Alexandria Tavern’s- "a Greek restaurant," unlike a typical restaurant, will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. Alexandria Tavern’s is the answer to an increasing demand. The public wants value for everything that it purchases, is not willing to accept anything that does not meet its expectations, and wants entertainment with its dining experience.
In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Alexandria tavern's does this by being the only Greek restaurant in the area. We will provide our customers with unique Greek food with Greek entertainers every week.
This plan is prepared to obtain financing for the initial launch of this concept. The financing is required to begin work on kitchen design, manuals and recipe books, site selection, equipment purchases, and to cover expenses in the first year of business.
The financing, in addition to the capital contributions from the owners, will allow Alexandria Tavern’s to successfully open and maintain operations through year one. The initial capital investment will allow Alexandria Tavern’s providing its customers with a value driven, entertaining dining experience. Successful operation through year three will provide enough cash flow to be independent in year four.
Objectives
Alexandria Tavern’s objectives for the first three years of operation include:
-To get a good market share in Jyväskylä restaurant business.
-Keeping food cost fewer than 35% of revenue.
-Keeping employee labour cost between 16-18% of revenue.
-Building a good reputation in business life.
Operations
Facilities & Offices
The res...
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...reate a reputation of quality, consistency and uniqueness of food that will make us the leader of a new style of dining.
Milestones
After the restaurant opens, we will keep a close eye on sales and profit. If we are on target at the end of year 1, we will look to expand to bigger markets, maybe another unit in some other town.
Risk Evaluation
With any new venture, there is risk involved. The success of our project depends on the strength and acceptance of a new type of restaurant in town. After year 1, we expect some copycat competition in the form of other independent units. Chain competition will be much later.
Exit Plan
Ideally, Alexandria Tavern will be the market leader of Jyväskylä in 5 years. At that time, we will entertain the possibility of a buy-out by a larger restaurant concern or actively seek to sell to a new owner, to gain good profit.
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I want to be a very successful operator/owner. I want to out sell any other restaurants in my area.
will have to make sure that they get enough profit to be able to open
o Pay $200,000 up front for development fees and franchise fees for the first five stores
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Most American people like eating pork meat daily. However, the Olive Tree does not serve pork, and is still popular in Newark, Delaware. My American's friend likes to travel around the world by eating their food in his home. There are many restaurants serve the Mediterranean food which helps you to try a new kind of food, even though you are not exactly in that country. Last week, I went to Olive Tree, and I would like to discourse their location, atmosphere, and service.
It plans to make its foray into the world’s second-largest economy China in December, where it will open a restaurant in the capital of Beijing. It has also unveiled its ambitions to open a further 76 restaurants in markets such as Kazakhstan, Qatar and Oman.