As the Director of Recruiting at Grocery ABC, it is important that the company attracts employees who are dedicated to the company with excellent customer relation skills and strong work ethic. In order to attract the right candidates, Grocery ABC must appeal to our target market. Consider our target market the same group of candidates currently employed by groceries noted in Fortune Magazine’s “100 Best Companies to Work For”. They are: (a) Nugget Markets (b) Wegmans Food Market (c) Whole Foods Market What these companies have done that Grocery ABC has not yet launched, is market themselves as being dedicated to their employees, which in return creates happy and loyal employees. Whole Foods Market website (n.d) explains in their career …show more content…
2) Compare the benefits valued and desired to those at the current top three grocers. It is important to consider what ABC is going to implement not soley based on the employee survey, but what has demonstrated success for other grocers. Part of the success of the other grocery chains is attracting the right employees. Therefore, ABC needs to determine what benefits best suit the current employees in addition to a desirable pool of employees. 3) Make changes to our benefits program, outlining attractive benefits and market them to the right group of candidates. The Grocery ABC website needs to be updated with a strong launch that emphasizes our mission to customer service as well as the support we show our staff. 4) Last, ABC must add quantifiable methods to determine that we have a strong pool of employees who feel valued at ABC, and have excellent customer service skills. The methods used to measure these results will consist of a semi-annual employee satisfaction survey, optional customer service surveys for customers with an incentive of 15% off their next shopping trip, and data demonstrating the turnover rate in six month increments. The data will be backdated one year prior to the changes at ABC and analyzed every quarter. As the Director of Recruiting this allows for all aspects of change to be
The grocery market is highly competitive. Brookshire’s has found that superior customer service is the key to success. Consumers who are familiar with the Brookshire’s personnel know that they will be greeted with a friendly smile and helpful attitude. Employee meetings and up-beat newsletters from the corporate office are excellent ways of reminding the employees of the significance of making customer satisfaction the most important part of their jobs.
Whole Foods Market allows each market to supply products that are standardized, and also supply products based on local buyer needs, as well as the culture of the area; therefore their business strategy is transnational (Thompson, 2016, p. 192). Whole Foods Market varies their products based on location, focusing on local products and any unique products to promote a neighborhood market feel for their customers. The company strategically chooses its locations, placing them in educated areas, and then focuses on products to sustain a competitive advantage.
In this article, Journalist Christopher Tkaczyk takes the reader through five days of working at Publix Super Markets. In his day by day account, his main focus is to find the secret as to why Publix's has the "happiest, most motivated workforce in America". He takes a turn at each department in the super market and will see first-hand how the associates interact with the customers He discusses not only the employee satisfaction but he will show a glimpse in customer satisfaction. He explained that Publix's goal is to have their new associates achieve full-time status. The article touched on the loyalty of its workers and how the “annual turnover rate is a miniscule 5% - which makes a mockery of the retail industry average of 65%”.
..., John E., Strickland, A.J. Thompson, Arthur “Whole Foods Market In 2006: Mission, Core Values, and Strategy”, Crafting & Executing Strategy 15th Ed., McGraw-Hill Irwin, 2007
The purpose of this memo is to show the affects of how Albertson’s is trying to implement many strategies in order to try, and compete with its powerhouse competitor Wal-Mart. This memo will contain information on steps Albertson’s is taking to gain back some of the market share that Wal-Mart has swallowed up. It will also describe Albertson’s planned innovations that will be what determines their success. Lastly it will discuss how through IT as well as a successful implementation of satisfying consumers demands, will possibly allow them to compete with the ever so powerful Wal-Mart.
Oliver’s market competes with rivals by its pricing strategy. They set their everyday prices on traditional grocery items eight to ten percent below Safeway’s prices. They also price its natural foods just below Whole Foods. Beside that they use promotion and advertising as another weapon to compete in the market. They have a Direct to You program that offers a ten percent discount to seniors on Wednesdays before 4:00 p.m. They also have a staples program which compares prices to Safeway for everyday items.
Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage
To most consumers Whole Foods is known as a chain grocery store specializing in organic and natural foods. Some may go as far as say the name is synonymous with quality. This comparison is the result of Whole Foods’ marketing their brand successfully to consumers demanding their specialized foods. As with any organization, Whole Foods may consider evaluating their strategic objectives and decide if necessary course corrections are needed to reach their objectives and goals. Through a fundamental and technical analysis, I will discuss Whole Foods’ mission, vision, and goals, their competitive environment, and some factors within their strength, weakness, opportunity, and threat analysis. With such data and information I will recommend, if needed, and strategic changes in order to sustain a competitive advantage.
...greater number of people in an economic, efficient, and effective manner. This paper has provided a background and understanding of employment recruiting, the styles, methods, and tools available to allow customization of interviewing methods applicable to the situation or needs of the organization or project. An overview of the creative large scaled employee recruitment project Borgata Hotel and Casino notably made history and a study of best practices in employee hiring, recruiting and interviewing process that enhances corporate strategy.
Imlay, T. (2006). Challenges in today’s u.s. supermarket industry. Microsoft Retail and Hospitality, Retrieved from http://msdn.microsoft.com/en-us/library/aa479076.aspx
Roberson, Q. M., Collins, C. J. & Oreg, S. (2005). The effects of recruitment message specificity on applicant attraction to organizations. Journal of Business and Psychology, 19 (3), 319-339).
Every restaurant is always responsible for filling up available positions. When it comes to recruiting employees McDonald’ uses several techniques and many of the positions they offer are advertised within McDonald’s restaurants. McDonald’s has one of the best recruitment histories in hiring quality staff that provides that outstanding service to consumers. Some of the methods used to recruit and be able to select is through ...
Recruitment is a serious issue for an organization and one that ought to be afforded a considerable amount of planning in order to successfully achieve desired outcomes. Recruitment is a costly process for an organization and poorly executed recruitment can result in selecting candidates that are not appropriate for the organization. A poorly executed recruitment can also reflect negatively on the organization’s reputation, which can cost the organization solid future candidates. Due to the cost both in time and in resources, a recruitment process deserves a solid training program that covers a variety of issues. Thought should be given to the topics to be covered in a training program, aids or materials recruiters will need, practical skills to be covered in the training, the person most appropriate to conduct the training, and any additional needs to be considered to ensure the training is most effective in achieving the goal of developing strong recruiting skills.
Hiring an individual is simple, but getting the right individual takes a lot of effort and this makes a big distinction. The finest workforce gets the work done, they are bliss to supervise and assist the organization’s development. Recruitment focusing on merely employing warm bodies could result in headaches and unexpected setbacks. Sudden hire might need hours of management and time used up in control, retraining in addition to terminat...
Customer satisfaction is the overriding factor for the successful operation. Sales of the supermarket can grow when it makes its customers satisfied with the goods or services by best policy to fit customers’ requirement. So, it can be told that customer satisfaction is followed by customer revisiting or repurchasing. They can also tell their acquaintances about products or services as good. Customer satisfaction and sales might be linked directly, companies have to check the factors periodically such as quality, schedule, layout, inventory and so on to lift customer satisfaction because even small factors that employees didn’t recognize can affect consumer satisfaction enormously.