Haute Couture Essay

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Haute Couture is the creation of a fashion garment that is custom made for a specific person or member, the garments are custom-fitted and constructed by hand. Examples of Haute Couture fashion houses are Dior, Chanel, Valentino and Givenchy. The garments are required to be constructed in Paris and the client must have at least one fitting in order for the garment to be classed as Haute Couture. Fashion houses must employ 15 or more people and present their collections twice a year (Johnson, 2007). ‘A single dress can take up to 400 hours to create’ (The secret world of Haute Couture, 2007).
Haute Couture clothing is extremely expensive. A very small number of people can afford these garments. ‘Today only 2,000 women in the world buy couture clothes; 60% are American. Only 200 are regular customers.’ (Johnson, 2007).
Haute Couture began in the 1860‘s when Englishman, Charles Worth started making dresses for Napoleon’s wife. Haute Couture first became extremely popular in 1947, when Christian Dior presented his first fashion collection. (Stylist, 2011).
‘Just two years after the end of the war, Dior, with this collection in his image, definitively turned the page of restriction, gloom, rationing, gravity and uniforms. With the utmost seriousness he wanted to give back to women their taste for light-heartedness, the art of seduction.’ (Dior.com, n.d.).
Figure 1 shows The Bar Suit, which was part of Dior’s 1947 Haute Couture collection. During the war there had been rationing of both food and fabrics, mostly limited to heavy uniform material. Dior wanted to make women feel like women again, The Bar Suit is smart but shows off a women’s figure.
Figure 2 is an example of contemporary haute couture. The Dior garment is part of their SS...

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Stylist. 2011. Haute couture: the weird and the wonderful. [online] Available at: http://www.stylist.co.uk/fashion/show-stopping-haute-couture [Accessed: 10 Apr 2014].
The secret world of haute couture. 2007. [film] BBC production for BBC2: Chanel (Firm).

The SunPost. 2014. Art: Bass Museum of Art Explores Haute Couture Fashion and Contemporary Art - The SunPost. [online] Available at: http://miamisunpost.com/art-bass-museum-art-explores-haute-couture-fashion-contemporary-art/ [Accessed: 10 Apr 2014].
Troy, N. J. 2003. Couture culture. Cambridge, Mass.: MIT Press.
Wells, N. 2009. Runway 101: What is the difference between Ready-to-Wear and Couture?. [online] Available at: http://www.examiner.com/article/runway-101-what-is-the-difference-between-ready-to-wear-and-couture [Accessed: 10 Apr 2014].
Welters, L. and Lillethun, A. 2011. The fashion reader. Oxford: Berg.

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