Business Entrepreneurship Case Study: Nasty Gal

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Recommended: The Concept of Entrepreneurship

Student ID: 15897740
Business Entrepreneurship Case Study: Assignment 1 (weight; 50%)
Chosen Company: NastyGal.com
Company Specifics: Online Clothing/Accessories store
Established Date: 2006 by CEO Sophia Amoruso

In this case study I chose to research and analyse the success and innovative practise of the retail web phenomenon Nasty Gal. I chose this company as I found it to be one of the most successful online-destinations for millennials today, and wasn’t just a company out there to make money, but to genuinely benefit their customer, and give them an experience that will make them wanting more?
How the company was started?
Sophia Amoruso, who was once a college dropout in 2006 dealing with a hernia who got a job checking ID’s in the lobby …show more content…

Amoruso’s number one priority were the customer and marketing to those customers what she thought they benefit from, a confident brand which wants to make each customer feel their best selves by providing fashion-able clothes, accessories and advice to the millennials of today. Personally the price point of the items she is selling is realistic to say the least, with brands such as For love & Lemons, Jeffrey Campbell Vintage Louis Vuitton, Chanel, and Moschino being expensive in themselves, companies will easily mark-up products just to get an financial gain, this is something Nasty Gal didn’t par-take

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