The company I have selected to do my research on is Harry’s Shaving Club. The owners of Harry’s wanted to offer high quality razors that could provide a close and comfortable shave. They tested all the razors on the market from the best to the worst to see what the competition was offering consumers. Their research showed them the most expensive razors gave the best shave, and any that were considered affordable gave poor results.
What are the three most critical challenges facing your business today?
The three most critical challenges facing Harry’s Shave Club today are:
• Large competition and a lack of experience
• Brand familiarity
• Customer value proposition
These three major challenges pose serious threats to companies like Harry’s
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Within the past five years, there has been a growing trend in facial hair for men. This popular trend has men growing out their facial hair for extended periods of time and
this has caused the men’s shaving industry to suffer a loss in sales, (http://www.ibisworld.com/industry/shaving-razor-manufacturing.html). The drop in sales has made it difficult for manufactures to deal with the increasing price of materials such as steel and plastic. Leaders in the industry have begun to combat this problem by creating new innovative products that deal with caring for facial hair and skin.
Another growing trend in the industry of men’s shaving is the creation of shaving clubs. Harry’s Shaving Club has created a change in how men now purchase their shaving items. Instead of waiting on long lines and paying high prices for packaging, Harry’s Shaving Club has created a web-based service for subscribers to order the exact amount of razors they will need every month. Gillette has recently adopted that plan and is now offering online subscriptions to ship items directly to consumers.
• Who are the business’ primary
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After noticing the success of start up companies like Harry’s Shaving Club, large companies like Gillette have started to offer online sales to customers directly. Gillette has created their own shaving club where brand loyal consumers could now purchase razors using a monthly subscription (https://www.gilletteshaveclub.com/on/demandware.store/Sites-Gillette-Site/default/Default). Other companies such as Schick and Dollar Shave Club have also started using this method as a point of sale.
• How is your organization integrating technology into your marketing efforts and/or business strategy?
Harry’s Shaving Club has developed a new point of purchase for the industry through technology. The idea of a shaving club allows consumers to become members by applying for an online subscription on their wed site is a revolutionary approach. Although this point of sale had been used for business before, the online membership to a shaving club as a way to sell razors and secure repeat business through subscriptions has never been done before. All business is done online including the product
“Shaving” is a short story about a teenage boy who shaves his dying father. Throughout this story, there are many lines of dialogue, and although they may seem simple at first, most of them have a profound deeper meaning. For example, near the beginning of the book, where his father stays to Barry that “You could have used electric razor, I expected that.” Barry replies by saying that “You wouldn’t like it, you’ll get a closer shave this way.” In this quote, what they talk about on the surface is fairly obvious, the quality of the shave ad the razor. However, beneath the surface of this quote lies a much deeper meaning. Barry uses a real razor instead of an electric one, which shows not only his confidence in shaving skills, but also the fact that he has taken the family matters into his own hands, as to put his father into such danger like that, as
Providing customers with an element of choice around how to purchase products (online or in-store) and offering a seamless customer experience (JB Hi-Fi 2014; Rose, Hair & Clark 2011).
Paramount Health and Beauty Company’s (Paramount) upcoming introduction of their new product, the Clean Edge Razor, into the non-disposable razor market presents a number of issues and questions that must be answered in order to maximize profit. Paramount already holds two products in the non-disposable market, both the Paramount Pro and the Paramount Avail, with the Pro being positioned in the mainstream segment of the market and the Avail being positioned in the value segment of the market. The decision Paramount faces involves where to position the Clean Edge Razor. The choice of positioning will ultimately determine profit/loss figures as well as Paramount’s market presence as it attempts to maintain a leading position in the non-disposable razor market. Growth in both of these areas is due to innovations and new technology in the non-disposable razor market.
The Dollar Shave Club is an American, Venice, California-based company, that delivers razors and other personal grooming products by mail. The company positions itself as a cost-effective and convenient alternative to retail chains.
"The barber's trade is an extremely ancient one. Razors have been found among Bronze Age and barbering is mentioned in the Bible by Ezekiel who said "And Thou, son of man, take thee a barber's razor and cause it to pass upon thine head and upon thine beard."". The barbers practice dwindled in importance and repute in the light of advancing science, and in 1745, the alliance between surgeons and the barbers was dissolved. The history of today barbers and hairstylists has an combined path of medical practices and evolutions which has created many of today's professional trades. The advanced training of today's stylists and barbers include but are not limited to the human anatomy, personal care, therapy, cutting methods, chemistry, and etc... Even though performing a haircut is not as simple as it looks. A haircut takes time and knowledge so I have to be efficient and productive while performing this task.
Paramount Health and Beauty Company (Paramount) set out to introduce a new non-disposable razor to the market, the Clean Edge. “Clean Edge’s improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave” (Quelch and Beckham, 2011). While Paramount’s senior management agreed on pricing segmentation, they (management) remained split on product positioning in the market. Kotler and Keller (2012) define positioning as “the act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market.” Some of Paramount’s executives envisioned a broad positioning
Some peoples goal in life would want to complete is to become a licensed Barber/ cosmetology instructor. The main reason some do it is to own their own business where they can be their own boss. One day in the future it would be nice if a licensed individual him/her like to help some overcome the obstacles that they had faced in life mostly when people would put them down think they can do anything they put their mind to regardless of what people say or think and do. A few people would like to know that if they don't succeed and fall get up and try it again. Most of all some people can set the hours they want to desire to work.
In this case study I chose to research and analyse the success and innovative practise of the retail web phenomenon Nasty Gal. I chose this company as I found it to be one of the most successful online-destinations for millennials today, and wasn’t just a company out there to make money, but to genuinely benefit their customer, and give them an experience that will make them wanting more?
Through providing a more convenient means of purchasing our products online, it is anticipated that we will retain its current customers while carrying out an online marketing campaign for more new customers as well. The company will distribute online purchases via direct shipping from the nearest stores.
The salon fate is not dictated by one supplier which suggests the availability of both lower prices and other substitute products (Bourgeois, 2014). It can also be said that, it is possible to shop for affordable or cheaper prices from a variety of suppliers especially online which allows for a “multitude of suppliers” to compete fairly for the buyer’s business regardless of geography (Arlene, 2015). The cost leadership strategy will thrive in this environment considering the potential savings from the online supply industry which may provide a better competitive
Summary of Current Situation As an effort to assist Phoebe Masters with making a decision regarding the future of the Soft and Silky Shaving Gel brand (SSSG), a report was created to provide a detailed analysis on the important decisions. After analyzing the Women’s Shaving market, we found that women use a variety of methods for hair removal. While the most popular method is simply shaving with razors and soap and water, an increase in shaving with razors and shaving creams and gel is starting to take over the market. SSSG is faced with a big decision that can have a positive or negative impact on the growth of the company. SSSG is marketed by Dermavescent Laboratories, Inc., which is a manufacturer of women’s personal-care products with
The fourth opportunity, which Shaver Shop has, is as far as extending its worldwide impression and open more locales in the developing markets, which would surely give it an edge in the uber-aggressive internet retailing
...rget about personal grooming, such as wearing deodorant, keeping hair neat and trimmed, this includes beards and mustaches as well.
Online retail and shopping sales has been growing consistently every year, not just in the US but worldwide. Not only does online shopping give customers more convenience, more variety, and more discreetness but it also gives customers better prices. While it is quite true that Wal-Mart has product variety and cheap prices – things customers want – the physical stores do not really give the convenience and discreteness that online retail and shopping does.
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.