen the effects of global warming.
Hence production units for example the exports that take place in Europe and its Ukraine therefore they have competitive advantage with value into the technology. It gone through the acquisition by natural resource seeking for example Tata Company has invested in coal mines in different country and ownership advantage the company that enables them to successfully acquire established goal companies (KUMAR, 2008).Location advantage of Tata motors has the nature of the product and the services which the company requires to invest In plant or an office (Neelankavil and Rai,2009).In addition the Tata Company has a manufacturing with joint venture and Thornburg automotive gives which them a location advantage again in the south East Asia region. Internationalization advantage of Tata motors will help them in having better control over the manufacturing units as licensing option which are issues related to transfer of technology or technology theft. The advantages of own production for Tata company which they have done is introducing a new car called Nano an ultra low cost car
Almost all car makers around the world are responding to this issue and have begin their research to reduce the risk of climate change. The steps that the car manufacturers have to take to deal with this situation are to reduce the amount of CO2 emissions and waste produced by both of their manufacturing factories and vehicle by implementing new measures in their factories and by looking at using renewable fuels that produce cleaner emission.
Strengths for WMI include their large market share, large assets from trucks and landfills, and operating infrastructure. Approximately 167 million tons of trash needs to be disposed of every year in America, and WMI collects 110 million of that, roughly 66 percentage the total (“What Would You Do?”, 1). With such a large operating share of the sector, the assets can provide the platform for further internal developments. WMI owns 273 municipal landfills, 91 recycling facilities, and 17 waste-to-energy facilities all providing the foundation for their future direction. Alternatively, by using their equity and liabilities, WMI can leverage their efforts into more recycling. Additionally, a large strength lies in their company’s objective. WMI’s company objective follows, “(WMI) is on a mission to maximize resource value, while minimizing and even eliminating – environmental impact so that both our economy and our environment can thrive (“Company Profile”, 1).” Their broad respect to environmental shows their commitment to efforts beyond just landfills. Another internal strength exists through WMI’s CEO, who believes the most important lesson is to listen. Such an adaptive leader will help the company adopt new ideas and improve the company. Internally, WMI has the luxury of a dominant position to leverage further success in their
It is clear that the US consumption of polluting substances like lead, platinum and rubber has dropped due to improvements in the environmental friendliness of auto manufacturing, since these materials have been in use for cars since the 1950s. By replacing materials with those of a lower density has also made an important impact on fuel economy. Studies show that making 10% reduction in mass yields 5% improvement in fuel economy. Indeed, the US automakers in the last 25 years have responded to the government regulations Corporate Average Fuel Economy by changing materials to lighter ones like aluminum and plastics. Newer developments using other components like Magnesium, polymer composites, and ceramics also are helping to make further improvements to fuel