Harry's Shaving Club

2110 Words5 Pages

The company I have selected to do my research on is Harry’s Shaving Club. The owners of Harry’s wanted to offer high quality razors that could provide a close and comfortable shave. They tested all the razors on the market from the best to the worst to see what the competition was offering consumers. Their research showed them the most expensive razors gave the best shave, and any that were considered affordable gave poor results.
What are the three most critical challenges facing your business today?
The three most critical challenges facing Harry’s Shave Club today are:
• Large competition and a lack of experience
• Brand familiarity
• Customer value proposition

These three major challenges pose serious threats to companies like Harry’s …show more content…

Within the past five years, there has been a growing trend in facial hair for men. This popular trend has men growing out their facial hair for extended periods of time and

this has caused the men’s shaving industry to suffer a loss in sales, (http://www.ibisworld.com/industry/shaving-razor-manufacturing.html). The drop in sales has made it difficult for manufactures to deal with the increasing price of materials such as steel and plastic. Leaders in the industry have begun to combat this problem by creating new innovative products that deal with caring for facial hair and skin.
Another growing trend in the industry of men’s shaving is the creation of shaving clubs. Harry’s Shaving Club has created a change in how men now purchase their shaving items. Instead of waiting on long lines and paying high prices for packaging, Harry’s Shaving Club has created a web-based service for subscribers to order the exact amount of razors they will need every month. Gillette has recently adopted that plan and is now offering online subscriptions to ship items directly to consumers.
• Who are the business’ primary …show more content…

After noticing the success of start up companies like Harry’s Shaving Club, large companies like Gillette have started to offer online sales to customers directly. Gillette has created their own shaving club where brand loyal consumers could now purchase razors using a monthly subscription (https://www.gilletteshaveclub.com/on/demandware.store/Sites-Gillette-Site/default/Default). Other companies such as Schick and Dollar Shave Club have also started using this method as a point of sale.
• How is your organization integrating technology into your marketing efforts and/or business strategy?
Harry’s Shaving Club has developed a new point of purchase for the industry through technology. The idea of a shaving club allows consumers to become members by applying for an online subscription on their wed site is a revolutionary approach. Although this point of sale had been used for business before, the online membership to a shaving club as a way to sell razors and secure repeat business through subscriptions has never been done before. All business is done online including the product

Open Document