Fashion Photography Essay

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In post-war Britain, the role of women was beginning to change from the social normality. In this era, it was suddenly expected of women to do the jobs their husband was unable to do, as they were out in war. Their roles in society shifted from housewife and domestic caregiver, to female factory worker. This proved somewhat positive as women discovered their strength and intelligence that had before been hidden under their oppression. It is in this era, fashion photography aimed to explore the independence and business side of a woman, while maintaining her femininity. To discuss the representation of women in a post-war society, I will specifically look at the works of Norman Parkinson, notably the image titled The Art of Travel.

Pre-war fashion was significantly different than during and after war. In the early 1930's, female fashion was largely considered to be elegant and smart. Women wore small hats and gloves, as well as long,slim dresses and coats to help them appear taller than they were, ' dresses were slim and straight, being sometimes wider at the shoulders than at the hips'(Laver 2012, p.243). This was both in fashion magazines and for modern women of the time. By the mid 30's, fashion was using patterns and bolder colours. Similar to the style of the roaring 20's, women continued to wear stiletto's. However, by 1937, the war begun and elements of fashion was beginning to be considered for other uses, this included, cotton being used for parachutes. During this time, as men were out at war, a gap was left in the factories and required workers, which women then filled. Fashion for women at this time began to shift, women were unable to acquire stockings due to the difficulty of obtaining the material, at the same tim...

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...s,and the woman's role in society changing contributed to Norman Parkinson's fashion photography. In the majority of Parkinson's images, he portrayed women to be glamorous when showing them in situations uncommon for the time. In his piece The Art of Travel, he portrayed the woman to be elegant, sophisticated, but remained highly feminine. In photography he used garments such as gloves, hats, furs and colour in order to convey the women were lady like and traditional but still, in his style, adventurous. Although the use of gloves, hats and furs etc, are not evident in the photographs of Carmen Dell'Orefice, Parkinson continued to portray her as sophisticated, but at the same time, portrayed her female sexuality as empowering to women. Norman Parkinson pushed boundaries by using outdoor lighting and foreign locations, where he constantly portrayed women in style.

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