Hasbro Case Study

1138 Words3 Pages

Company Overview Hasbro, is a global company that was founded in 1923. Hasbro is focused on, “helping to make the world a better place for children and their families.” They create the world 's best play experiences, which ranges from toys, to television, to digital gaming, to consumer products. They are based out of little Pawtucket, Rhode Island, but are currently operating in 40 other countries with 5,000 employees worldwide. They are a small company and are 550th on the Fortune 500 List, but they make an amazing impact on their community. Hasbro’s key internal stakeholders are: employees especially relations department and investors. Their employees are important because they are the backbone of the company, without them they wouldn’t Their stock has rose in one year from 68.85 to 84.38. Hasbro is also known for their diversity, which is a key factor to success in the toy manufacturing industry. Lastly, Hasbro has high presence in the United States of America, about 30% of the market share. Their weaknesses include: being second in Mattel in their market share, slow production line, a chunk of revenue that comes from traditional brands. They have 3 main relators, that makes up 50% of their revenue. Their opportunities are: movies, television shows, market expansions, and technology apps. Hasbro has offices in 40 countries, which makes them a very diverse company. Their threats are: digital trends and cell phone gaming apps. Children are getting cell phones younger and younger, and that how much they want actual toys vs gift cards for itunes so they can buy This press release was announced November 2,2016 on their website. Business Wire, a berkshire hathaway company, had copied and published everything by 12pm. WBFO 88.7 wrote and article about it, using direct quotes from the press release by the next day; they included videos and pictures of the children in Buffalo who were the first one to use the new toys. Additionally, a FitnessGaming article came out on November 14,2016 raving about the new toy and using material from the press release. The New York Times, Business Day, Markets, even published the press release in their November 2, 2016 issue. Lastly, TheStreet even wrote an article about how this toy could help reduce child obesity, and included facts from the press release. Hasbro did not hold any press conferences for this news

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